Explore with categories

15 min

Products
What is a product recommendation engine? (Uses and top 3 options)

Recommendation systems are common today, especially on eCommerce sites. The reason for that is simple — they’re extremely powerful for increasing customer engagement, conversions, revenue, average order value (AOV), and other key metrics. At Insider One, we’ve seen the impact of relevant product recommendations first-hand. For example: In this guide, you’ll learn exactly how product […]

13 Dec 2023

10 min

Products
Best Email Marketing Software in 2025

Leading brands use email marketing software to engage customers with relevant, high-value content tailored to their needs and wants. NA-KD, one of Europe’s fastest-growing fashion retailers, scaled its marketing efforts and increased CLTV by 25% by incorporating email marketing into its omnichannel customer journeys.  In this article, we’ll help you discover the importance of email […]

13 Dec 2023

13 min

Products
How to Choose the Best WhatsApp Business Platform for your brand

WhatsApp Business has emerged as a powerful tool for brands to engage with customers in real-time, foster relationships, and streamline communication. However, the challenge lies in selecting the best WhatsApp Business platform that aligns seamlessly with your brand’s unique needs and objectives.  From understanding the features offered by different platforms to evaluating their compatibility with […]

13 Dec 2023

13 min

Products
The guide to ecommerce email marketing: Best practices and strategies

If you want to reduce that CAC, it’s time to incorporate recent trends and best practices to leverage your ecommerce email marketing efforts. Leading European retailer, NA-KD, increased CLTV by 25% by simply incorporating personalized email marketing into it omnichannel customer journeys. Read on to discover the importance of ecommerce email marketing, the 2025 trends […]

22 Dec 2023

12 min

Products
Top 5 SMS Marketing Platforms for 2025

Successful brands worldwide are tapping into the power of SMS: Slazenger launched an SMS strategy combined with email to create powerful, personalized, contextual messages to engage customers across their favorite channels. It gained 49X ROI within just two months and recovered 40% of revenue from a single campaign.  In this article, we’ll explore the world […]

22 Dec 2023

11 min

Products
The best B2C marketing automation platforms in 2025

The world’s biggest brands already use B2C marketing automation platforms to build and optimize personalized marketing campaigns without manual effort. Global sports retailer, Adidas, increased AOV by 259% in just one month by automating its marketing campaigns with the leading platform, Insider. This article will explore the importance of B2C marketing automation platforms and identify […]

21 Dec 2023

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10 min

How-to
Unified marketing platform: How it works, benefits, and examples

Juggling all of these tasks successfully depends on having versatile, robust, and user-friendly tools. Fortunately, that’s exactly what unified marketing platforms are built for. In this guide, you’ll learn everything you need to know about unified marketing platforms, including: We’ll also show you how Insider One — our unified marketing platform for mid-market and enterprise […]

12 Feb 2024

12 min

Products
How to Achieve Omnichannel Personalization (With Real Examples)

Omnichannel personalization is essential for delivering seamless, relevant customer journeys that drive engagement, conversions, retention, and lower acquisition costs. By creating personalized experiences across every channel, from websites and mobile apps to email, SMS, and messaging platforms, brands can meet customers where they are, with the right message at the right time. Yet achieving this […]

15 Jan 2024

9 min

How-to
5 Omnichannel marketing examples and case studies (with results)

Customers move between channels more than ever, checking a product on mobile, browsing reviews on desktop, visiting a store, then completing the purchase somewhere else entirely. With journeys like these, brands can’t afford disconnected experiences. Every touchpoint has to feel familiar, relevant, and connected to the last. That’s where many teams get stuck. Data lives […]

12 Feb 2024

11 min

Products
A marketer’s guide to the best customer journey software in 2025

Customer journey software provides brands with the tools and information they need to build these highly personalized, cross-channel experiences and boost key metrics. Leading cosmetics retailer, Yves Rocher, saw a 19% increase in conversions and 7X ROI when its marketing team partnered with Insider One to launch a cross-channel browser recovery campaign. In this blog, […]

22 Dec 2023

11 min

Products
How to leverage AI product recommendations and transform your onsite engagement

But the truth is, recommending products your customers love is an art because it involves a balance of understanding customer preferences, analyzing data, and anticipating their needs. And when you have hundreds of thousands of customers worldwide and millions of SKUs, how can you always recommend the right product to the right person?  Artificial intelligence […]

19 Mar 2024

11 min

Products
CleverTap competitors: 12 alternatives for marketing and analytics

Explore the best CleverTap alternatives for different business sizes and use cases — including personalization, automation, analytics, and omnichannel engagement.  CleverTap is one of the  leaders in the mobile app analytics and marketing space, especially after acquiring Leanplum in 2022  The company has also expanded its reach to omnichannel marketing and user engagement with broader […]

15 Jan 2024

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