SUCCESS STORY

How Samsung used Insider One's end-to-end marketing platform to increase conversions by 275% in 20 days

How Samsung used Insider One's end-to-end marketing platform to increase conversions by 275% in 20 days

275% CVR

increase for campaign launch

24%

higher conversions using Web Push notifications

9%

of total Galaxy Notes sales in 20-day period
Challenge

Challenge

Samsung needed to turn Galaxy Note launch buzz into conversions by guiding shoppers to the right products and reducing drop-off on product and category pages.

Solution

Solution

Insider One helped Samsung use personalized search and omnichannel messaging to direct interested users to a dedicated Galaxy Note path and keep them engaged across channels.

Result

Result

Samsung increased Galaxy Note conversions by 10% through Category Optimizer and improved overall conversion performance across the launch.

ABOUT THE CUSTOMER

Samsung is a global appliance and consumer electronics corporation headquartered in South Korea. Founded in 1969, the company has been the world's largest manufacturer of mobile phones and smartphones since 2011. With around 290,000 employees worldwide, the company now has assembly plants and sales networks in 74 countries.

INDUSTRY
Retail
Electronics
SOLUTIONS
Architect
Smart Recommender
Personalization (Overlays)
CHANNELS
Push Notifications
Web

SUCCESS STORY #1

24% increase in CVR with cart recovery Web Push notifications

The Challenge

During the launch of its latest Galaxy Note, Samsung wanted to convert buzz into conversions. It was essential for Samsung to make customers aware of the launch, drive them to its website, and then convert that traffic.

The Solution

The Insider One team recommended using a data-driven omnichannel messaging strategy to target those interested in competitor devices and lead them to a specific Galaxy Note landing page. Samsung leveraged Insider One's omnichannel customer journey builder, Architect, to reach customers on every device across 12+ channels. For those who then displayed an interest or added the Galaxy Note to cart, Samsung used timely, relevant Web Push Notifications to encourage customers to return to the site, or retrieve their abandoned cart.

Insider One helped us deliver highly-tailored experiences across our digital channels to achieve significantly higher conversion rates.

Chief Marketing Officer
Samsung

The Result

14%

increase in CTR

24%

increase in CVR

275%

overall contribution to CVR

SUCCESS STORY #2

Increasing mobile conversions by 10% with personalized search experiences

The Challenge

During the launch of its Galaxy Note device, Samsung noticed a sharp drop-off in conversions on their product and category pages. With so many products available, the team needed to help users find what they're looking for in the shortest time possible to decrease bounce rates and increase conversions.

The Solution

Samsung saw users drop off on product and category pages during the Galaxy Note launch, so it needed a faster way to help shoppers find the right device. Insider One addressed this with personalized search experiences that reduced friction and supported higher conversions.

The Insider One team worked closely with us to develop an omnichannel marketing strategy for the launch of our Galaxy Note device. With all strategies combined, we were able to increase conversions by 275% in just 20 days.

Chief Marketing Officer
Samsung

The Result

10%

increase in CVR for Galaxy Note via Category Optimizer

9%

of sales generated via Web Overlays

275%

Contributed to 275% overall CVR

Looking ahead

Looking ahead Looking ahead

Looking ahead

Samsung is now looking to expand its personalization features to incorporate Insider One's site search tool, Eureka. Eureka uses customer data to proactively recommend products based on customers' browsing history, preferences, or market trends. The global brand wants to use Eureka to reduce the customers' path to purchase and increase discovery across its vast range of products

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