One Place. One Platform. Endless E-commerce Lessons.

Forget best practices. This is about worst-case scenarios that turned into game-changing insights. Join our brutally honest panel as we unpack real failures—from CRO disasters to campaign flops—and how they helped us build smarter, stronger strategies.

This isn’t your typical “best practice” session. Instead of polished success stories, our panellists will share real failures, wrong assumptions, and tests that spectacularly backfired. From conversion rate optimisation experiments that tanked performance to marketing campaigns that missed the mark entirely, we’ll explore why these “failures” often teach us more than our wins.