SUCCESS STORY

How Intersport increased AOV by 4% with personalized website experiences

How Intersport increased AOV by 4% with personalized website experiences

4%

increase in AOV

5,300

new leads
Challenge

Challenge

Intersport struggled to deliver relevant offers and convert offline shoppers into online subscribers, limiting product engagement and newsletter growth across channels.

Solution

Solution

Insider implemented weather-triggered web personalization and an offline-to-online QR-based lead capture flow, using its Customer Data Platform and Web Suite to tailor experiences and grow subscriptions.

Result

Result

Intersport achieved higher average order values and generated thousands of new leads and newsletter sign-ups, strengthening customer relationships across digital touchpoints.

ABOUT THE CUSTOMER

Established in 1968, INTERSPORT International Corporation is the world leader in the distribution of sporting goods. Operating in 63 countries with 5,830 stores, it is one of the most recognizable, best-loved sports retailers in the world. The company is passionate about bringing 'Sport to the people', and has a catalog of thousands of products, making it a go-to for sportsmen and women, no matter their age or experience.

INDUSTRY
Retail
SOLUTIONS
Architect
Smart Recommender
Weather Targeting
Offline to Online
CHANNELS
Onsite
Email
Recommendations

SUCCESS STORY #1

Personalizing customer experiences with relevant product recommendations

The Challenge

Product popularity is dependent on seasonality. With thousands of products in its catalog, Intersport wanted to incorporate this seasonality to increase the relevancy of product recommendations and offers. At the time, customers were receiving irrelevant, unrelated offers that weren't driving sales—for example, highlighting both rain jackets and running shoes in mid-summer.

The Solution

The Insider team suggested using Insider's Web Suite to build unique online experiences for each visitor based on specific triggers and attributes pulled from Insider's Customer Data Platform. Intersport used Insider's CDP to power the Weather Trigger, launching promotional pop-ups and banners based on the weather in the visitors' location. In wet, cold weather, the homepage displayed rain jacket promotions; and when the weather was hot, the banners would promote road running shoes and other warm-weather sports apparel. The relevancy of these product promotions helped increase AOV by 4%.

Thanks to Insider, we didn't have to activate each campaign manually, which dramatically improved our efficiency and productivity.

Omnichannel Director at Intersport Poland
Intersport

4%

increase in AOV

SUCCESS STORY #2

Bridging the gap between offline and online with Insider's lead collection templates

The Challenge

Intersport was looking to increase sign-ups to its newsletter to keep customers updated on its latest products and campaigns. The team knew that while most in-store customers visited with a sole purpose, they'd made little effort to turn them into online customers, too. Moving offline customers online would increase the touchpoints and visibility of Intersport, so the team turned to Insider for suggestions on how to better capture its in-store visitors.

The Solution

Insider suggested creating a flow in which customers could scan a QR code in-store to sign up for Intersport's newsletter. Leaflets were laid out at Intersport stores, and when customers scanned the QR code, they would be offered 5% off in exchange for their details in Insider's lead collection template. The offline-to-online lead collection strategy was a huge success, generating over 5,300 new leads and newsletter signups. Intersport could then build stronger connections by sending relevant offers and promos directly to its customers across online touchpoints, too. Together with Insider, we built a lead generation strategy to combine both online and offline worlds to increase newsletter sign-ups. Thanks to this campaign, we generated over 5,300 new leads.” Omnichannel Director at Intersport Poland

The entire campaign was fully automated, with different homepage banners triggered depending on the weather in the shopper's location. We were able to focus on other key marketing initiatives, knowing that Insider's platform was handling the entire weather-based campaign for us.

Omnichannel Director at Intersport Poland
Intersport

Together with Insider, we built a lead generation strategy to combine both online and offline worlds to increase newsletter sign-ups. Thanks to this campaign, we generated over 5,300 new leads.

Omnichannel Director at Intersport Poland
Intersport

Insider has helped us address all of our eCommerce and marketing needs around communication and boosting key metrics. We have everything in one place, which makes the creation and launch of the campaign process very easy and fast, and it doesn't require IT support.

Omnichannel Director at Intersport Poland
Intersport

5,300

new leads collected

Looking ahead

Looking ahead Looking ahead

Looking ahead

Intersport is looking at incorporating Insider's other solutions into its marketing efforts, including WhatsApp Commerce. WhatsApp Commerce is a two-way messaging solution that boosts product discovery and offers end-to-end buying experiences. Intersport is looking to leverage this to increase conversions and make finding complementary, relevant products even easier for its customers.

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Using Insider’s personalization platform, we can leverage predictive segments which help us to deliver specific offers to cart abandoners who are more likely to make a purchase, driving even better results. Insider helps us do everything we need to do but even better to deliver great customer experiences.

Marketing Manager

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