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Switch from Braze to Insider

Join 1,500+ brands who already made the switch to Insider. Why settle for Braze when you can have the best? We’ve made switching a no-brainer now that migration is even easier.
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Trusted by marketing teams at 1,500+ leading brands

Go ahead, compare.

Insider vs Braze

Braze might be a solid mobile messaging solution, but it locks you into complexity, multiple integrations, and reliance on external vendors. Insider provides superior support, transparent pricing, and a frictionless setup. See how Insider compares to Braze.

Meets Requirements

86%
95%

Ease of Use

85%
95%

Ease of Setup

76%
91%

Ease of Admin

86%
92%

Quality of Support

85%
96%

Has the product been a good partner in doing business?

91%
95%

Product Direction (% positive)

94%
98%

Source: G2 Comparison of Insider vs Braze Marketing Cloud as of October 2024

Features

Integration and setup

Omnichannel and personalization

Predictive analytics

Customer support

Complex virtualization process requiring heavy technical expertise. Fragmented data and slower campaign launches.

Wide range of channel support but requires multiple integrations and external vendors. 

Minimal predictive segmentation capabilities, often require manual intervention to extract actionable insights.

US/EU focused only support that isolates global customers. Long wait times.  

Plug-and-play integration and intuitive setup. Real-time progress tracking helps launch campaigns fast 

12+ native channels, including Web, App, Email, SMS, WhatsApp, Webs Push, and more. 

AI-driven, real-time insights automatically identify high-value audiences, churn risks, and purchases for campaign optimization 

Local expert teams for proactive guidance.  Immediate response. No long wait times.

Go ahead, compare.

Insider vs Braze

Braze might be a solid mobile messaging solution, but it locks you into complexity, multiple integrations, and reliance on external vendors. Insider provides superior support, transparent pricing, and a frictionless setup. See how Insider compares to Braze.

User Reviews

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Meets Requirements

Insider

95%

Braze

86%

Source: G2 Comparison of Insider vs Adobe as of February 2025

Ease of Use

Insider

95%

Braze

85%

Source: G2 Comparison of Insider vs Adobe as of February 2025

Ease of Setup

Insider

91%

Braze

76%

Source: G2 Comparison of Insider vs Braze as of February 2025

Ease of Admin

Insider

92%

Braze

86%

Source: G2 Comparison of Insider vs Adobe as of February 2025

Quality of Support

Insider

96%

Braze

85%

Source: G2 Comparison of Insider vs Adobe as of February 2025

Has the product been a good partner in doing business?

Insider

95%

Braze

91%

Source: G2 Comparison of Insider vs Adobe as of February 2025

Product Direction (% positive)

Insider

98%

Braze

94%

Source: G2 Comparison of Insider vs Adobe as of February 2025

Features

Integration and setup

Insider

Plug-and-play integration and intuitive setup. Real-time progress tracking helps launch campaigns fast 

Braze

Complex virtualization process requiring heavy technical expertise. Fragmented data and slower campaign launches.

Omnichannel and personalization

Insider

12+ native channels, including Web, App, Email, SMS, WhatsApp, Webs Push, and more. 

Braze

Wide range of channel support but requires multiple integrations and external vendors. 

Predictive analytics

Insider

AI-driven, real-time insights automatically identify high-value audiences, churn risks, and purchases for campaign optimization 

Braze

Minimal predictive segmentation capabilities, often require manual intervention to extract actionable insights.

Customer support

Insider

Local expert teams for proactive guidance.  Immediate response. No long wait times.

Braze

US/EU focused only support that isolates global customers. Long wait times.  

Feeling let down by Braze? You’re not alone.

Here are the warning signs that you’re in a toxic tech relationship. When loyalty becomes a liability,  it’s time to switch:

Hidden fees and high cost of ownership

Endless subscription costs, overpriced storage, and hidden fees make ROI impossible to justify.

Complexity that kills speed

Clunky interface, fragmented solutions, and technical debt that slow your entire team down.

Support leaves you stranded

Slow responses, poor communication, and a support team that's never there when you need them.

Outdated Technology

Lack of native support for channels like WhatsApp leaves you dependent on IT and third-party integrations that disrupt customer journeys.

Why choose Insider?

Bring data, personalization, and omnichannel experiences together with Insider. Insider is not just another MarTech provider – we’re a growth partner. Our platform makes marketing teams feel unstoppable. Here’s why the world’s best brands choose Insider – and why you should too.

Unmatched channel breadth

Be where your customers are

Orchestrate customer journeys across 12+ channels to create engaging experiences across every touchpoint. You won’t find this level of native channel support with any other vendor.

“A great [platform] allowing omnichannel customer journeys. By using Insider for all our channels, we now have unified profiles for our customers, and we have a detailed view of them, their preferences, behavior, and more. We have been able to improve our communication, content, and service.

Product Owner

Domino’s

“Insider delivers extraordinary revenue. The best part is that it takes us only a matter of minutes to set up a campaign and get it going. All [our] campaigns have given phenomenal results.”

Online Manager

Estee Lauder

Fastest time to value

See results 3x faster

Insider offers 3X faster time to value compared to Adobe. Enterprise brands seeing ROI in under six months thanks to our Adobe to Insider Migration Blueprint.

Unbeatable support

Award-winning customer service

Benefit from global expertise and local know-how. Our local customer success and account management teams are reachable by telephone or email. That’s why we’re rated 100/100 for user satisfaction on G2.

“There are two reasons why we have worked with Insider for three years already and continue to do so – firstly, the team that supports us is incredibly trustworthy. Secondly, their technology has never failed us and has consistently delivers results that surpass our expectations. With the growth we’ve achieved over the years, we know we are looking at a continued partnership with Insider, for a long time to come.”

Marketing Manager

Levi’s

“Improved ROI with Insider. Our experience has been flawless so far. Even the integration was seamless.”

Marketing Team Lead

Adidas

Seamless Integrations

Build your ideal ecosystem with 100+ integrations

Connect, centralize, and grow with the tools you already know and love. Integrate solutions across 20+ categories (from Analytics, Ads, Social Media and more) to get up and running faster than ever.

Don’t let migration frustration hold you back

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Platform Tour

Loved by brands, recognized by analysts ❤️

    • Insider tops G2's Winter’25 reports as a Leader across 10 categories

    G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.

    Read the full report
    G2 Image

    Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

    Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

    Read the full report
    gartner homepage

    Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

    Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

    Read the full report
    Forrester Image

    Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

    Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

    Access the report
    IDC Image

    ‘’Improved ROI with Insider Our experience has been flawless so far. Even the integration was seamless.’’

    Marketing Team Lead at Adidas

    ‘’Improved ROI with Insider Our experience has been flawless so far. Even the integration was seamless.’’

    Digital Marketing Director at Domino’s

    ‘’Insider brings together global knowledge and local expertise and combines them effortlessly.’’

    Digital Marketing Lead at Lexus

    ‘’We achieved 15X ROI. Their easy-to-use editor allows us to quickly edit templates and create the content we want’’

    Ecommerce Manager at Beirsdorf

    ‘’Insider’s platform has surprised us with how good it has been. Easy to set up and launch quickly!’’

    Head of Online at Samsung

    Migrate in 4 steps!

    We understand, changing your tech is a big decision. The Insider Switch program helps make the move from Adobe to Insider seamless with minimal effort and zero downtime. Migrate in 4 steps.

    12x ROI delivered
    within 2 years

    2 months pay-back

    4,000+ hours saved

    4-6 weeks
    to go-live

    Step 1

    Evaluation

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 2

    Inventory

    We’ll help you audit every event, attribute, and custom attribute, mapping them to new values while also cleaning and de-duplicating the data. Then we’ll help you refine workflows and processes into Insider’s intuitive setup. Test with sample data to identify and resolve any issues upfront, preventing major problems before full migration.

    Step 3

    Workshop

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 4

    Migrate

    Complete your migration with Insider’s dedicated technical team. Our technical team will provide one-on-one support throughout the process. With our automatic migrator wizards, we’ll set up your workspace, migrate assets and campaigns, transfer data feeds and finalize integrations, activate channels, and define your data and event model transformation with zero downtime. 

    Migrate in 4 steps!

    We understand, changing your tech is a big decision. The Insider Switch program helps make the move from Adobe to Insider seamless with minimal effort and zero downtime. Migrate in 4 steps.

    4-6 weeks to go-live

    2 months pay-back

    4,000+ hours saved

    12x ROI within 2 years

    Step 1

    Evaluation

    Your dedicated migration team maps your goals,  audits your current setup, and creates your custom transition plan. No guesswork, only clear direction.

    Step 2

    Inventory

    We analyze your existing data, workflows, and campaigns. Everything valuable comes with you, while outdated processes get an upgrade.

    Step 3

    Workshop

    Work directly with Insider specialists to design your ideal setup. Test real campaigns, refine workflows, and prepare for launch – all at no extra cost.

    Step 4

    Migrate

    Our migration experts handle the technical heavy lifting.  From data transfer to integration setup, everything happens with zero downtime.

    Don’t let migration hold you back

    At Insider, we are on a mission to help more brands switch from clunky cloud players or limited point solutions while removing implementation and migration barriers.

    Minimal effort, zero downtime, and the quickest time to value (guaranteed). Yes, we’re serious. This is migration – as it should be.

    With our dedicated migration support and industry-leading platform, you’re in the best hands.

    Get started with Insider

    At Insider, we are on a mission to help more brands switch from clunky cloud players or limited point solutions while removing implementation and migration barriers.

    Minimal effort, zero downtime, and the quickest time to value (guaranteed). Yes, we’re serious. This is migration – as it should be.

    With our dedicated migration support and industry-leading platform, you’re in the best hands.

    Frequently asked questions

    High pricing tiers, complex implementation process, limited personalization capabilities, and restricted access to historical data. The platform also requires technical expertise for advanced features.

    Major competitors include Insider, CleverTap, Salesforce Marketing Cloud, MoEngage, and Iterable in the mobile-first customer engagement space.

    Braze is a customer engagement platform focusing on mobile-first marketing automation, push notifications, and basic cross-channel messaging capabilities.

    Braze is a customer engagement platform focusing on mobile-first marketing automation, push notifications, and basic cross-channel messaging capabilities.

    Website personalization software like Insider delivers relevant content and features based on user data in real time. By adapting content and recommendations, creates engaging experiences that increase conversion likelihood. Automation ensures consistent messaging across channels. You also get valuable analytics for continuous optimization, enhancing engagement and loyalty. You won’t find this level of support with any other vendor.

    While both offer marketing automation, they serve different needs. Braze focuses on mobile engagement and push notifications, while HubSpot specializes in inbound marketing and CRM functionality.

    Switching to Insider is seamless with our Migration Mission program:

    Get a personalized assessment of your current setup

    1. Get a personalized assessment of your current setup
    2. Receive a custom transition plan
    3. Work with dedicated migration experts
    4. Launch with zero downtime and immediate ROI

    Get in touch with our migration team to help you get more information,

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