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9 min

Products
AI Agents vs. Chatbots: Why Agentic AI is the Future of Customer Engagement

People crave genuine conversations, both in the real world and online. They desire businesses to anticipate their needs, communicate in their language, and truly understand them. This shift presents a challenge for brands, especially ones relying on traditional chatbots as quick replies to simple questions aren’t enough anymore. Despite chatbots’ utility — they automate repetitive […]

24 Jun 2025

11 min

Products
5 Best AI Shopping Assistants Revolutionizing eCommerce in 2025

Over the past 20 years, online shopping has gone from basic product listings and static search bars to dynamic, personalized shopping experiences driven by artificial intelligence (AI). In 2025, these advancements have led to AI shopping assistants becoming integral to eCommerce, offering tailored recommendations, real-time support, and streamlined purchasing processes. Today’s advanced AI agents can: […]

24 Jun 2025

9 mins

Products
5 Email Marketing Benchmarks & Business Metrics for 2025

Email is no longer a volume game. It’s a precision channel, and in 2025, performance depends on how well you can use benchmarks to make decisions (and report on them). Remember, the average isn’t your goal; it’s your floor. These five metrics demonstrate how today’s leading B2C brands enhance inbox engagement, drive revenue, and ultimately […]

24 Jun 2025

8 mins

Products
Best 5 Real-time Personalization Software: The What, Why, and How

Every click, scroll, and tap tells a story, and today’s consumers expect brands to listen. They don’t want generic marketing or broad messaging. They want experiences tailored to their preferences and behaviors, delivered in the moment. This expectation is no longer optional.  In fact, 71% of your users expect personalized interactions in every marketing outreach, product […]

24 Jun 2025

10 mins.

Products
How Autonomous AI Revolutionizes Customer Engagement for Enterprises

Ensuring a deeply personalized, context-aware experience for customers spread across multiple channels requires flexibility and coordination, much like an octopus managing multiple tasks simultaneously.  But between catching up with mounting expectations and duct-taping disjointed solutions, customer-facing teams feel stretched too thin.  The result?  Customer experiences fall flat. Your omnichannel engine doesn’t need to feel like […]

20 May 2025

10 mins

Products
Is Agentic AI for Marketing Going to be the Biggest Breakthrough Yet?

For most marketers, the daily grind feels like trying to navigate a maze with a flickering flashlight. You pore over past campaign performance, desperately trying to diagnose what went wrong, identify areas for improvement, and drive more value to strategize for next quarter or year. But let’s be honest: By the time those insights translate […]

20 May 2025

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5 min.

Products
A Complete Guide to Agentic AI for Customer Engagement

If Generative AI helped marketers move faster by automating repetitive tasks, generating content in seconds, and freeing up precious hours; Agentic AI takes it a step further. Because speed was never the endgame. The real goal? Smarter campaigns. Deeper customer connections. Business outcomes that don’t just look good in a report, but drive actual growth. […]

20 May 2025

9 min

Products
Introducing Agent One™: Autonomous AI Agents for Superior Customer Engagement 

What is Agent One™? Agent One™ brings together purpose-built AI experts (aka agents) to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making. The result? Desired outcomes. Superior results. Powered by Agentic AI, Agent One™ represents the next step in AI evolution—outcome-obsessed intelligence that doesn’t wait for prompts but proactively identifies […]

26 Mar 2025

9 min

Products
Klaviyo vs Salesforce Marketing Cloud: Detailed comparison for 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, there’s even more overlap between what both companies do. However, Klaviyo and Salesforce are still vastly different, even in areas where they overlap like email, SMS, […]

10 Mar 2025

11 min

Products
9 OneSignal alternatives for push notifications, email, SMS & more

OneSignal is a popular customer engagement platform mainly known for its push notification capabilities. It also supports other channels like email, SMS, and in-app messaging. However, larger teams often decide to look for alternatives to OneSignal that offer: In this guide, we’ll explore the 9 best OneSignal alternatives and competitors, including: The first seven options […]

7 Mar 2025

10 min

Products
SMS automation: Strategies, examples, and 5 best tools in 2025

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires:  In this guide, you’ll learn everything you need to know about SMS automation — including what it is, how it works, proven strategies, and five of the […]

23 Jan 2025

10 min

Products
How to Build a Winning SMS Marketing Strategy in 7 Steps

SMS marketing continues to be one of the most effective marketing channelsdue to its simplicity, high open rates, and massive potential reach. Tons of online and physical businesses use SMS tactics at different journey lifecycle stages, like welcome messages, cart recovery prompts, or appointment reminders.  While effective, these tactics shouldn’t be used in isolation. Instead, […]

23 Jan 2025

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