SUCCESS STORY

How Oliz increased app reviews by 75% to boost app downloads and achieve ROI

How Oliz increased app reviews by 75% to boost app downloads and achieve ROI

60%

increase in Play Store ratings

75%

increase in App Store ratings Increase in app downloads

Increase

in app downloads

Challenge

Challenge

Oliz needed to quickly improve low app ratings and downloads by capturing more positive customer reviews to build trust in post-purchase support and boost conversions.

Solution

Solution

Insider One implemented customizable in-app survey templates to collect ratings, segment satisfied users, and seamlessly route them to app stores to leave positive reviews in real time.

Result

Result

Oliz achieved a 60% increase in Play Store ratings and a 75% increase in App Store ratings Increase in app downloads, significantly improving app reputation and engagement.

ABOUT THE CUSTOMER

Founded in 2021, Oliz is the mobile app of leading household appliance retailers, Arçelik and Beko. The app turns household chores into a digital experience, with benefits, guides, and loyalty programs included to drive purchasing and encourage users to get the most out of their appliances.

INDUSTRY
Retail
SOLUTIONS
Overlays
CHANNELS
App

SUCCESS STORY #1

Increasing app downloads and positive reviews with customizable in-app templates to boost ROI

The Challenge

As with all ratings and reviews, the loudest customers are often those with a negative experience. Despite thousands of happy customers, no efforts had been made to capture positive ratings, meaning Oliz had a poor reputation. Low app ratings and download rates meant prospective customers didn't trust the post-purchase support from Arçelik and Beko, which was impacting conversions. Oliz needed a quick, easy way to encourage more App Store and Play Store ratings, with minimal clicks to action and effort required from customers.

The Solution

Insider One recommended using its customizable in-app templates to grab app users' attention and boost ratings. Oliz launched an in-app survey for app users to rate their experience with the app. App users who rated 4 or 5 stars, were then segmented, directed to the app store in real-time, and encouraged to leave a positive review. Customers who gave lower ratings had feedback incorporated into the product roadmap to help improve the app. As the survey template was pre-built and easily customizable, Oliz was able to see results immediately. Since launching, ratings have increased by up to 75% across app stores, which led to more app downloads and a stronger ROI.

Setting up the template was so quick, and the impact was almost immediate. We didn't want to send out a blast to every customer, but by targeting our most satisfied customers with Insider One's segmentation capabilities within its CDP, we were able to launch a campaign that boosted our ratings by a huge 75%. We're now supporting more customers than ever, thanks to an increase in app downloads thanks to positive reviews and ratings.

Business Development Brand Communication Specialist at Oliz
Oliz

From our initial talks with Insider One to launching our latest reviews campaign, the whole process has been incredibly efficient. The increase in ratings completely transformed our brand recognition and we've seen huge ROI thanks to the positive boost in ratings and downloads.

Business Development Brand Communication Specialist at Oliz
Oliz

Insider One has had a huge impact on our business. We were struggling to see any customer ratings and reviews—and the ones we did receive were incredibly low. Negative reviews are always the loudest, but this campaign has completely transformed our ratings and downloads. The 75% increase in ratings is far beyond what we thought we could achieve, and our downloads have increased as a result of it, ultimately improving our bottom line.

— Business Development Brand Communication Specialist at Oliz
Oliz

60%

increase in

75%

increase in App

Increase

in app downloads

Looking ahead

Looking ahead Looking ahead

Looking ahead

Oliz is now looking to further expand positive ratings and app downloads. With timely, data-driven reminders and notifications, Oliz will use Insider One's App Push to increase usage and downloads further. Social Proof Segmentation Oliz's favorite feature is Insider One's advanced segmentation. The company's ability to dissect its audience and push specific goals amongst loyal customers increased the app's positive ratings and reviews.

 

Oliz’s favorite feature is Insider’s advanced segmentation. The company’s ability to dissect its audience and push specific goals amongst loyal customers increased the app’s positive ratings and reviews.

Explore platform

Discover more inspirational stories

Read more
502% increase in loan applications
Read more
5.8% Increase in CVR Challenge

Our journey with Insider One has been very smooth and successful. The integration was super quick, and we really didn't have to worry about overburdening our IT team. Insider One's AI-powered unified platform has enabled us to deliver a tailored experience for every customer who visits our website.

Head of Digital Marketing and Loyalty
Read more
17.2X ROI

See what Insider One can do for your brand

Explore how the world's favorite brands drive measurable growth with Insider One.