SUCCESS STORY

How Rebel Sport drove $310K in incremental revenue and boosted log-ins by 11.4% in one month with Insider One

How Rebel Sport drove $310K in incremental revenue and boosted log-ins by 11.4% in one month with Insider One

$185,600

return on investment

$64,900

increase in AOV

11.4%

experiences launched
Challenge

Challenge

Rebel Sport needed to drive earlier log-ins, increase cart-stage AOV with impulse cross-sells, and re-engage customers through a resource-light digital channel.

Solution

Solution

Rebel Sport used Insider One’s personalized engagement tools to optimize login prompts, streamline cart cross-sells, and automate web push journeys to boost revenue.

Result

Result

Rebel Sport achieved a $185,600 return on investment and $64.900 increase in AOV, including $59.4K incremental revenue from early log-ins and 6,495 additional products added to carts via Insider One campaigns.

ABOUT THE CUSTOMER

Rebel Sport is Australia's leading sports retailer, offering the biggest range and the best global brands. With 160 stores nationwide and a team of 6,000, Rebel Sport inspires Australians to chase their sporting dreams and passions by providing top-quality gear and expert advice.

INDUSTRY
Retail – Sports
SOLUTIONS
Web Suite
Web Push
A/B Testing
CHANNELS
Onsite (Web/Mobile)
Push Notifications

SUCCESS STORY #1

Driving $59.4K in incremental revenue by boosting early log-ins with animated CTAs

The Challenge

Rebel Sport wanted to encourage customers to register or log in earlier in their shopping journey, rather than waiting until checkout. This would enable more personalized experiences and unlock additional revenue opportunities.

The Solution

By replacing a static call-to-action with a simple moving GIF, Rebel Sport drew greater attention to the log-in/registration prompt. This subtle yet effective change was A/B tested across desktop and mobile to measure its impact on user engagement and conversion.

Insider One's platform has transformed how we engage our customers at every step of their journey. By making it easy to launch new tests and campaigns without heavy development, we've seen a direct impact on business-critical metrics like log-ins, AOV, and incremental revenue. The results speak for themselves.

Ben Anderson, Head of Ecommerce
Rebel

10.2%

increase in CTA clicks on desktop

11.4%

increase in CTA clicks on mobile

2.5%

increase in log-ins on mobile

$59.4K

incremental revenue from early log-ins

SUCCESS STORY #2

Generating $64.9K in upsells with one-click add-on sales

The Challenge

Rebel Sport aimed to increase average order value (AOV) at the cart stage by creating an online impulse buy opportunity through relevant cross-sell offers.

The Solution

Using Insider One, Rebel Sport implemented a one-click add-to-cart feature on the cart page, surfacing relevant add-on products to shoppers at the point of purchase and making it effortless to increase basket size.

6,495

additional products added to carts via Insider One campaigns

$64.9K

in upsells generated in one month

SUCCESS STORY #3

Unlocking $185.6K in revenue with Web Push

The Challenge

Rebel Sport needed a resource-light channel to re-engage customers and recover abandoned carts or sessions.

The Solution

Insider One's Web Push enabled Rebel Sport to reach customers with automated cart and browse abandonment messages, as well as bulk promotional pushes—without heavy development or resource investment.

440K+

web push subscribers

$185.6K

in web push revenue in 2024

$115.9K

of revenue from automated journeys

Looking ahead

Looking ahead Looking ahead

Looking ahead

Rebel Sport plans to deepen personalization across the customer journey with Architect, leveraging Insider One to identify and address new opportunities for seamless, individualized experiences.

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