SUCCESS STORY

The Vitamin Shoppe Switches to Insider One After Evaluating 8 Platforms and Achieves 17X ROI in Under 8 Months

The Vitamin Shoppe Switches to Insider One After Evaluating 8 Platforms and Achieves 17X ROI in Under 8 Months

17X

Revenue-to-cost return

13%

CVR uplift

8%

AOV uplift
Challenge

Challenge

The Vitamin Shoppe wanted its digital experience to reflect the expertise customers receive in stores. Email, SMS, and app interactions needed to be more connected, in order to use customer behavior to deliver more relevant content through the right channel at the right time.

Result

Result

After evaluating 8 platforms over 9 months, The Vitamin Shoppe chose Insider One for its API-first architecture, embedded CDP, journey orchestration, digital channel breadth, and phased migration model. The team connected customer data, personalization, recommendations, and activation in one platform.

Solution

Solution

From January through August 2026, Insider One-powered experiences delivered a 17X revenue-to-cost return, a 13% CVR uplift, and an 8% AOV uplift. The Vitamin Shoppe also reduced technology overlap, brought more execution in-house, and significantly improved total cost of ownership.

About the Customer

The Vitamin Shoppe helps customers navigate highly personal health and wellness goals across 640 stores, its website, and mobile app. The brand aims to make every interaction informed, relevant, and personalized while extending the product knowledge and guidance customers receive in stores into its digital experience.
INDUSTRY
Retail - Others
SOLUTIONS
Architect
CDP
Smart Recommender
Web Templates
CHANNELS
App Personalization
Email
Web Personalization
Web Push

SUCCESS STORY #1

A 9-Month, 8-Platform Evaluation Built the Foundation for Connected Customer Engagement

The Challenge

The Vitamin Shoppe wanted to replace its existing customer engagement setup without rebuilding its entire technology stack. Digital Product, IT, and Marketing needed a platform that could work with existing systems, support phased migration, and connect customer data directly to engagement.

The Solution

After evaluating 8 platforms through demonstrations, technical reviews, customer references, and a weighted scorecard, The Vitamin Shoppe selected Insider One. Its API-first architecture, embedded CDP, journey orchestration, app SDK, and broad digital channel coverage supported a phased transition while preserving systems that were already working.

The Result

Insider One gave The Vitamin Shoppe a more connected operating model and a clear migration path. The team reduced overlap across technology and support, moved more execution in-house, and significantly improved total cost of ownership while transitioning without disrupting active campaigns or the customer experience.

8 platforms

Evaluated

9 months

Platform evaluation

SUCCESS STORY #2

Launching Key Personalization Use Cases Within a Day

The Challenge

The Vitamin Shoppe needed to create value quickly during onboarding while also handling urgent migration needs. Five triggered email campaigns had to move after a previous provider contract ended, while the team was also setting up web, app, recommendation, and journey capabilities.

The Solution

Insider One supported web templates, web push, app integration, Smart Recommender, and triggered email onboarding through a structured plan covering data, integrations, testing, training, and launch. Smart Recommender and onsite templates could be created and launched within a day, while a custom Low in Stock journey was built for the brand.

The Result

The team moved from ideas to live customer experiences quickly. Insider One also supported the urgent migration of 5 triggered email campaigns and helped develop around 20 customer engagement ideas. The Low in Stock journey created for The Vitamin Shoppe was later developed into a template available to other Insider One customers.

Within 1 day

To create and launch key use cases

5

Triggered email campaigns migrated urgently

Around 20

Customer engagement ideas developed

SUCCESS STORY #3

17X Revenue-to-Cost Return from More Connected Customer Experiences

The Challenge

The Vitamin Shoppe wanted connected customer data and engagement to translate into measurable growth, not just a simpler technology setup. The goal was to make customer experiences more relevant while increasing the return from its overall customer engagement investment.

The Solution

Using Insider One, the team connected signals from stores, loyalty, website, and app with web templates, Smart Recommender, and Architect journeys. Marketers gained more ownership of audience building, personalization, testing, and optimization with less day-to-day reliance on IT.

The Result

From January through August 2026, Insider One-powered experiences delivered a 17X revenue-to-cost return. CVR increased by 13%, while AOV grew by 8%. Combined with efficiency gains from simplifying the setup, these results increased the return on The Vitamin Shoppe's customer engagement investment.

17X

Revenue-to-cost return

13%

CVR uplift

8%

AOV uplift

Connect Customer Data and Engagement in One Platform

Connect Customer Data and Engagement in One Platform Connect Customer Data and Engagement in One Platform

Connect Customer Data and Engagement in One Platform

Bring customer data, personalization, recommendations, and journey orchestration together so teams can activate relevant experiences faster, with more control and less operational complexity.

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