SUCCESS STORY

Brazil's leading food tech Liv Up boosts CRM revenue share by 259% and WhatsApp CVR by 143% after switching from Braze to Insider One

Brazil's leading food tech Liv Up boosts CRM revenue share by 259% and WhatsApp CVR by 143% after switching from Braze to Insider One

143%

WhatsApp CVR uplift

92%

email CVR growth

304%

first rides via discounts
Challenge

Challenge

Liv Up’s CRM relied on limited journeys, weak personalization, and overdependence on email, resulting in underperforming channels, constrained revenue growth, and low survey engagement.

Solution

Solution

Insider One expanded Liv Up’s automated lifecycle journeys, centralized omnichannel orchestration, and introduced optimized WhatsApp campaigns and web templates to boost personalization, repurchases, and real-time feedback collection.

Result

Result

With Insider One, Liv Up achieved a 50% overall CRM revenue increase, 65% monthly CRM revenue coming from WhatsApp, and a 54% survey response rate via web templates.

ABOUT THE CUSTOMER

Liv Up is a fast-growing healthy food company in Brazil, dedicated to delivering nutritious, chef-prepared meals, snacks, and grocery essentials. Renowned for its commitment to wellness and innovation, Liv Up serves Brazilian consumers nationwide through a seamless digital ordering experience and robust customer relationship programs.

INDUSTRY
Classifieds – Others (Food/Health)
SOLUTIONS
Architect
Smart Recommender
Web Templates
CHANNELS
Architect
WhatsApp
Web Personalization
Email

SUCCESS STORY #1

Scaling CRM revenue and personalization With Insider One

The Challenge

Before Insider One, Liv Up's CRM was restricted to four automated journeys, offered limited personalization, and showed weak channel performance, restricting revenue and relevance for customers.

The Solution

Insider One enabled Liv Up to expand to nine automated journeys covering seven lifecycle stages (activated, loyal, in-cycle, out-of-cycle, churned, reactivated, and re-loyal). Dynamic personalization with tailored content, timing, and recommendations lifted engagement. Smart Recommender and send time optimization improved product relevance, while centralized channel management and cluster-based display rules drove precise targeting. Autonomy and integration empowered the CRM team to accelerate scalable, high-impact campaigns.

Switching from Braze to Insider One fundamentally transformed our CRM at Liv Up. Insider One's unified platform drove a remarkable 143% WhatsApp CVR uplift and helped automation's CRM contribution soar to 24%, alongside a 54% survey response rate on web. We gained autonomy, accelerated results, deep personalization, and much higher ROI. It's game-changing to have every channel under one roof. Insider One is our growth engine.

Paola Dauscha, Innovation and Customer Retention Manager
Livup

259%

automation contribution to CRM revenue

77%

WhatsApp revenue growth

50%

overall CRM revenue increase

SUCCESS STORY #2

WhatsApp drives higher conversion and value than email

The Challenge

Liv Up was too dependent on email for revenue and struggled to scale WhatsApp for repurchase campaigns, limiting CRM impact and resulting in suboptimal channel performance.

The Solution

Insider One's Architect orchestrated WhatsApp within the CRM, with smarter audience qualification and optimized frequency. WhatsApp automations became central to driving repurchases, enabling deeper impact through more relevant, frequent touchpoints and higher conversion.

31.2%

WhatsApp CVR

65%

monthly CRM revenue coming from WhatsApp

SUCCESS STORY #3

Web Survey Templates transform response rate

The Challenge

Liv Up sought to dramatically improve response rates on customer surveys, previously limited to minimal engagement via email despite high send volumes.

The Solution

Quick surveys delivered via Insider One Web Templates on checkout screens increased user engagement at critical touchpoints, making it easy to collect feedback where customers are most responsive, resulting in faster, richer data gathering.

54%

survey response rate via web templates

3,300+

responses from 6,000 impressions

4%

payment links sent in one quarter

Looking ahead

Looking ahead Looking ahead

Looking ahead

Liv Up plans to extend personalization and real-time engagement into new channels, amplifying loyalty, conversion, and lifetime value, unlocking even deeper journey orchestration with Insider One.

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