SUCCESS STORY

How Euronews transformed audience intelligence at scale with Insider One

How Euronews transformed audience intelligence at scale with Insider One

600M+

monthly data points processed

6B

Journey Entries in one year

12%

App Push opt-in increase in 2 months
Challenge

Challenge

Euronews needed to orchestrate advanced, automated audience engagement at scale across 80M tracked users, improving opt-ins, app ratings, and advertiser-ready segments in multiple languages and channels.

Solution

Solution

Insider One’s Architect delivered real-time behavioral segmentation and contextual journeys that increased app push opt-ins, boosted ratings, and processed 600M+ monthly data points to power precise activation.

Result

Result

With Insider One, Euronews achieved 6B Journey Entries in one year, a 12% App Push opt-in increase in 2 months, and a +2.5% Android rating increase with 2–3X more monthly reviews since July.

ABOUT THE CUSTOMER

Since 1993, Euronews has been Europe's leading multilingual news channel, delivering impartial global coverage with a distinctly European perspective. Available in 20 languages and reaching 82% of European homes, Euronews provides unfiltered, unbiased, fact-based journalism designed to empower rather than unsettle.

INDUSTRY
Media – Content Websites
SOLUTIONS
Architect
Predictive Audience
CHANNELS
Web and app Personalization
Emailing
App Push
Ad targeting

SUCCESS STORY #1

Scaling Audience Management with Architect

The Challenge

Euronews needed advanced, automated audience segmentation to manage millions of consumers efficiently, build high-value audience packages for advertisers, and update behavioral data in real time across multiple languages and platforms.

The Solution

Using Insider One's Architect, Euronews implemented dynamic segmentation powered by real-time behavioral triggers such as article views and session activity. Segments were automatically updated and synchronized with advertising systems, enabling precise targeting and campaign agility.

Switching to Insider One unified our audience management across every platform. In just two months, we saw a 12% opt-in increase and processed over 600M data points monthly. Insider One redefined how we engage and monetize our audiences, finally aligning our media strategy with digital marketing standards.

Sonia Marguin, Head of Data Management
Euronews

600M+

monthly data points processed

6B

Journey Entries in one year

80M

tracked users

SUCCESS STORY #2

Boosting Loyalty with Seamless Customer Journeys via Architect

The Challenge

Euronews wanted to improve the rate of opt-ins for push notifications across each of their 13 language editions. Traditional static prompts saw limited engagement and failed to capture potential subscribers during high-intent editorial interactions and new app users' onboarding journey.

The Solution

Insider One's Architect enabled contextual opt-in journeys triggered within editorial flow and app use. Personalized prompts appeared at moments of peak interest, converting casual readers into GDPR-compliant subscribers quickly and cost-effectively.

Our journalists cover the news and the stories. Digital marketing helps them reach audiences by strategically bringing them the right content, on the right channel, at the right time, for a more engaging experience. Insider One helped us activate this across channels, using data to guide our strategy. An example is email: We now send an average 34+ million emails per quarter, with a 99% deliverability rate thanks to Insider One.

Flavia Vaganay, Head of Digital Growth
Euronews

+12%

App Push opt-in increase in 2 months

SUCCESS STORY #3

Increasing App Ratings and Visibility

The Challenge

To strengthen brand visibility and ASO performance, Euronews needed to encourage engaged app users to rate and review the app, which required identifying ideal moments to activate in-app prompts based on user behavior.

The Solution

Euronews deployed an in-app campaign via Insider One to prompt engaged users to rate the app. Triggers based on reading sessions, dwell time, and favorites helped ensure prompts were shown only when satisfaction was high, driving authentic positive ratings.

+1.4%

iOS

+2.5%

Android rating increase

2–3X

more monthly reviews since July

11%+

rating conversion across stores

Looking ahead

Looking ahead Looking ahead

Looking ahead

Euronews plans to expand personalization and predictive monetization across new channels, including web push, to maximize loyalty, ad yield, and audience lifetime value.

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