SUCCESS STORY

World's Largest Insurance Company Allianz Used Insider's AI-Led Segmentation to Deliver ROI within Days and Achieved 80% Opt-In Rate

World's Largest Insurance Company Allianz Used Insider's AI-Led Segmentation to Deliver ROI within Days and Achieved 80% Opt-In Rate

80%

opt-in rate via App Push Notifications 

Unified view of customer data

Increase in CLTV

Challenge

Challenge

Allianz needed a unified, marketer-friendly platform to centralize fragmented customer data and support agile, personalized insurance marketing under strict privacy requirements.

Solution

Solution

Insider unified Allianz’s data into actionable customer profiles, used AI segmentation to predict intent and power precise targeting, and enabled marketers to launch campaigns without heavy IT support.

Result

Result

Allianz rapidly improved personalization and engagement, achieving an 80% opt-in rate and measurable ROI through timely, relevant messaging across customer journeys.

ABOUT THE CUSTOMER

Allianz is one of the world's leading financial services providers, with a vast network across 4,000 agencies, 1,500 branches, and 7,200+ contracted institutions in over 60 countries. The company is committed to securing customers' financial futures with a focus on agility, digital innovation, and exceptional service.

INDUSTRY
Financial Services - Insurance
SOLUTIONS
CDP
Smart Recommender
AI Segmentation
Push Notifications
CHANNELS
App Push
Architect
Web

SUCCESS STORY #1

Using Insider's Customer Data Platform for a 360-Degree View of Each Customer

The Challenge

Insurance marketers face complex sales cycles, strict privacy rules, and fragmented data, making it hard to deliver personalized experiences fast. Allianz needed a unified, marketer-friendly platform that could centralize customer data and support agile, data-driven strategies.

The Solution

Allianz implemented Insider's Customer Data Platform to unify data from all digital touchpoints into a single actionable profile. The CDP's AI interpreted behavioral data in real time, identifying needs and predicting next best actions. Marketers could now create precise segments on their own, launch targeted campaigns, and immediately apply insights – all without heavy IT involvement. This streamlined setup quickly unlocked personalization at scale and accelerated ROI.

Data privacy rules and complex sales cycles made it hard for us to get a complete customer view. Insider solved this with real-time server-to-server integration and encrypted IDs, letting us securely build precise segments and deliver more effective customer journeys. We were also delighted to find that Insider lived up to their promise of a fast and effortless integration. It was so easy to get up and running, with the platform delivering ROI within days.

Vice President, Digital Banking
Allianz

SUCCESS STORY #2

Driving Engagement and CLTV with AI-Powered Opt-Ins and Segmentation

The Challenge

To maximize CLTV, Allianz needed to reach customers with timely, relevant updates - especially at moments like renewals. The team wanted to drive opt-ins for push notifications and re-engage policyholders using hyper-personalized, behavior-based messaging.

The Solution

Allianz collaborated with Insider's growth experts to launch an App Push Notification strategy powered by AI segmentation. Using unified customer profiles and predictive analytics, they identified the right moment and message for each user to encourage opt-ins and drive repeat engagement. Personalized push campaigns reminded policyholders about upcoming renewals and introduced relevant offers, ensuring communications matched each customer's interests and maximizing the likelihood of action.

Insider gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.

Marketing and Service Design Group Head
Allianz

80%

opt-in rate via App Push

20%

higher opt-in rate than industry average

Increase

in CLTV

Looking ahead

Looking ahead Looking ahead

Looking ahead

For the last six years, Allianz has trusted Insider to help them deliver incredible digital experiences for their customers. The leading insurance brand continues to innovate with Insider, exploring new channels like WhatsApp Commerce and journey orchestration with Architect . These initiatives deepen personalization, enhance engagement, and boost customer value across the entire insurance lifecycle

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