Success Stories

Martes Sport achieves 30X ROI with web personalization

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Our conversion rates and AOV have tremendously improved since we started using Insider’s desktop and mobile web solutions.

30

X
return on investment Web & mobile web personalization

13.52

%
increase in average order value Personalized overlay

30.77

%
uplift in conversion rate Conversion trigger

About Martes Sport

Martes Sport Group is a leading sports goods conglomerate that manufactures, distributes and retails sports equipment in Central and Eastern European markets. The company employs over 3,000 people and has more than 350 stores across Poland and abroad. Martes Sport concentrates its activities on running large-scale sports stores located in popular shopping centers. These stores are supplemented with Hi-Tec and Elbrus outlets as well as Aquawave and Elbrus brand stores along with the rapidly growing Internet sales.
Promoting product categories and accessories onsite for improved user attention and engagement

Martes Sport figured out that the best way to promote certain product categories and/or accessories was to create user engagement for those on the homepage.

After evaluating the desired goals, Insider suggested the use of its homepage Top Bar—a website banner displayed on top of the page—that would showcase certain product categories and accessories to users, based on their preferences. Martes Sport could further customize these Top Bars with incentives such as discounts to entice users to click on them.

The Top Bar campaigns drove a 30.77% uplift in Conversion Rates.

Looking Ahead

Going forward , the global sports brand will work closely with Insider to incorporate the full range of its AI-powered technologies into their onsite engagement.

Martes Sport will rely on Insider’s powerful AI-backed segmentation capabilities to improve their onsite customer engagement—by micro-segmenting users based on dynamic attributes. This will, in turn, enable Martes Sport to deliver highly individualized engagement to visitors.

One of the key areas where this will play a critical role will be in optimizing the checkout funnel. Martes Sport will employ dynamic attributes to deliver relevant messaging to users during the checkout process to improve conversions and increase Average Order Value.

Martes Sport also intends to explore onsite notifications with dynamic attributes to engage visitors with messaging that is based on their unique activity and search intent. This will optimize session duration as well as improve conversion rates.

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