SUCCESS STORY

How gesund.de Achieved a 22% Conversion Rate on E-Prescription Reminders and Launched Omnichannel Journeys in Just 7 Weeks with Insider One

How gesund.de Achieved a 22% Conversion Rate on E-Prescription Reminders and Launched Omnichannel Journeys in Just 7 Weeks with Insider One

13.86%

Welcome Journey CR

22%

Reminder Journey CR

7.14%

App Push CR
Challenge

Challenge

Gesund De needed to onboard new users, prevent churn among chronic patients, reactivate inactive users, and improve push engagement in a competitive digital health app market.

Solution

Solution

Gesund De used Insider One’s AI-powered personalization, automated journeys, and optimized messaging across email and push to guide onboarding, trigger timely reminders, and re-engage lapsed users at scale.

Result

Result

By optimizing journeys and campaigns with Insider One, Gesund De achieved a 13.86% Welcome Journey CR, a 22% Reminder Journey CR, and a 7.14% App Push CR within 7 weeks time-to-value (TTV).

ABOUT THE CUSTOMER

gesund.de is Germany's most popular health app, connecting users to local pharmacies, doctors, and medical supply stores through a single digital platform. The app enables users to manage e-prescriptions, order medications, collect PAYBACK points, and access personalized health services-combining digital convenience with trusted local care. With nearly two million app downloads, gesund.de is at the forefront of digital healthcare in Germany, empowering users to manage their health securely and efficiently.

INDUSTRY
Health
Category:
Omnichannel Engagement
SOLUTIONS
Insider One AI
Send Time Optimization
Next Best Channel
TailorOne API
CHANNELS
App Push
Email
Architect

SUCCESS STORY #1

Driving Early Engagement with a Personalized Welcome Journey

The Challenge

As with many digital health platforms, new users needed extra guidance to quickly discover all the valuable features Gesund.de provides. Without structured onboarding, there was an opportunity to accelerate adoption of key app functions and build long-term engagement from the very first interaction.

The Solution

Insider One's Architect enabled gesund.de to deliver a personalized Welcome Journey immediately after registration. Emails educated users on app benefits and navigation, using behavioral triggers and AI-optimized send times. No incentives were used - only value-driven messaging to foster trust and organic engagement.

Insider One helped us go live in just 7 weeks, but what really impressed us were the immediate business results. With conversion rates of up to 22% on e-prescription reminders and double-digit uplifts across welcome and reactivation journeys, we saw a measurable impact on patient engagement and long-term retention. Insider One's onboarding and support meant we could deliver revenue-driving results without heavy development work.

Maximilian Achenbach, CEO
Gesund De

13.86%

conversion rate from Welcome Journey emails

7 weeks

time-to-value (TTV)

SUCCESS STORY #2

Boosting Prescription Adherence with

The Challenge

Chronic patients frequently missed timely prescription refills, leading to poor app engagement and increased risk of churn. In the health app vertical, missed refills can have serious consequences - not only for user retention but also for patient health outcomes and long-term trust in the platform. Without timely reminders and personalized support, patients are more likely to disengage, seek alternatives, or experience lapses in their medication routines.

The Solution

By leveraging anonymized app and CRM insights, Insider One identified frequent users and triggered highly relevant push notification journeys based on each patient's usage patterns. These reminders were carefully timed to align with patient needs, ensuring users received helpful prompts when they were most likely to take action. This approach not only reinforced the value of the gesund.de app but also enhanced patient loyalty by offering proactive, personalized support throughout the prescription lifecycle.

22%

conversion rate on e-prescription reminder push notifications

SUCCESS STORY #3

Winning Back Inactive Users with Automated Incentives

The Challenge

Many previously active users had become inactive over the past 6 months, risking long-term churn. In the highly competitive health app vertical, losing engaged users not only impacts growth but also undermines the app's mission to support ongoing patient health and medication adherence. Traditional reactivation methods were time-consuming and often failed to deliver the personalized experiences needed to motivate health-conscious users to return to the platform.

The Solution

gesund.de launched a reactivation email campaign using Insider One's platform integrated seamlessly with the TailerOne API. This enabled automated personalization at scale, allowing each lapsed user to receive a unique, relevant coupon code without manual processing. The entire process required minimal development involvement, making it easy for the team to re-engage lapsed users efficiently and effectively.

SUCCESS STORY #4

Increasing App Engagement with Always-On Push Retargeting

The Challenge

Earlier push campaigns suffered from limited engagement, as content and timing were not yet optimized for user preferences. In the health app vertical, generic or poorly timed notifications can quickly lead to notification fatigue, causing users to ignore important updates or even disable push permissions altogether. This not only reduces opportunities for timely health interventions but also makes it harder to maintain consistent user engagement and support ongoing patient needs.

The Solution

With Insider One, gesund.de was able to create personalized app push notifications using dynamic content, emojis, and optimal send times - powered by Insider One's AI. This approach ensured each message was both relevant and engaging, tailored to individual user behaviors and preferences. Improved timing and relevance led to significant uplift in engagement rates and user satisfaction. The new strategy was implemented as part of the initial go-live, enabling gesund.de to see results within just 7 weeks.

7.14%

conversion rate on app push campaigns

Looking ahead

Looking ahead Looking ahead

Looking ahead

gesund.de plans to deepen hyper-personalization and expand into conversational CX with AgentOne, further enhancing patient engagement and support across channels.

 

gesund.de’s favorite feature is Integration Hub, which allows them to connect multiple platforms such as TailorOne and integrate data within minutes - without manual work. This seamless, native integration capability accelerates campaign launches, ensures data consistency, and empowers the team to activate real-time personalization effortlessly across all channels.

Explore platform

Discover more inspirational stories

Read more
7X ROI in 3 months

Cogna Educação is the largest and most diversified educational group in the country, with a complete portfolio of services and solutions to meet students' needs in a personalized and flexible way.

Read more
160% increase in CVR

Guardian faced high drop-off, cart abandonment, and low conversion rates due to fragmented, non-personalized digital experiences across its eCommerce website.

Read more
7X ROI

Partnering with Insider One has been incredible. From the support team to the platform and its solutions to the results, everything has exceeded my expectations. The 39% increase in ROAS has completely changed our ad strategy for the foreseeable future. My only regret is that we didn’t partner with Insider One sooner.

Digital Lead

See what Insider One can do for your brand

Explore how the world's favorite brands drive measurable growth with Insider One.