SUCCESS STORY

How Eskayvie Achieved 3x Uplift in Purchase Behaviour with Omnichannel Journeys on Insider One

How Eskayvie Achieved 3x Uplift in Purchase Behaviour with Omnichannel Journeys on Insider One

3x

Uplift in purchase behaviour during campaign period
Challenge

Challenge

Eskayvie's customer and agent data was fragmented across Netcore for CDP and email, ADA for WhatsApp, and Infobip for SMS. This prevented unified omnichannel execution and made it difficult to run coordinated campaigns that could engage both customers and their direct-selling agent network effectively.

Solution

Solution

Eskayvie consolidated all siloed data into Insider One's CDP and migrated from Netcore ADA, and Infobip. This enabled fully orchestrated omnichannel journeys spanning Web, Email, SMS, Web Push, WhatsApp, and Offline, with tailored logic that also supported their unique direct-selling agent model.

Result

Result

After migrating to Insider One, Eskayvie successfully ran integrated campaigns across multiple channels. Their "Beli and Menang 2025" promotional campaign delivered a 3x uplift in purchase behaviour from August to December 2025, driven by personalized web experiences, targeted emails, and coordinated agent alerts.

ABOUT THE CUSTOMER

Eskayvie is a Malaysian health and wellness brand operating through a direct-selling model. The brand serves both end consumers and a network of independent sales agents. Eskayvie focuses on driving loyalty, product engagement, and growth across its customer and agent base through data-driven marketing and omnichannel experiences.
INDUSTRY
Healthcare
INTEGRATIONS
SOLUTIONS
Architect
CDP
Predictive Segments
APIs
Integration Hub
InStory
Web Templates
CHANNELS
Architect
Email
Predictive Audience
SMS
Web Personalization
Web Push
WhatsApp

SUCCESS STORY #1

Driving 3x Purchase Uplift with Personalized Campaign Experiences Across Web and Email

The Challenge

Eskayvie launched the "Beli and Menang 2025" giveaway campaign, offering customers who spent over RM150 a chance to win a Honda City car. The core challenge was building campaign awareness, increasing the number of eligible entries, and motivating both customers and agents to act throughout the campaign period.

The Solution

Insider One deployed a progress bar web template to remind users how close they were to the RM150 eligibility threshold, driving urgency and participation. A popup triggered at 50% scroll depth on product pages informed engaged visitors about the ongoing giveaway. Customers who crossed the eligibility threshold received automated emails confirming their entry, while their corresponding agents received simultaneous alerts to encourage further customer purchases.

The Result

The "Beli and Menang 2025" campaign, running from August to December 2025, delivered a 3x uplift in purchase behaviour. The combination of real-time web personalization, eligibility-triggered emails, and agent alert automation created a coordinated campaign engine that sustained engagement and drove conversions throughout the full five-month campaign period.

3x

Uplift in purchase behaviour during the campaign period

One Platform. Every Channel. Real Results.

One Platform. Every Channel. Real Results. One Platform. Every Channel. Real Results.

One Platform. Every Channel. Real Results.

Insider One brings together CDP, omnichannel orchestration, and personalization in a single platform. From web experiences to WhatsApp and email, Eskayvie unified its customer and agent data to run campaigns that convert.
Platform Tour

Discover more

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

Read Case Study
Read Case Study
Read Case Study

Be unstoppable with Insider One

You've seen the results. Now it's your turn. Fill out your details, and one of our growth experts will be in touch.