Explore with categories

14 min

How-to
How to increase mobile app engagement

In the past, brick-and-mortar store owners had to remember names, choices, purchase preferences, and lifestyles of their most loyal customers, leveraging all this information to provide a compelling and memorable experience. Today, technology enables businesses to collect customer data, such as demographic data, anniversary dates, and purchase history, to deliver personalized customer experiences. Mobile app […]

8 Feb 2022

28 min

How-to
The definitive guide to mobile marketing

There are more mobile phones than humans on the planet today. And that’s changed the way companies do business. Marketers, take note. If you want to be where your customers are, it’s time to implement mobile-dedicated marketing strategies – or lose ground to competitors and perish. How do you create a winning game plan to sell your products via smartphones? Read our blog to know more .. #mobilemarketing #growthmarketing

12 Nov 2020

21 min

How-toSpecial Days
Get business-ready for Black Friday and Cyber Monday

2020 has been a year of disruption. The pandemic changed everything, including retail. Marketers watching trends and consumer behavior already know holiday shopping this year looks radically different, with more retailers embracing mobile and moving doorbuster deals online. Are you wondering how to master Black Friday and Cyber Monday marketing? Get started here. #BlackFriday #CyberMonday #GrowthMarketing

21 Oct 2020

17 min

How-to
First-party data for enriched, responsible marketing

Third-party data might soon be obsolete and the marketers need to collect first-party data . Here’s why you should adopt a first-party data strategy.

29 Sep 2020

12 min

How-toSpecial Days
Sports marketing strategies for Game Day and beyond

Steady interest in sports and the amount of time and money people spend watching games and supporting favorite teams has not gone unnoticed by retailers. From online grocery stores to fashion retailers to sports retailers, eCommerce brands are cheering on sports and using personalization to enhance the effectiveness of their sports marketing strategies. While there […]

4 Nov 2021

12 min

How-toSpecial Days
Valentine’s Day marketing strategies for winning shoppers’ hearts

Valentine’s Day ideas for digital commerce $21.8 billion… that’s how much people spent on Valentine’s Day gifts last year. Now imagine capturing a slice of that. Using the right Valentine’s Day marketing strategies, you can.    With more people flocking to digital, it’s harder and more expensive to make your brand stand out. In this […]

4 Nov 2021

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3 min

News & Events
Hande Cilingir: Takes home The Lindas award

We are proudly announcing that Hande Cilingir, our Co-founder and CEO, won the second annual Lindas.

19 Oct 2020

5 min

Products
Insider Email 2.0: new editor, spam test, inbox preview

Insider One’s Email 2.0 enables you with a new email editor, inbox preview and spam test to create powerful emails that ensure your emails are spam-free and reach your customer’s primary inbox.

30 Nov 2020

6 min

How-toProducts
Start conversations that convert with Facebook Messenger

Enter Messenger Marketin g and Start Converting Conversations As it has a powerful social media appeal, Messenger receives a lot of engagement from individuals and businesses alike. For the enterprise marketer, this is highly attractive, as they can tap into the already active Facebook Messenger user base to improve conversions and engagement. Start Converting Conversations […]

27 Jan 2021

5 min

Products
RCS messaging for rich, personalized engagement

What is RCS Messaging? It is the next generation of SMS with features like rich media, file sharing, read receipts, encryption and more. Here’s everything you need to know.

29 Sep 2020

12 min

How-to
Industries fight back: marketing strategies for a post-pandemic world

The shift to digital-first is here to stay, even when the pandemic will be over. Discover master marketing strategies for the top 11 industries.

26 Nov 2020

5 min

How-to
eCommerce post-purchase experts on lasting loyalty

UK eCommerce and loyalty retailers rate their customer post-purchase experiences, share proven strategies for driving customer loyalty and maximizing customer lifetime value.

31 Mar 2021

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