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9 min

Products
Ecommerce personalization strategy

And while shopping in-store is still the preferred method among older generations, that’s quickly changing as younger shoppers join the ranks. They’re far more likely to adopt a hybrid approach, where they shop both in-store and online.  Needless to say, selling products online is no longer the competitive differentiator it once was. So with more […]

5 Jul 2024

8 min

Products
How to improve customer engagement and conversions with data-driven marketing automation

If you’re going to invest time, money, and resources into something, you want to feel confident that it will work. You want to know that your efforts and marketing messages will reach the right people in the right place at the right time. After all, when you check those boxes, potential customers are way more […]

5 Jul 2024

6 min

Products
Harness Data-Driven Personalization to Elevate Customer Engagement in 2025

Effective data-driven personalization is now essential for businesses looking to stand out. Yet, many struggle to implement it successfully due to outdated approaches, fragmented data, and incomplete use of advanced personalization technologies. This guide will help you understand data-driven personalization, tackle common challenges, and implement strategies that maximize engagement, conversions, and loyalty. What is data-driven […]

23 Sep 2024

6 min

Products
The full guide to marketing automation (Platforms & examples)

While marketing automation has been around for decades, new technologies (especially ones powered by AI) have amplified its power to help teams work more efficiently and drive better business results. In this guide, we’ll discuss the topic of marketing automation in detail using real-life examples across different industries and use cases. You’ll also learn best […]

2 Oct 2024

7 min

Products
The key to lower customer acquisition costs (8 specific tactics)

While there’s no universal way to slash CAC for all businesses, channels, and use cases, most of the proven tactics are based on the principles of personalization, i.e., tailoring everything that users see to their needs, interests, and preferences. Personalization ensures you always reach anonymous visitors, leads, and customers with relevant ads, content, messaging, and […]

15 Nov 2024

24 min

Products
12 Best Customer Engagement Platforms: Options by Category

Traditional engagement solutions focused on a few channels (e.g., email and live chat) and use cases like providing customer support. Today, many tools fall under the umbrella of customer engagement — from robust omnichannel platforms to niche solutions for specific teams and channels.  This makes finding the right platform for your needs difficult and time-consuming. […]

21 Nov 2024

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5 mins

News & Events
Embracing the Future of D2C and Marketing Automation: Insights from market experts

During a recent panel session at Insider One, industry experts from diverse sectors discussed the key challenges and opportunities in today’s Direct-to-Consumer (D2C) market, from data overload to the role of artificial intelligence (AI), and the growing importance of personalized customer loyalty. The panelists were: The conversation was rich in insights on how brands can […]

27 Nov 2024

5 mins

How-to
The Impact of Discounts on Brand Image: Why You Need a Balanced Approach

At Insider One, we understand the delicate balance between promoting your brand and preserving its value. After attending multiple insightful panel sessions, we’ve gathered key takeaways that help explain the complex relationship between discounts and brand image, and how marketers can navigate this challenge. The Short-Term Wins of Discounts Let’s not forget that discounts serve […]

27 Nov 2024

11 min

Products
Personalized Search: How to Optimize Your Site for Conversions

Let’s say you visit an online apparel store regularly. During your last visit, you spent a lot of time looking at a pair of sleek black boots yet didn’t make a purchase. This time, you search for “shoes,” and right at the top are those same boots—like the store remembered what you were considering. That’s […]

29 Nov 2024

17 min

Products
11 Attentive alternatives for SMS, email & omnichannel marketing

Attentive is one of the pioneering SMS marketing platforms founded in 2016. The company has remained a leader in the SMS marketing space due to its strong customer support and extensive features like bulk SMS, two-way messaging, SMS personalization, and more. However, many brands are looking for Attentive alternatives that offer: Explore our interactive product […]

29 Nov 2024

14 min

Products
Attentive vs Klaviyo: Benefits, limitations & an alternative solution

If you ever researched email and SMS marketing platforms, Attentive and Klaviyo were likely among the first names to come up. It’s easy to assume they serve the same use cases, as both solutions are designed to help companies drive customer engagement and revenue via personalized email and SMS marketing. But while Attentive and Klaviyo […]

13 Dec 2024

12 min

Products
Braze vs Attentive

However, while they serve similar use cases, both platforms are drastically different. This makes each one better suited for different scenarios. In short: In this guide, we’ll dive deeper into these differences and their implications for marketing teams.  We’ll also discuss why Insider One — our omnichannel experience and customer engagement platform — can be […]

8 Apr 2025

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