SUCCESS STORY

How Ingatlan Achieved a 63.21% Email Open Rate with Insider One's Journey Orchestration

How Ingatlan Achieved a 63.21% Email Open Rate with Insider One's Journey Orchestration

63.21%

Email open rate from price estimator journey

44.45%

Email open rate from ad promotion journey

22.30%

Click rate from price estimator journey
Challenge

Challenge

Ingatlan needed to convert more property owners into paying advertisers, re-engage users who completed price estimations without taking action, and retain high-value new-build buyers in Budapest who were being targeted by competing platforms.

Solution

Solution

Insider One's Architect was used to build targeted journeys for each audience segment, with A/B split testing and automatic winner selection identifying the best-performing emails for ad promotion, price estimator follow-ups, and new-build buyer retention.

Result

Result

The ad promotion journey delivered an email open rate of 44.45% and a CVR of 1.49% in 14 days. The price estimator journey reached a 63.21% open rate and 22.30% click rate. The new-build buyer journey achieved a 51.79% open rate and 6.52% CTR.

ABOUT THE CUSTOMER

Ingatlan is a leading Hungarian real estate classifieds platform operating three websites: ingatlan.com, hasznaltauto.hu, and money.hu. The brand connects property buyers, sellers, and renters across Hungary, offering listing promotion tools and market estimation services to support informed property decisions.
INDUSTRY
Others
SOLUTIONS
Architect
CDP
APIs
Web Templates
CHANNELS
Architect
Email
Predictive Audience
Web Personalization
Web Push

SUCCESS STORY #1

Driving Ad Promotion Conversions with Automated Journey Orchestration

The Challenge

Ingatlan's core revenue model depends on property owners paying to promote their listings. Without a systematic way to follow up with owners after posting, the platform was missing opportunities to convert free listings into paid promotions at scale.

The Solution

Using Architect, Ingatlan built a triggered journey that activated as soon as a user posted a property listing. The journey delivered timely reminders across messaging channels to encourage ad promotion. A/B split testing with automatic winner selection identified the highest-performing emails within 14 days, keeping only the winning path active.

The Result

The automated promotion journey identified its winning email variant within 14 days. The journey achieved an email open rate of 44.45%, a click rate of 11.38%, and a CVR of 1.49%, demonstrating consistent conversion from listing owner to paying advertiser.

44.45%

Email open rate from promotion journey

1.49%

CVR from ad promotion journey

SUCCESS STORY #2

Re-Engaging Price Estimator Users with Personalized Follow-Up Journeys

The Challenge

Users completing Ingatlan's property price estimator showed clear intent to buy or sell but frequently left the platform without taking further action. This high-intent audience was being lost before any meaningful conversion could occur.

The Solution

Insider One's Architect was used to build a post-estimation journey that segmented users based on whether they were buyers or sellers. Each segment received tailored email communication, with A/B split testing and automatic winner selection applied to surface the best-performing message for each audience type.

The Result

The price estimator journey delivered an email open rate of 63.21% and a click rate of 22.30%, demonstrating strong re-engagement from a previously unconverted but clearly intent-driven audience segment.

63.21%

Email open rate from estimator journey

22.30%

Click rate from estimator journey

SUCCESS STORY #3

Retaining High-Value New-Build Buyers in Budapest Through Targeted Messaging

The Challenge

New-build property buyers in Budapest represent a high-value audience segment, but they face an abundance of competing offers across multiple platforms. Ingatlan needed to keep this segment engaged and guide them toward converting through its sub-brand offering new-build properties before they moved to a competitor.

The Solution

Architect was used to create a journey targeting new-build buyer segments who had not yet converted. The journey delivered relevant, useful messaging highlighting the range of new-build properties available on the platform, encouraging users to continue their search and find a match within the Ingatlan ecosystem.

The Result

The new-build buyer journey achieved an email open rate of 51.79% and a CTR of 6.52%, confirming that targeted, segment-specific communication effectively re-engaged this competitive and high-value audience.

51.79%

Email open rate from new-build journey

6.52%

CTR from new-build buyer journey

Orchestrate smarter journeys that convert

Orchestrate smarter journeys that convert Orchestrate smarter journeys that convert

Orchestrate smarter journeys that convert

Insider One's Architect lets you build, test, and optimize cross-channel journeys with A/B split testing and automatic winner selection, so every message reaches the right audience at the right moment.
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