Explore with categories

9 min.

How-to
Digital growth strategies for rapid grocery delivery services

If you’re new to rapid grocery delivery services, let’s take a step back. Online grocery shopping surged with COVID-19, and it looks like it’s here to stay. Supermarket News reports e-grocery sales in the U.S. could climb from nearly $35 billion to more than $250 billion by 2025.2  There are a range of players: pure […]

30 Apr 2021

10 min.

How-to
Best eCommerce email automation strategies to boost your sales

Why? Because we all prefer email communication over any other form of communication —the stats don’t lie — in 2020, over 300 billion daily emails were sent and received, and this number is expected to rise to 361 billion emails per day in 2024. Email marketing works because it’s simple in its approach and can adapt to the continuously evolving marketplace. Additionally, […]

30 Apr 2021

5 min.

News & Events
Insider One achieves ePrivacyseal

A digital economy demands data protection Data protection has become essential for digital marketers as cybersecurity threats continue to trend upward. In the past decade, just in the US, the number of data breaches has accelerated from 662 in 2010 to over 1,000 by 2020. Data leaks — exposures resulting from no deliberate attack — […]

8 Apr 2021

1 min.

How-toSpecial Days
Back to School marketing eBook

Deloitte Back to School survey, 2018 estimates the B2S spending to touch $27.6 Billion in the US. Online search volumes globally will be 10% higher during this time, as reported by Google. Mobile searches for Back to School products are estimated to be 20X higher than before. Back to School season is a tremendous opportunity […]

6 Apr 2021

14 min.

How-to
How much will personalization contribute to my ROI anyway?

Personalization will, hands-down, give you the most bang for your marketing buck. Not only will it open up new ways to boost revenue and conversions and to acquire and retain customers, but it will help you get more out of your existing marketing spend, too.  Abandoned carts, app uninstalls, soaring Customer Acquisition Costs, high bounce […]

6 Apr 2021

7 min.

How-to
Tracking ROI of your personalization experiments

Marketers need to experiment to fine-tune the personalization journeys they build. A/B Testing is best suited for this, as it uses technology to find the best-fitting personalized templates and features. Experiments are the way forward to create personalized user experiences, but measuring and optimizing them isn’t easy. Marketers need to track individualized campaign performance along […]

5 Apr 2021

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5 min.

How-to
eCommerce post-purchase experts on lasting loyalty

UK eCommerce and loyalty retailers rate their customer post-purchase experiences, share proven strategies for driving customer loyalty and maximizing customer lifetime value.

31 Mar 2021

13 min.

How-to
7 personalization lessons from Netflix

Netflix is a $25 billion empire that disrupted Blockbuster. Since 1997, the streaming company has stayed ahead of the curve, embracing data and experience-first UX and UI. Keep reading to learn seven personalization strategies from Netflix and how to apply them to your brand.

31 Mar 2021

6 min.

Products
Delightful, intuitive, cross-channel journeys with Insider

Experience the all-new Insider One platform. Read more about Insider One platform's new experience that is built to deliver delightful, intuitive and consistent experiences to enterprise marketers who rely on it to achieve their business goals.

16 Feb 2021

6 min.

How-toProducts
Start conversations that convert with Facebook Messenger

Enter Messenger Marketin g and Start Converting Conversations As it has a powerful social media appeal, Messenger receives a lot of engagement from individuals and businesses alike. For the enterprise marketer, this is highly attractive, as they can tap into the already active Facebook Messenger user base to improve conversions and engagement. Start Converting Conversations […]

27 Jan 2021

5 min.

How-toProducts
Optimize your mobile app with Content Optimizer

Content Optimizer allows customers to change and test any content element (ex. a button colour or text) order of slider images, or part of the content (title, subtitle, image, etc) without the need for repeated mobile app development and app store deployments. Why Did We Build Content Optimizer? The whole idea behind building Content Optimizer […]

27 Jan 2021

5 min.

Products
Promotional messages on WhatsApp Business API

WhatsApp Business rolled out promotional messages in Indonesia and Mexico. What does that mean for marketers? Find out in our blog.

9 Dec 2020

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