SUCCESS STORY

How MAC Cosmetics Turkey achieved 45% QoQ email revenue growth and 8.89% purchase CVR uplift with Insider One

How MAC Cosmetics Turkey achieved 45% QoQ email revenue growth and 8.89% purchase CVR uplift with Insider One

8.89%

Uplift in purchase CVR from onsite experiments

45%

QoQ growth in email-attributed revenue

99%+

Email delivery rate maintained while scaling
Challenge

Challenge

MAC Cosmetics Turkey needed to launch conversion-focused onsite experiences faster, make promotions more interactive, and scale email marketing into a meaningful revenue channel without increasing design or operational dependency.

Solution

Solution

Insider One enabled MAC Cosmetics Turkey to build and test onsite experiences using Web Templates and Design Agent, add gamified promotions, and scale high-volume email campaigns with strong deliverability via a single platform.

Result

Result

Onsite experiments delivered up to 8.89% purchase CVR uplift and 33.85% CTR. Email send volume grew 36% QoQ, email-attributed revenue grew 45% QoQ, and delivery rates remained above 99% throughout.

ABOUT THE CUSTOMER

MAC Cosmetics is a globally recognized prestige beauty brand known for professional-quality cosmetics and inclusive shade ranges. MAC Cosmetics Turkey operates at maccosmetics.com.tr, serving customers across the country with a full range of makeup, skincare, and beauty products through its direct-to-consumer digital channel.
INDUSTRY
Retail - Beauty & Cosmetics
SOLUTIONS
Architect
CDP
Predictive Segments
Gamification Templates
Web Templates
CHANNELS
Architect
Email
Eureka
Predictive Audience
Smart Recommender
SMS
Web Personalization
Web Push

SUCCESS STORY #1

Design Agent and Web Templates drive up to 8.89% purchase CVR uplift for MAC Cosmetics Turkey

The Challenge

MAC Cosmetics Turkey wanted to move beyond static website experiences and test more effective ways to engage visitors during the shopping journey. The team needed to launch onsite campaign concepts faster while reducing the time and design dependency required to create, test, and iterate on new experiences.

The Solution

Using Insider One's Web Templates together with Design Agent, MAC Cosmetics Turkey turned campaign ideas into live onsite experiences through prompts, without relying on a separate design process. The team launched targeted experiments quickly, compared performance against control groups, and continuously optimized how campaigns were presented to shoppers.

The Result

Design Agent-powered onsite experiments delivered measurable purchase CVR uplift. One campaign achieved an 8.89% uplift in purchase CVR. A second campaign delivered a 2.46% uplift alongside a 33.85% CTR from 53,695 impressions, confirming that MAC Cosmetics could rapidly create engaging onsite experiences while supporting conversion goals.

8.89%

Uplift in purchase CVR from top-performing onsite experiment

2.46%

Uplift in purchase CVR from second onsite experiment

33.85%

CTR from 53,695 impressions on second campaign

SUCCESS STORY #2

Gamification Templates make promotions interactive and reward-led for MAC Cosmetics Turkey

The Challenge

MAC Cosmetics Turkey wanted to make promotional experiences more interactive and rewarding instead of relying on traditional banners or static onsite messaging. The goal was to capture shopper attention and connect incentives and gifts with a more engaging purchase journey.

The Solution

MAC Cosmetics Turkey used Insider One's Gamification Templates to introduce an interactive, reward-led onsite experience. The gamified campaign encouraged shoppers to actively engage with the promotion and discover the associated offer before continuing their purchase journey.

The Result

Gamification-led onsite experiences contributed to the positive CVR and engagement results achieved across MAC Cosmetics Turkey's onsite experimentation program, with the brand recording up to 8.89% purchase CVR uplift and up to 33.85% CTR across campaigns powered by Insider One.

8.89%

Uplift in purchase CVR across onsite experiments

33.85%

CTR recorded across gamification-supported campaigns

SUCCESS STORY #3

MAC Cosmetics Turkey scales email marketing to 45% QoQ revenue growth with 99%+ delivery rate

The Challenge

MAC Cosmetics Turkey wanted to scale its email marketing activities while maintaining strong deliverability and turning growing campaign reach into measurable revenue impact. The challenge was to consistently reach a large customer base with relevant communications and use email as a meaningful contributor to online revenue.

The Solution

Using Insider One's Email capabilities, MAC Cosmetics Turkey scaled promotional communications across key commercial moments including product launches, seasonal promotions, discounts, and gamification-led campaigns. The team managed frequent, high-volume campaigns through Insider One while maintaining delivery rates above 99%, activating its customer base at scale across different campaign themes and periods.

The Result

From Q1 to Q2 2026, MAC Cosmetics Turkey achieved 36% growth in email send volume and 45% QoQ growth in email-attributed revenue, all while consistently maintaining a 99%+ delivery rate. These results confirm email as a scalable, high-performing revenue channel for the brand.

45%

QoQ growth in email-attributed revenue

36%

QoQ growth in email send volume

99%+

Delivery rate maintained while scaling

From campaign idea to live experience, faster

From campaign idea to live experience, faster From campaign idea to live experience, faster

From campaign idea to live experience, faster

Insider One gives beauty brands the tools to launch onsite experiments, gamified promotions, and high-volume email campaigns from a single platform, without design bottlenecks or disconnected workflows.
Platform Tour

Discover more

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

Read Case Study
Read Case Study
Read Case Study

Be unstoppable with Insider One

You've seen the results. Now it's your turn. Fill out your details, and one of our growth experts will be in touch.