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6 min.

Products
💔 The Breakup Files:  Why Allianz and Generali Switched to Insider One

It’s not me — it’s you. Allianz and Generali wanted help optimizing this process. Both are global brands founded in the 19th century, among the largest in their category and offer a wide range of insurance products and asset management services. Allianz operates a network serving 125 million customers in 70 countries, while Generali serves […]

26 Aug 2024

5 min.

Products
5 Expert Predictions for the 2024 Peak Holiday Shopping Season

If you’re preparing to capture a portion of these holiday sales, you’ve come to the right place. We’ve compiled feedback from the industry’s top experts, including Chris Baldwin, Eli Weiss, and Kaleigh Moore. Here are the top five predictions to know this holiday season to help you stay ahead of the curve. 1. Consumers will […]

23 Aug 2024

5 min.

News & Events
Google and Third-Party Cookies: What Marketers Need to Know

In a blog post on Monday, Anthony Chavez, VP of the Privacy Sandbox, stated that the company would introduce a new experience in Google Chrome that lets people “make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.” There are no further details, and […]

30 Jul 2024

9 min.

Products
Braze vs Iterable: Comparison & alternative omnichannel platform

Both platforms support similar channels, like email, push notifications, SMS, and WhatsApp. They offer journey builders for creating automated campaigns across these channels, as well as AI features for streamlining workflows and predicting customer behaviors. Each one also has key differentiators. For example, Braze has stronger mobile marketing and reporting capabilities, while Iterable offers better […]

23 Jul 2024

11 min.

Products
How to build the right marketing automation strategy (Best practices)

While most businesses use some form of marketing automation, few have an overarching automation strategy.  However, without developing a proper strategy, you’re likely to miss out on many of the benefits of marketing automation.  A marketing automation strategy is a detailed plan that outlines which tasks you’ll automate and how. Since automation can be employed […]

18 Jul 2024

10 min.

Products
CDP for Automotive: Benefits, Use Cases, and Examples

Customer Data Platforms (CDPs) are transforming how automotive brands understand and engage their customers. By unifying data from online and offline sources from CRM systems and dealership management tools to websites and mobile apps, a CDP provides a 360-degree view of every customer. With the right platform, like Insider One’s AI-powered CDP, automotive marketers can […]

18 Jul 2024

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12 min.

Products
Klaviyo vs Braze: Use cases, pros, cons & an alternative platform

We’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — can help you overcome the limitations of Klaviyo and Braze and build high-converting campaigns across 12+ channels. Braze vs Klaviyo: Overview, pros, and cons of each platform Before we dive into the details, here’s a quick overview of the […]

18 Jul 2024

11 min.

Products
How omnichannel CDPs drive efficiency, revenue, and ROI

Marketing teams don’t struggle because they lack data, they struggle because they can’t activate it efficiently. Even with a CDP in place, many organizations still rely on multiple tools to run campaigns across email, web, mobile, and messaging channels. This slows execution, increases complexity, and limits impact. Traditional CDPs were designed to unify customer data […]

18 Jul 2024

10 min.

Products
The best customer data platform (CDP) for insurance companies in 2026

A good customer data platform (CDP) empowers insurance companies to transform fragmented customer information into actionable insights: These advantages are why leading insurance and financial services brands, including Generali, Allianz, and Etiqa Insurance, rely on Insider One. Our platform consolidates customer data, enables cross-channel personalization, and helps insurers drive measurable revenue growth. In the following […]

18 Jul 2024

14 min.

Products
8 Best Optimove Alternatives for Marketers in 2026

In this guide, we’ll explore the eight best Optimove alternatives for marketing teams in all sorts of industries — including eBetting, eCommerce, financial services, telecommunications, automotive, travel, and more. Here are all the solutions we’ll discuss below: We’ll start with a deep dive into Insider One — our AI-led personalization platform for creating individualized, cross-channel […]

18 Jul 2024

11 min.

Products
Mastering Behavioral Targeting for Smarter Marketing Campaigns

Tracking behavioral data and using it to accurately target users with relevant ads is an essential strategy for any online business. However, the development of new marketing technologies has drastically expanded the potential of behavioral targeting across channels and use cases. Today, marketers can leverage user interaction data to deliver highly personalized messages across all […]

18 Jul 2024

7 min.

Products
Insider One’s Srikant Kotapalli Discusses Twilio Engage Premier EOS and What to Do if You Are Impacted

In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider One team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier.  What is Twilio Engage Premier? […]

8 Jul 2024

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