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7 min.

Products
The value of personalization for D2C brands

The power of personalization for D2C brands Personalization is the process of tailoring a customer’s experience to their specific needs, preferences, and behaviors. In the context of D2C brands, this can involve everything from recommending products based on past purchases to sending personalized emails that speak directly to a customer’s interests. The value of personalization […]

10 May 2023

18 min.

Products
Qu’est-ce qu’une plateforme de données client ? Le guide des meilleures CDP.

En d’autres termes, il s’agit d’une plateforme de données intelligente (un logiciel packagé). Les plateforme de données client (CDP) sont destinées aux spécialistes du marketing et n’exigent pas des utilisateurs qu’ils aient les compétences d’un développeur ou d’une équipe informatique. Les CDP offrent aux utilisateurs une vue complète et unifiée de l’historique et des habitudes […]

4 May 2023

18 min.

Products
Your guide to AB testing and how to start

You don’t know what works with your users until you test, test and test again. A/B Testing facilitates the right tweaks on your webpage and app and helps boost conversion rates. Here’s your guide to #A/BTesting and how you can get started.

28 Apr 2023

3 min.

News & Events
Insider x Forbes: Vietnam Innovation Forum 2023

Insider One’s Orkan Akcan shared insights on localizing innovation and driving sustainable growth The keynote address was delivered by Insider One’s Orkan Akcan, Executive Vice President and Shareholder of International Growth. With a strong background in entrepreneurship and innovation, Akcan has been instrumental in driving Insider One’s mission of understanding customer behavior and creating personalized […]

27 Apr 2023

4 min.

How-to
7 ways Insider One ensures rapid time to value (TTV)

In an uncertain economy, value for money is key Seemingly never-ending conflict in eastern Europe. Rising food prices. Geopolitical tension between China and the United States. Banks going bust in Silicon Valley (and Switzerland!). Tech giants Meta and Google laying off thousands of employees. With all this chaos impacting the economy, it’s no wonder that […]

17 Apr 2023

7 min.

How-to
The ROI of personalization

The Insider One approach to personalization Before we kick off, it’s important to define exactly what we mean by personalization. For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with […]

17 Apr 2023

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20 min.

How-to
The Marketer’s Guide to Customer Journey Orchestration

Customer journeys in the beauty industry are nonlinear and complex, with numerous touchpoints and channels. This post offers actionable strategies to convert modern beauty consumers into loyal fans.

12 Apr 2023

20 min.

How-to
Braze Alternatives: 13 Best Cross-Channel Marketing Competitors

Braze is one of the most popular customer engagement and personalization platforms.  Many brands use it to reach their customers on different touchpoints (like email and SMS), build multichannel campaigns, and automate their engagement efforts. In the process, some companies run into limitations that prompt them to look for a Braze alternative.  For example, many […]

7 Apr 2023

15 min.

How-to
How to create a marketing segment

Marketing segmentation when done right can help in growth and minimizing wastage on irrelevant media channels and strategies. Insider One has a suite of products that are designed to get your segmentation and targeting on-point. In this blog read about various innovative strategies that are designed to increase your conversion rate. #marketingstrategies #conversionstrategy

6 Apr 2023

18 min.

Products
Top 8 Email & SMS Marketing Platforms Compared (2026 Guide)

Email and SMS are among the most widely-used marketing channels. However, many teams still don’t synchronize their marketing strategy across them.  For example:  At the same time, the power of using  both email and SMS lies in the ability to   coordinate your efforts and personalize your messaging, content, and product recommendations across both channels.  In […]

3 Apr 2023

4 min.

News & Events
Web Push is finally coming to iOS and iPad

Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms.  For marketers specifically, Web Push notifications allow brands to personalize […]

27 Mar 2023

20 min.

How-to
15 Personalization Software Tools for Web, Email, SMS & More

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels. As […]

10 Mar 2023

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