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13 min

Products
11 Best Adobe Target competitors and alternatives in 2025

While it’s a powerful tool, Adobe Target has some downsides that force many teams to look for an alternative. Specifically: To help you find the right alternative for your needs, this guide contains the 11 best Adobe Target competitors, including:  All of these solutions offer most of Adobe Target’s key functionality in the A/B testing, […]

12 Feb 2024

16 min

Products
10 Best AI personalization tools for websites, apps, email, and more

At their core, personalization solutions powered by artificial intelligence (AI) analyze lots of data — like browsing histories, purchases, and social media interactions — and automatically produce useful insights. Brands can use these insights to deliver tailored experiences to customers at different points in their journeys. However, beyond this standard functionality, AI technologies are very diverse depending on the use cases they’re built […]

10 Nov 2023

14 min

Products
Best Omnichannel Customer Engagement Platform 2026: A Complete Guide

Delivering seamless customer experiences across every channel is a major challenge for modern brands, but it’s also where the biggest growth opportunities lie. An effective omnichannel customer engagement platform allows companies to coordinate communications across web, mobile, email, SMS, WhatsApp, and more, while tailoring interactions to each customer’s preferences. Many organizations struggle with siloed data, […]

19 Jan 2024

12 min

Products
Customer journey analytics software: 10 best tools for marketers

Today, tons of new customer journey analytics tools have emerged to tackle this problem. Some even go a step further by also providing the ability to build, automate, and optimize journeys on top of their analytics capabilities. In this guide, we’ll explore the 10 best customer journey analytics software platforms organized into two categories: We’ll start the list with Insider One — […]

13 May 2024

14 min

Products
WhatsApp marketing automation: Tools, templates & examples

However, if you want to use WhatsApp to engage customers at scale, you need to leverage its full automation potential. This guide will help you do that by covering everything you need to know about WhatsApp marketing automation, including: We’ll also use Insider One — our personalization platform for channels like WhatsApp, SMS, email, push […]

20 May 2024

11 min

Products
Braze vs Salesforce: Pros, cons & an alternative marketing platform

In this guide, we’ll explore those differences in detail, as well as each tool’s benefits and limitations. Here’s a quick breakdown of the most important points: Below, we’ll explore these and other aspects of both platforms in detail. Additionally, we’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — […]

20 May 2024

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8 min

Products
Enhancing loyalty with conversational AI for customer experience

But in reality, conversational AI for customer experience (CX) helps you achieve the best of both worlds. Customers benefit from personalized and prompt interactions, while businesses benefit from the ease and efficiency of modern technology.  If you think customers will be skeptical of your use of AI for CX, think again. The majority of them […]

4 Jul 2024

11 min

Products
The best conversational AI platforms to elevate customer experiences

Think talking with a robot is sure to be a passing fad? Think again. Research predicts that the conversational AI software market will grow from $13.2 billion in 2024 to a whopping $49.9 billion by 2030. This technology (along with conversational marketing and personalized customer experiences in general) is here to stay. It’s up to […]

4 Jul 2024

11 min

Products
Instagram DM automation: Tips, tools, and best practices to engage (and convert) your followers

So it’s safe to assume that a large portion of your customer base regularly spends time on Instagram. And here’s the thing that’s likely even more surprising: They want to hear from you there. An impressive 75% of consumers now prefer to engage with a brand using private messaging channels (like social media direct messages) […]

4 Jul 2024

11 min

Products
A simple guide to developing a winning AI marketing strategy

AI for marketing is no longer just a possibility on the horizon—it’s here and it’s happening. That’s especially true when you look specifically at marketing. According to one recent survey, 88% of marketing teams say they’re currently using or experimenting with AI for content personalization, chatbots, content production, product recommendations, and more. A separate study […]

4 Jul 2024

7 min

Products
Improving the ecommerce customer experience: Your complete guide

The importance of customer experience in ecommerce success In one 2023 survey conducted by Forrester, an impressive 80% of business leaders said improving the customer experience was a top priority. And that’s for good reason. A positive and personalized customer experience offers the following advantages: How to improve ecommerce customer experience: 3 strategies to lay […]

5 Jul 2024

7 min

Products
Personalization in retail: Your guide to meeting (and exceeding) customer expectations

Today’s customers don’t just prefer a personalized customer experience—they expect it. According to McKinsey, 71% of customers say they expect companies to deliver personalized interactions, and 76% of them are frustrated when brands fail to do so. Yet, even though brands say they personalize 61% of their customer experiences, consumers only recognize 43% of their […]

5 Jul 2024

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