Ingatlan drives 6X more ROI with personalized customer journeys

About Ingatlan

Ingatlan began as a garage start-up in 1997. Over the years, the Hungary-based online real estate has grown into a market leader in selling and renting properties. By 2007, Ingatlan had more than a thousand partners. Ingatlan has grown in diverse directions. Starting in 2010, the company began expanding its market portfolio by acquiring important real    estate websites, in order to cover the entire commercial real estate market from end-to-end – from office, warehouse to retail market search portals. Some of the most important acquisitions happened in 2014 with Toplak.hu, 2015 with Iroda.hu which had been successfully operating online in Hungary for 12 years, and again in 2015 with BankRáció.hu which now works as a financial services website helping customers through the whole real estate process.
Looking Ahead

Soon, Nayomi will explore Insider’s journey orchestration tool, Architect, to bring personalized multichannel customer journeys into their marketing mix. Nayomi also hopes to enhance their onsite experience with automated web push and predictive segments to deliver truly individualized experiences to each customer. 

 The partnership between Ingatlan and Insider is getting cemented and stronger with time. The Hungarian real estate service provider rolled out an onsite Proof of Concept in order to test the onsite capabilities of Insider with both B2B and B2C users. 

Following encouraging results, the company wants to use Architect to further orchestrate offline and onsite customer journeys.

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