The CMO Circle

MAR 31, 2026 | 9.30 AM - 2 PM | Meta HQ, Kuala Lumpur

Customer behaviour is evolving. Traditional touchpoints are fragmenting.

Join senior marketing leaders in Malaysia for an insight-led session exploring how new data signals, across web, app, and beyond, are reshaping growth strategies in 2026.

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hours
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Join the CMO Circle. Seats are limited

In association with

Insider One is trusted by marketing teams at 2,000+ customers from high-growth start-ups to enterprise players

Meet the Speakers

Mohd Adam Wee
Strategic Advisor

Mohd Adam Wee has led marketing at the highest levels of Malaysian finance and business: GCMO at Maybank and CIMB, CMO at Manulife and UEM Sunrise. Decades of transformation, inside some of the country's most regulated and complex institutions. Few people in this market have seen more.

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Jason Yim
Client Solutions Manager

Jason Yim leads business messaging partnerships at Meta, helping enterprises across Asia unlock new opportunities through WhatsApp and conversational engagement. He works closely with brands to design scalable messaging strategies that enhance customer experiences, drive meaningful interactions, and support business growth in an increasingly AI-powered digital landscape.

View Profile
Mohd Adam Wee
Strategic Advisor

Mohd Adam Wee has led marketing at the highest levels of Malaysian finance and business: GCMO at Maybank and CIMB, CMO at Manulife and UEM Sunrise. Decades of transformation, inside some of the country's most regulated and complex institutions. Few people in this market have seen more.

Jason Yim
Client Solutions Manager

Jason Yim leads business messaging partnerships at Meta, helping enterprises across Asia unlock new opportunities through WhatsApp and conversational engagement. He works closely with brands to design scalable messaging strategies that enhance customer experiences, drive meaningful interactions, and support business growth in an increasingly AI-powered digital landscape.

Agenda

09:30 AM

Arrival & Registration

Guests arrive and settle in over coffee. Informal conversations begin as attendees connect with fellow marketing leaders.

10:00 AM

Official Opening & Welcome

Setting the context for the session and exploring how AI is reshaping the way brands engage customers through conversations, data, and messaging.

10:10 AM

Meta Keynote

A strategic perspective on how customer engagement is evolving in the age of AI, and the role conversational platforms play in enabling more intelligent, scalable interactions.

10:25 AM

CMO Circle: Inside the CMO Seat

An open and candid conversation with marketing leaders about the realities of leading modern marketing organisations. From strategic priorities and internal alignment to career lessons and leadership philosophy, this panel explores what it truly means to sit in the CMO seat today.

11:00 AM

Moderated Roundtable Discussions

An interactive session across curated tables exploring key questions around AI, messaging, and modern customer engagement.

Guided discussions will cover:

• Identifying meaningful customer signals
• Moving beyond static segmentation
• Designing more intelligent conversations
• Preparing organisations for AI-enabled engagement

Each table will surface insights to share with the wider group.

12:10 PM

Table Share-Back & Synthesis

A collaborative synthesis where table representatives share key takeaways and emerging themes from their discussions.

12:35 PM

Networking Lunch

Continue the conversation over lunch. A relaxed opportunity to exchange ideas, deepen connections, and explore shared challenges with peers.

1:35 PM

Closing Reflections

A short wrap-up highlighting key insights from the session and what leaders should be thinking about next as AI continues to reshape customer engagement.

1:40 PM Onwards

Post-Event Networking

Guests are welcome to stay for continued conversations and informal networking.

Who Should Attend?

  • You Shape Growth Direction
    You’re responsible for setting priorities and guiding growth conversations, and want clearer perspective on what deserves focus as messaging and customer engagement continue to evolve.

  • You Bridge Strategy and Execution
    You sit between vision and delivery, and value discussions that move beyond theory into practical considerations you can take back to your team.
  • You’re Thinking Ahead to 2026
    You’re reviewing or refining your 2026 roadmap and want to sense-check assumptions, opportunities, and risks before committing internally.
  • You Value Thoughtful Peer Exchange
    You want to engage with other senior leaders facing similar challenges, in a focused environment designed for meaningful conversation, not surface-level networking.

Our Past Growth Hacks Series

What Attendees Say

“Had a fantastic afternoon of inspiration, reflection and discussion with Malaysia's vibrant #digitalmarketing community!”

Rakesh Mani

Partner at PwC Malaysia

“Just wrapped up an insightful growth hack session by Insider, exploring RFP intricacies, customer data security, AI content ethics, and the balance between cost-effectiveness and ROI.”

Candy Cao

Marketing Director at Gain City

“It was a privilege to speak at Insider’s Growth Hacks Series: Walking the Talk event. I thoroughly enjoyed the engaging discussions with industry leaders, and it’s always inspiring to connect with others who are equally passionate about advancing customer engagement.”

Ranise Teo

Specialist, Vendor Comms & CRM at foodpanda

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