SUCCESS STORY

How airBaltic achieved a 5.8% increase in CVR with Insider's AI-powered user segmentation

How airBaltic achieved a 5.8% increase in CVR with Insider's AI-powered user segmentation

5.8%

Increase in CVR
Challenge

Challenge

AirBaltic needed to adapt its digital channels to changing customer preferences, delivering unique, engaging experiences across the lifecycle while improving key website KPIs like conversion and session duration.

Solution

Solution

AirBaltic used Insider’s AI-powered segmentation and A/B testing to personalize and optimize its homepage for different audience segments and identify the best-performing experience.

Result

Result

AirBaltic streamlined implementation with minimal IT effort and began delivering tailored website experiences that support improved engagement and core KPIs.

ABOUT THE CUSTOMER

airBaltic is a regional airline serving 60 destinations from its home base in Riga, Latvia, since 1995. With over 1,500 employees, the airline offers convenient connections via Riga to its network spanning Europe, Scandinavia, CIS, and the Middle East. airBaltic was the first airline in the world to introduce the brand new Airbus A220-300 aircraft. Taking the best practices both from traditional network airlines and ultra-low-cost carriers, airBaltic offers passengers economy as well as full business class services. Its main priorities are safety, punctuality, and service.

INDUSTRY
Travel
SOLUTIONS
A/B Testing
CHANNELS
Onsite

SUCCESS STORY #1

Increasing conversion rate by 5.8% with AI-powered user segmentation

The Challenge

As user needs and preferences change, airBaltic wanted to ensure its supporting digital channels would deliver a unique brand experience that consistently engaged users at each lifecycle stage. This would also be essential for its secondary goal of improving its main KPIs, such as conversion rate and average session duration on its website. Our journey with Insider has been very smooth and successful. The integration was super quick, and we really didn't have to worry about overburdening our IT team. Insider's AI-powered unified platform has enabled us to deliver a tailored experience for every customer who visits our website.” Head of Digital Marketing and Loyalty

The Solution

airBaltic harnessed the power of Insider's AI-powered user segmentation to personalize its home page for different audience segments. This allowed it to test different versions of its website homepage to see which user experience performed the best. Keeping the core KPIs in focus, the team then used Insider's A/B testing on their homepage for a week with three different variations, including the original version

Our journey with Insider has been very smooth and successful. The integration was super quick, and we really didn't have to worry about overburdening our IT team. Insider's AI-powered unified platform has enabled us to deliver a tailored experience for every customer who visits our website.

Head of Digital Marketing and Loyalty
Airbaltic

5.8%

Increase in CVR

Looking ahead

Looking ahead Looking ahead

Looking ahead

In the near future, airBaltic looks forward to exploring Insider's Web Push notifications. With Web Push , it wishes to build contextual and personalized messages for different campaigns such as price alerts, booking confirmations, flight updates, and more.

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49x ROI in eight weeks
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49x ROI in eight weeks

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