SUCCESS STORY

How BRUCE BOLT's switch to Insider One unified customer data and marketing channels to improve personalization and achieve measurable revenue gains

How BRUCE BOLT's switch to Insider One unified customer data and marketing channels to improve personalization and achieve measurable revenue gains

33%

email and SMS revenue year-over year

38%

Improvement in email engagement

8%

increase in automated flow revenue
Challenge

Challenge

BRUCE BOLT's fragmented ownership of email and SMS created complexity, inconsistent communication, and message overload for customers, while siloed solutions limited their ability to drive efficient, repeatable revenue from lifecycle programs.

Solution

Solution

BRUCE BOLT consolidated its MarTech stack by migrating channels into Insider One and orchestrating email, SMS, and automation workflows through Architect. Unified customer data, enhanced audience segmentation, and coordinated cross‑channel journeys enabled lifecycle‑level orchestration instead of isolated channel optimization.

Result

Result

Within five months, BRUCE BOLT drove a 33% increase in email and SMS revenue year over year, boosted email engagement by 38%, and increased automated flow revenue by 8%. Each dollar invested generated 8% more returning customer revenue year over year, signaling stronger loyalty and more efficient lifecycle performance with fewer communications overall.

ABOUT THE CUSTOMER

BRUCE BOLT is a performance-driven, multi-sport glove company that is dedicated to transforming the afterthought piece of equipment into an essential asset beloved by competitive amateurs and pros alike. After redefining baseball's batting glove through sourcing the most premium materials, applying meticulous craftsmanship, and conducting relentless testing, the brand expanded into golf, bringing the same athlete-first innovation to create the most thoughtfully constructed, expressively designed luxury golf glove on the market today.
INDUSTRY
Retail – Sports
INTEGRATIONS
SOLUTIONS
Architect
CHANNELS
Predictive Audience
Smart Recommender
Eureka
Email
SMS
Web Personalization
App Personalization
Web Push

SUCCESS STORY #1

Cross-Channel Automation and Migration

The Challenge

BRUCE BOLT's separate email and SMS platforms created inconsistent brand communication and frequent message overload for customers. The company needed a single solution that could coordinate campaigns, control frequency, and deliver relevant messages at the right time.

The Solution

Insider One migrated BRUCE BOLT's channels into Architect, enabling synchronized email and SMS journeys. Automated flows such as cart abandonment and post-purchase messages were powered by personalization, allowing the team to engage customers with tailored content. The short code migration was completed without any disruption, and real-time reporting gave full insight into campaign performance.

The Result

BRUCE BOLT unified cross‑channel automation, reduced message overload, and improved lifecycle performance, translating orchestration improvements directly into more efficient revenue generation.

33%

Increase in email and SMS revenue year-over-year

38%

Improvement in email engagement

8%

Increase in automated flow revenue

SUCCESS STORY #2

New Category Launch with Lead Templates

The Challenge

BRUCE BOLT wanted to expand into a new golf category but needed a fast, effective way to attract high-quality leads and create personalized connections with golf enthusiasts—without slowing down launch timelines or adding extra manual work.

The Solution

By using Insider One's customizable lead collection templates, BRUCE BOLT quickly collected sign-ups and tailored emails to match each subscriber's interests within the golf segment. The integration ensured every new lead received personalized messaging and relevant content, building trust and excitement around the new category.

The Result

BRUCE BOLT launched its golf category with a large pool of engaged, high‑intent leads, driving awareness and interest while setting a strong foundation for ongoing revenue from golf‑focused lifecycle campaigns.

Thousands

of golf category leads collected during the first four months

SUCCESS STORY #3

Seamless Shopify Integration

The Challenge

Managing customer and product data across tools slowed operations and limited personalization. BRUCE BOLT needed seamless Shopify integration to sync data, power AI recommendations, and deliver real-time updates across every marketing channel.

The Solution

With Insider One's Shopify integration, BRUCE BOLT automatically synced SMS and email subscribers, enabling a two-way data flow for new leads. Product catalog data, including custom meta fields, was also pulled in to support Smart Recommender.

“As our business continues to scale, we're focused on building durable revenue by strengthening long-term customer relationships. Simplifying and consolidating our MarTech stack with Insider One has allowed us to support that goal while operating with greater clarity and focus.”
Chris Min
Chief Digital Officer

The Result

BRUCE BOLT achieved effortless subscriber syncing, real‑time AI‑driven recommendations, and faster campaign activation, creating a streamlined data foundation for cross‑channel personalization at scale.

Effortless

subscriber syncing across channels

Real-time

AI recommendations via Smart Recommender

Streamlined

integration experience with minimal setup time

Consolidate your MarTech stack around unified customer data

Consolidate your MarTech stack around unified customer data Consolidate your MarTech stack around unified customer data

Consolidate your MarTech stack around unified customer data

Use Insider One and Architect to unify email, SMS, and automation workflows on a single platform, turning fragmented channel‑level tools into cohesive lifecycle journeys powered by reliable, real‑time customer data.
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