SUCCESS STORY

MAXAROMA generated $2.3 Million in incremental revenue through personalization program using Insider One

MAXAROMA generated $2.3 Million in incremental revenue through personalization program using Insider One

$2.3M

incremental revenue generated from the personalization program

75% ROI

specific to personalized product recommendations
Challenge

Challenge

Maxaroma needed a low-dev, quickly implemented solution to deliver personalized visual storytelling that boosts onsite engagement, time on site, product discovery, and brand awareness with limited resources.

Solution

Solution

Maxaroma adopted Insider One’s AI-powered InStory on web and mobile to deliver fullscreen personalized product recommendations and visual stories that enhance engagement, education, and brand visibility efficiently.

Result

Result

Maxaroma’s personalization program with Insider One generated $2.3M incremental revenue and achieved a 75% ROI specific to personalized product recommendations, alongside a 7% increase in CTR.

ABOUT THE CUSTOMER

MaxAroma.com, founded in 2010 by a husband and wife in New York City, was born from their shared passion for fragrances. The company has earned an international reputation for delivering high-quality cosmetics and exceptional customer service. Catering to today's fashion-conscious and value-driven consumers, MaxAroma.com offers top-notch products at significant savings. Their trained fragrance consultants provide personalized service and expert advice on popular, classic, and hard-to-find fragrances, ensuring a tailored shopping experience that meets diverse customer needs.

INDUSTRY
Retail
SOLUTIONS
InStory
CHANNELS
Onsite

SUCCESS STORY #1

Boost ROI and incremental revenue using AI-powered InStory across website and mobile channels

The Challenge

MAXAROMA encountered challenges due to its small team size and the requirement for a low-dev, quick ROI solution. The company sought a visual storytelling tool to effectively promote products and highlight their social activities on Instagram and YouTube podcasts. Personalizing the customer experience was a critical goal, alongside improving onsite engagement, increasing time spent on the site, and enhancing product discovery. MAXAROMA also aimed to educate customers in visually appealing ways, showcase product collaborations, and build brand awareness through compelling storytelling—all within a resource-efficient framework that could be swiftly implemented.

The Solution

MAXAROMA implemented Insider One's InStory solution on its website and mobile channels to enhance customer experience and achieve its goals. InStory uses AI-powered recommendations and fullscreen visuals to help shoppers quickly discover personalized products, boosting onsite engagement and time spent on the site. It also allowed MAXAROMA to use visual storytelling to promote products and highlight social activities on Instagram and YouTube podcasts. By adopting InStory, MAXAROMA personalized the customer journey, educated shoppers, showcased collaborations, built brand awareness, and optimized resources, leading to a swift return on investment.

75%

ROI specific to personalized product recommendations

$2.3M

incremental revenue generated from the program

7%

increase in CTR

Looking ahead

Looking ahead Looking ahead

Looking ahead

MAXAROMA is exploring ways to enhance personalization by integrating advanced analytics and machine learning for more tailored customer experiences. The plan includes an omnichannel approach to ensure a consistent experience across mobile apps, email, and social media, aiming to boost customer satisfaction and loyalty by aligning online and offline interactions. Leveraging visual storytelling will enable dynamic, personalized content in real-time, optimizing user experiences and driving higher engagement and conversions. These initiatives aim to strengthen MAXAROMA's leadership in the fragrance industry and deliver a unique shopping experience.

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Partnering with Insider One has been incredible. From the support team to the platform and its solutions to the results, everything has exceeded my expectations. The 39% increase in ROAS has completely changed our ad strategy for the foreseeable future. My only regret is that we didn’t partner with Insider One sooner.

Digital Lead

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