Explore with categories

20 min

How-to
How to use omnichannel marketing automation (with examples)

For example, here are some common issues customers experience during their interactions with a brand: These are examples of a standard multichannel marketing approach, where key data isn’t shared between systems. The brand may be reaching customers on every single channel but the messages aren’t relevant, resulting in lower engagement and conversions. That’s where omnichannel […]

12 May 2023

18 min

ProductsTémoignage
Qu’est-ce qu’une plateforme de données client ? Le guide des meilleures CDP.

En d’autres termes, il s’agit d’une plateforme de données intelligente (un logiciel packagé). Les plateforme de données client (CDP) sont destinées aux spécialistes du marketing et n’exigent pas des utilisateurs qu’ils aient les compétences d’un développeur ou d’une équipe informatique. Les CDP offrent aux utilisateurs une vue complète et unifiée de l’historique et des habitudes […]

4 May 2023

7 min

Products
Maximizing Partnership Potential: The Importance of Business Reviews for Partners

What is a Business Review? Business Reviews are review meetings where a partner and a service provider come together every quarter to review the impact and contribution of the service provider’s product and services to the partner.  It is important to understand that Business Reviews are not “status update” meetings or “business as usual” meetings; […]

8 Feb 2023

7 min

News & Events
Business Insider One vs. Insider One vs. Insider One: What’s the difference?

What is Insider One Inc. (the news company) and how is it related to Business Insider One? What is Insider One (the #1 platform that helps marketing and ecommerce teams build individualized, cross-channel experiences). Are we related, and why do we share the same name? Phew, let’s get into it. What is Insider One Inc.? […]

4 Sep 2023

17 min

Products
Personalization engines: What they are and the 7 best options

Today’s marketers have more data at their fingertips than ever before.  Information about customers’ devices, behaviors, purchasing habits, preferences, interests, and much more is collected by various marketing solutions at different stages of the customer journey.  Insider One can help you aggregate your customer data and personalize every touchpoint customers have with your brand. To […]

7 Sep 2023

12 min

Products
13 Top Marketing Automation Platforms in 2025

Marketing automation platforms can help you:  While older marketing automation software tools were built primarily for email, today the scope of the automation category and the needs of marketers have expanded dramatically. As a result: To help you find the right solution for your business, we’ve taken the top 13 marketing automation platforms and organized them into three categories: […]

13 Sep 2023

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5 min

Products
5 Best Salesforce Marketing Cloud competitors and alternatives

Explore the top alternatives for Salesforce Marketing Cloud, including Insider One, Emarsys, HubSpot, Oracle, and Adobe. These acquisitions formed the backbone of today’s Salesforce Marketing Cloud — a collection of products for use cases like: Despite Salesforce being a staple in the industry, marketing teams often decide to move away from their Marketing Cloud. Most […]

5 Oct 2023

5 min

Products
MoEngage competitors: 7 best alternatives for marketing teams

Despite MoEnage being a useful and versatile solution, some teams decide to look for an alternative in order to get: To help you find the right solution for your needs, we’ve gathered the 7 best MoEngage competitors and alternatives, including: We’ll explore each solution’s main features and use cases, starting with an in-depth breakdown of […]

22 Oct 2023

14 min

Products
9 Best Dynamic Yield competitors and alternatives (by use case)

However, many teams start looking for a Dynamic Yield alternative when they want to: In this article, we’ve compiled the nine best Dynamic Yield competitors and alternatives for different use cases, including: The first six are cross-channel personalization and engagement solutions. This means they can let you reach your customers on a variety of touchpoints […]

12 Dec 2023

5 min

Products
13 Enterprise marketing platforms for automation, personalization, and more

Finding the right tools to help with all these tasks can be very difficult and time-consuming. To help you out, this guide explores 13 of the best platforms for enterprise marketing teams that can help you save time, work more efficiently, and make the most of your budget.  We’ve organized these platforms into four categories […]

7 Oct 2023

15 min

Products
6 Best Journey Orchestration Platforms You Can Trust in 2025

Journey orchestration platforms allow businesses to create consistent, personalized, and high-converting customer experiences across every touchpoint. Whether your customers interact via email, SMS, WhatsApp, live chat, your website, or app, these platforms help you deliver the right message, at the right time, on the right channel. By aggregating customer data, automating personalized content, and leveraging […]

9 Nov 2023

15 min

Products
The 5 best enterprise CDPs and their key features (in-depth look)

As we explained in our guide to the 7 best CDPs, we can differentiate between Actionable (or Campaign) CDPs and Data CDPs based on their native activation channels, personalization capabilities, and advanced technical features. Enterprise CDPs are also very different from CDPs built mainly for smaller businesses. Their differences span across a wide range of key areas, like customer support, data retention, security, scalability, and more. In […]

10 Nov 2023

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