Success Story

Ozone boosts CVR by 40%, cuts ad spend by 32%, and achieves 47X ROI with Insider One in under 2 years

Architect
InStory
Predictive Audience

40%

higher CVR across key journeys​

47X

ROI from omnichannel journeys

2.5X

ROAS uplift with Predictive Channel

Industry

Retail

Themes

Cross-Channel Journeys​
Product Discovery​
Unified Customer Database​
A/B Testing & Optimization​
Cross-Sell & Upsell

Channels

Email​
Web Personalization​
Web Push​
WhatsApp​

Tools

Architect​
Predictive Segments​
Smart Recommender​
CDP

“Insider One became the brain of our growth engine. In less than two years, we cut ad spend by 32%, lifted CVR by 40%, and reached 47X ROI across automated journeys. Moving to an end-to-end platform finally aligned acquisition, CRO, and CRM and gave our marketers the freedom to launch, test, and scale in days.”​

Drago Draganov,
Chief Marketing Officer

Executive summary

Ozone partnered with Insider One to unify data, automate journeys, and drive profitable growth across email, web, web push, and ad channels. Architect now powers advanced flows like wishlist, price-drop, and replenishment, delivering 47X ROI. InStory and Smart Recommender boost product discovery with up to 3.77% CR uplift, while Predictive Segments reduce wasted ad spend and contribute to a 40% CVR increase and 32% lower media costs. Insider One is now Ozone’s central engine for scalable, AI-powered personalization.

Download as PDF
Get a demo

About Ozone

Ozone is a leading CEE eCommerce retailer headquartered in Bulgaria, offering thousands of products across gaming, books, electronics, and lifestyle categories. With a rapidly growing customer base, Ozone focuses on fast delivery, rich assortment, and memorable digital shopping experiences.

Why Insider One?

Ozone chose Insider One after deciding to buy rather than build a CDP or orchestration layer. It needed a single, end-to-end platform where marketers could work without developer support, orchestrate logic-based cross-channel journeys, and meet strict GDPR and security standards. Insider One’s clear onboarding plan, reliable service, and easy-to-use interface made it the natural choice to connect data, channels, and revenue impact.

success story #1

Driving fast-delivery product discovery with Smart Recommendations

The challenge

Ozone needed to guide shoppers from slow or out-of-stock items to better alternatives without hurting the customer experience. Static merchandising couldn’t keep up with fast-changing inventory, and 40% of sold products were outside their own warehouse, making it difficult to prioritize fast-delivery items automatically.

The solution

Ozone implemented Insider One’s AI-driven product-recommendation widget on its website to surface similar-priced products with faster delivery when shoppers viewed items with long delivery times or no stock. The widget dynamically prioritized warehouse-held inventory, helping users quickly find viable alternatives while supporting key business KPIs. This reduced frustration, kept visitors on-site, and nudged demand toward products Ozone could fulfill quickly.

The results

2.45%

product recommendation CTR​

0.55%

add-to-cart rate

10,000+

purchases products with faster delivery

success story #2

Scaling omnichannel journeys with Architect

The challenge

Before Insider One, Ozone relied on a single abandoned-cart flow, and any new automation, such as wishlist, price-drop, or replenishment, needed heavy IT effort and up to six months to launch. This slowed personalization, limited responsiveness to customer behavior, and made it hard to attribute revenue to engagement.

The solution

Using Insider One’s AI-powered Architect, Ozone’s marketers now build and optimize omnichannel journeys in minutes, no developers required. They rolled out wishlist reminders with stock checks, price-drop alerts, replenishment flows, and other behavior-based journeys across email and web push. Architect’s visual canvas and reporting made it easy to test paths, tune incentives, and clearly link each step to conversions and revenue, turning journeys into a core growth lever.

The results

47X

ROI from Architect journeys​

73

active journeys live​

4.27%

email CTR​

5.54%

web push CTR​

success story #3

Increasing product discovery with InStory

The challenge

With a vast catalogue, customers struggled to discover the most relevant products, brands, and campaigns on Ozone’s site. Static banners dated quickly and lacked interactivity, and marketers needed a flexible way to spotlight best-sellers, seasonal promos, and new arrivals directly on home and category pages.

The solution

Ozone deployed Insider One’s InStory to bring an Instagram-like story carousel to its web experience, backed by Smart Recommender algorithms. The team used InStory to curate collections, highlight promotions, and push trending categories in an immersive, tappable format. Content can now be updated in real time without developer help, enabling always-fresh experiences that stimulate exploration and guide users to high-intent product clusters.

The results

35

InStory campaigns live​

3.77%

CR uplift from InStory

2.85%

ave​rage InStory CTR

17.06%

of Max CTR peak

success story #4

Reducing ad waste with Predictive Channel & Segments

The challenge

Ozone depended heavily on paid ads for traffic, pushing acquisition costs higher while many impressions went to low-intent users. Without intelligence on who should see ads versus owned-channel messages, the budget was wasted, ROAS suffered, and retention opportunities on email and push were underused.

The solution

With Insider One’s Predictive Segments and channel decisioning, Ozone began scoring users by intent and discount affinity to choose the best channel per customer. High-intent or existing users were steered toward email, web push, and onsite personalization, while only the most relevant audiences synced to Google Ads. This rebalanced the mix from paid to owned, improved ROAS, and created a closed loop between acquisition and CRM performance.

The results

2.5X

return on ad spend​

32%

lower overall ad spend​

40%

higher CVR on key segments

Summary

By choosing Insider One as an end-to-end growth platform, Ozone connected its CDP, product discovery, journeys, and media activation in one environment. Smart Recommender and InStory improved discovery and CR, Architect unlocked 47X ROI from automated flows, and Predictive Segments cut ad spend by 32% while raising CVR by 40%. This unified, AI-powered approach turned Ozone’s marketing from manual campaigns into a measurable, omnichannel engine for sustainable revenue growth.

Looking ahead

In the near future, Ozone plans to deepen personalization with more advanced Architect journeys, richer AI-based segmentation, and expanded use of triggers like wishlist, price-drop, and replenishment. The team will also explore WhatsApp and additional onsite experiences to further boost conversion and lifetime value.

Favorite feature

Architect

Ozone’s favorite feature is Architect, which lets marketers design and launch complex omnichannel journeys in minutes without waiting for developers. This agility has been central to achieving 47X ROI, higher CVR, and faster experimentation across email, web push, and onsite experiences.

Discover more inspirational stories

Previous
Next
View all success stories

Trusted by over 2,000+ customers

Want to learn what Insider One can do you for?

Get a demo