Explore with categories

7 min

How-to
Cyber Monday Marketing: How to drive engagement, sales and loyalty

Looking back to Cyber Monday 2021 Statistics show that US retailers raked in $62 billion in just online sales during Cyber Week 2021.  Consumers spent $10.7 billion on Cyber Monday alone, down by 1.4% compared to 2020. However, it was also found that the AOV (Average Order Value) increased by 13.9% on Cyber Monday, indicating […]

9 Aug 2022

8 min

Special Days
Proven Black Friday Strategies to Maximize Profitability

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) […]

10 Aug 2022

12 min

Products
Loved by marketers, loved by analysts: Insider tops G2 Summer ‘22 reports as the #1 Leader

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

23 Jun 2022

12 min

Products
What is a Customer Data Platform?

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

18 May 2020

30 min

How-to
Website Personalization Strategy: Best Practices & Examples

Web personalization lets businesses tailor their interactions with every customer persona. As a result, it makes your website feel and look unique to anyone. In particular, it lets you serve different people with different needs.  The benefits? Increased sales, more engagement, and deeper loyalty. In other words, if a customer sees what they’re looking for, […]

4 Mar 2023

10 min

How-to
Cross-Channel Marketing 101: Everything You Need to Know

Before we dive into the details of cross-channel digital marketing, let’s find out why multichannel marketing is no longer effective. Why Multichannel Marketing Is No Longer Enough Multichannel marketing means using a variety of marketing channels to connect and engage with customers. However, these channels work independently from each other, which means they don’t provide […]

9 Feb 2023

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Sign up now

8 min

How-to
How to choose the best Customer Data Platform

If you are looking to improve your tech stack to know your customers better, have unified and progressive user profiles, and deliver better customer experiences..

9 Jul 2022

12 min

How-to
Cosmetics marketing strategy and its post-pandemic evolution

How Home & Furniture brands can strengthen their online presence now and build brand loyalty to get their brand ready for the post-Corona era. Read on.

27 Apr 2020

9 min

Products
6 strategies to increase revenue with cross-channel product recommendations

Personalized product recommendations for the win Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. With customers active on multiple channels across devices, it is now essential for marketers to analyze which channels to use to engage them, and to understand when the time […]

30 May 2022

13 min

Products
Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

The state of cross-channel or multichannel marketing Customers are like bullfrogs — they jump from one surface to another in order to find what they are looking for.  Think back to the last time you tried to find a dress. You probably filtered selections on a brand website, scrolled through an Instagram store and jumped […]

16 Feb 2022

3 min

News & Events
Unicorn Status Unlocked: Here’s the Story Behind It

When I started the company with my five co-founders in 2012, we had bold ambitions and knew our journey wouldn’t be smooth. For Serhat Soyuerel (Chief Revenue Officer) and I, this was our second startup journey, and despite going into it with knowledge and experience, we knew there wasn’t a cookie-cutter formula to success. Sure, […]

7 Mar 2022

9 min

Products
5 best Customer Data Platform companies on G2

However, understanding the importance of customer data is just one piece of the puzzle. Success also depends on having a well-designed execution plan, talent, and, having the right technology in place. “The right technology” here,  means implementing a customer data platform that effectively  collects, unifies, and manages customer data across channels.  In this post, we’ll […]

16 Feb 2022

12...1314151617...3839

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Be unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

Get a demo