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6 min

Products
Behind predictive modeling and recommendation engines

Under the hood: Everything you need to know about personalized experiences Recommendation engines and predictive modelling technologies are often perceived as similar technologies by marketers. While both are about delivering visitors content they might be interested in, the two technologies work with completely different mechanisms and algorithms. Most enterprises tend to rebrand their recommendation engine […]

7 Apr 2017

7 min

Products
Mobile pop-ups designed for Google's requirements

Google will start penalizing pop-ups: Here’s what to do. Thanks to Google’s mobile-friendly label, 85% of websites have adopted mobile responsive strategies. Last summer though, Google has announced they’re removing the mobile-friendly label, implying that mobile-responsiveness goes without saying. Although the label is now removed, being mobile friendly is still a ranking factor and now […]

10 Mar 2017

2 min

News & Events
A message from Insider’s CEO to women in tech

Our CEO reflects on the role of women in tech on this International Women's Day.

8 Mar 2017

6 min

How-to
Beyond marketing automation with hyper-personalized experiences

Under the hood: Everything you need to know about personalized experiences What marketing automation is Marketing automation platforms focus on automating everyday marketing actions. Digital marketers have the need to automate sending out emails, managing social media and other repetitive actions across touchpoints. Marketing automation technologies simplify operations, increasing the efficiency of marketing teams. Optimizing […]

1 Mar 2017

4 min

Products
InOne: Next-level digital customer experience delivery (Part 1)

Interview with Hande Cilingir, Co-founder and CEO of Insider One Today, you’ve launched the InOne platform. Can you briefly explain how InOne will help marketers with customer experience delivery? InOne brings together all technologies marketers need to deliver personalized experiences under a single, highly usable platform. InOne makes the technology so seamless that it truly […]

21 Feb 2017

4 min

Products
InOne: Next-level digital customer experience delivery (Part 2)

Interview with Sinan Toktay, Co-founder and CTO of Insider One This is Part Two of our two-part blog series. Read Part One, an interview with Insider One’s Co-founder and CEO Hande Cilingir, to find out how InOne differentiates in the market and how it will help marketers take customer experiences to the next level. What features […]

21 Feb 2017

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5 min

Products
What AI can and can’t do for marketing

Beyond the buzzword For years now, Artificial Intelligence has been hype, yet a vague notion until recently. 2016 was the year developers put AI into practical use. Various high-tech software and hardware commodities have widely adopted AI like chatbots, newsfeeds, search engines, recommendation engines, predictive analytics and more. Most tech companies started to invest in […]

13 Feb 2017

4 min

Products
How carousel push can transform your mobile CX

Introducing carousel push notifications to help you deliver more meaningful experiences Introduction of waterproof iPhone 7s, Android Nougat, Rich Push notifications, in-app messages are only a few of the cutting-edge mobile tech innovations that took place in 2016. Following the debut of these devices and features, mobile marketing technologies evolved simultaneously, which resulted in higher customer expectations […]

1 Feb 2017

3 min

Products
Rich push notifications to boost mobile engagement

Discover dynamic push notifications to boost conversions and drive immediate actions With a robust increase in mobile usage, the mobile ecosystem evolves and adapts synchronously. The launch of rich push notifications for iOS10 has been a huge leap in the way marketers engage with audiences. Rich push notifications have brought advantages for both marketers and […]

3 Jan 2017

4 min

How-toSpecial Days
Online Retail: Holiday season highlights

Learn more about how marketers leverage personalization techniques for the holiday season While the holidays like Singles Day, Black Friday, Christmas, Harbolnas Day, Hanukkah and New Years’ are becoming global holidays, the months between late October and December have become the most important time of the year for retailers. In terms of sales, all consensus […]

19 Dec 2016

5 min

How-to
5 personalization ideas for eBetting

Deep dive into personalization strategies for data-driven betting experiences Customer experience nowadays has become a product by itself that highlights the brand image. “Today’s empowered customers no longer purchase products; they buy experiences” states Forrester’s The Rise of the Empowered Customer report. Customers engage with brands that deliver what they need, when they need it, regardless of the […]

9 Dec 2016

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