SUCCESS STORY

How GAIA increased conversions by 166% with hyper-personalized omnichannel journeys

How GAIA increased conversions by 166% with hyper-personalized omnichannel journeys

166%

increase in CVR (via Smart Recommender)

100%

increase in CVR (via personalized coupon management)

114%

increase in CTR
Challenge

Challenge

GAIA needed to transform non-personalized, inefficient bulk marketing into tailored, data-driven customer journeys that reflect individual behaviors, preferences, and purchasing patterns.

Solution

Solution

Insider One unified GAIA’s customer data into 360-degree profiles and applied AI-powered segmentation, product recommendations, and next-best-channel optimization to deliver highly personalized, profitable engagement.

Result

Result

With Insider One’s personalized, data-driven strategy, GAIA achieved a 166% increase in CVR and a 114% increase in CTR while maintaining 100% increase in CVR via personalized coupon management.

ABOUT THE CUSTOMER

GAIA is one of Mexico's most successful startups having earned itself a spot in the prestigious Top 100 Most Important Startups in Mexico, 2023 by Forbes Mexico and Rockstart. Specializing in designing furniture and accessories tailored to individual lifestyles, GAIA's main revenue stream is online sales. The retailer needed a marketing platform that could reflect its reputation for bespoke, personalized products in its customer experiences.

INDUSTRY
Retail
SOLUTIONS
Architect
Smart Recommender
CHANNELS
Push Notifications
Onsite
Email
Cross-Channel (Architect)
WhatsApp
Messaging

SUCCESS STORY #1

Doubling conversion rates and protecting profit margins with Architect

The Challenge

GAIA prides itself on recognizing that every person and every home is different—but its marketing efforts weren't personalized to reflect this. The team wanted to gain a holistic view of each customer to tailor journeys, content, and offers based on individual behaviors and needs. GAIA also wanted to be more purposeful about how and where it was contacting its customers—there was no point in sending bulk emails to customers with a 0% open rate.

The Solution

Insider One worked with GAIA to unify its customer data into a single platform to gain a 360-degree view of each customer. The team then used this to build more precise segmentation and relevant journeys by identifying where each customer was in their lifecycle. GAIA then distributed coupons to customers based on their AOV, providing greater discounts for higher AOV to protect profit margins. GAIA used Insider One's AI-powered Next Best Channel feature to ensure discounts reached customers on their preferred channel. Next Best Channel uses customer data to predetermine the next channel to send a message on, avoiding indiscriminate spending across all channels and increasing the likelihood of engagement. GAIA's data-driven, personalized marketing strategy doubled conversions and increased click-through rates by a huge 114%.

Powering our journeys with customer data has enabled us to connect with customers on a whole new level. As a business, we pride ourselves on understanding how deeply personal a person's home is to them, and now we can carry this into our marketing efforts with only the most relevant, personalized notifications for every customer.

Customer Journey Lead at Gaia
Gaia

100%

increase in CVR

114%

increase in CTR

SUCCESS STORY #2

Boosting product discovery across WhatsApp and Email with data-driven recommendations

The Challenge

Once GAIA had built out its journeys, the retail startup knew that it needed to go beyond favorite channels and dig deeper into its customer purchasing behavior. By building 360-degree views of each customer, the retailer could then launch hyper-personalized journeys with relevant product recommendations to increase the chances of conversion.

The Solution

Insider One recommended using its data platform to track the products customers were viewing and adding to their carts. By using AI-powered algorithms such as Likelihood to Purchase, GAIA then sent contextual notifications about products it knew the customer was interested in. The relevancy of these product recommendations encouraged more customers to convert, helping boost conversion rates by 166%.

We didn't realize how much of an impact product recommendations would have. A 166% increase in conversions is incredible— we have Insider One to thank for our huge success this year.

Customer Journey Lead at Gaia
Gaia

Our ability to keep pace with this growth and our acquisition investment was made possible with Insider One's assistance.

Customer Journey Lead at Gaia
Gaia

Insider One's assistance was essential for us to manage our rapid growth efficiently, simultaneously saving time and budget while enhancing our key metrics. The close collaboration with the Insider One team on product development and Gaia strategies was equally vital for our success, and I believe the combination of support and platform was the key to our incredible results.

— Customer Journey Lead at Gaia
Gaia

166%

increase in CVR

Looking ahead

Looking ahead Looking ahead

Looking ahead

GAIA is interested in maximizing productivity with Insider One's Insider One AI. Insider One AI's generative, predictive, and conversational AI features help make marketers 30 times more productive. The team is keen to leverage its capabilities within Architect to boost journey orchestration and free up time to work on other high-impact marketing strategies.

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