Success Story

How Euronews transformed audience intelligence at scale with Insider One

Architect
Predictive Audience
App Push

600M+

monthly data points processed

6B

Journey Entries in one year

12%

App Push opt-in increase in 2 months

Industry

Media – Content Websites

Themes

Advanced Segmentation,
Cross-Channel Journeys
Integration & Onboarding
Efficiency Gains

Channels

Web and app Personalization
Emailing
App Push
Ad targeting

Tools

Architect
Predictive Audience

“Switching to Insider One unified our audience management across every platform. In just two months, we saw a 12% opt-in increase and processed over 600M data points monthly. Insider One redefined how we engage and monetize our audiences, finally aligning our media strategy with digital marketing standards.”

Sonia Marguin,
Head of Data Management

Executive summary

Euronews partnered with Insider One to modernize how it engages millions of digital users  across 13 languages. Leveraging Architect, Push, and Predictive Audience, the brand unified its audience data, automated personalized journeys, and achieved a 12% opt-in lift within two months. With the ability to process over 600M data points every month and 6B total journeys in one year, Euronews now manages audiences with accuracy and relevance, maximizing both engagement and advertising value.

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About Euronews

Since 1993, Euronews has been Europe’s leading multilingual news channel, delivering impartial global coverage with a distinctly European perspective. Available in 20 languages and reaching 82% of European homes, Euronews provides unfiltered, unbiased, fact-based journalism designed to empower rather than unsettle.

“Our journalists cover the news and the stories. Digital marketing helps them reach audiences by strategically bringing them the right content, on the right channel, at the right time, for a more engaging experience. Insider One helped us activate this across channels, using data to guide our strategy. An example is email: We now send an average 34+ million emails per quarter, with a 99% deliverability rate thanks to Insider One.”

Flavia Vaganay,
Head of Digital Growth

success story #1

Scaling Audience Management with Architect

The challenge

Euronews needed advanced, automated audience segmentation to manage millions of consumers  efficiently, build high-value audience packages for advertisers, and update behavioral data in real time across multiple languages and platforms.

The solution

Using Insider One’s Architect, Euronews implemented dynamic segmentation powered by real-time behavioral triggers such as article views and session activity. Segments were automatically updated and synchronized with advertising systems, enabling precise targeting and campaign agility.

The results

600M+

monthly data points processed

6B

Journey Entries in one year

80M

tracked users

success story #2

Boosting Loyalty with Seamless Customer Journeys via Architect

The challenge

Euronews wanted to improve the rate of opt-ins for push notifications across each of their 13 language editions. Traditional static prompts saw limited engagement and failed to capture potential subscribers during high-intent editorial interactions and new app users’ onboarding journey.

The solution

Insider One’s Architect enabled contextual opt-in journeys triggered within editorial flow and app use. Personalized prompts appeared at moments of peak interest, converting casual readers into GDPR-compliant subscribers quickly and cost-effectively.

The results

+12%

App Push opt-in increase in 2 months

success story #3

Increasing App Ratings and Visibility

The challenge

To strengthen brand visibility and ASO performance, Euronews needed to encourage engaged app users to rate and review the app, which required identifying ideal moments to activate in-app prompts based on user behavior.

The solution

Euronews deployed an in-app campaign via Insider One to prompt engaged users to rate the app. Triggers based on reading sessions, dwell time, and favorites helped ensure prompts were shown only when satisfaction was high, driving authentic positive ratings.

The results

+1.4%

 iOS

+2.5%

Android rating increase

2–3X

more monthly reviews since July

11%+

rating conversion across stores

Summary

By switching to Insider One, Euronews unified engagement across its global ecosystem and activated advanced digital marketing personalization in media. Real-time data orchestration and fast onboarding allowed the brand to achieve scale immediately: 600M+ monthly updates, 12% opt-in growth, and measurable impact on app visibility. Insider One’s intelligent platform positions Euronews to lead Europe’s digital media transformation through first-party data strategies.

Looking ahead

Euronews plans to expand personalization and predictive monetization across new channels, including web push, to maximize loyalty, ad yield, and audience lifetime value.

Favorite feature

Architect

Euronews’s favourite feature is Architect, which enables real-time dynamic segmentation across millions of users, connecting editorial, engagement, and monetization flows seamlessly across all 13 language editions.

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