Success Story

Leading digital wallet LinkAja boosts transactions by 146% and conversions by 93% in six months

App Personalization
Predictive Audience
A/B Testing

146%

transaction amount uplift

93%

CR uplift

7.8%

uplift in KYC submissions

Industry

Financial Services

Themes

A/B Testing & Optimization
Advanced Segmentation
Cross-Channel Journeys
Efficiency Gains
Migration
Unified Customer Database

Channels

App Personalization
App Push
SMS
Web Personalization
WhatsApp

Tools

Architect
CDP
Predictive Segments
Web Templates

“Insider One has transformed the way we engage our users. With unified data and advanced personalization, we’ve seen a dramatic increase in conversion rates and transaction value—metrics that are critical to our business growth in the financial services sector.”

Sari Saraswati,
AVP Brand & Marketing Channel

Executive summary

LinkAja, a leading Indonesian financial services platform, partnered with Insider One to overcome challenges in data fragmentation and campaign personalization. By leveraging Insider One’s Customer Data Platform, Predictive Audience, and A/B Testing tools, LinkAja unified its customer data, streamlined marketing processes, and delivered highly targeted campaigns. In just six months, LinkAja achieved a 146% uplift in transaction amount, a 93% conversion rate, and a 7.8% increase in KYC submissions, driving substantial business growth.

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About LinkAja

LinkAja is a digital financial services platform based in Indonesia, originally launched as Telkomsel’s digital wallet. As part of PT Fintek Karya Nusantara, LinkAja provides seamless payment, transfer, and financial solutions to millions of users nationwide.

Why Insider One?

LinkAja chose Insider One for its ability to unify fragmented customer data and deliver personalized marketing at scale. After experiencing high costs and limited support with their previous provider, Braze, LinkAja needed a partner that could offer both advanced technology and responsive service. Insider One’s proven track record with Telkomsel, combined with its robust Customer Data Platform and automation capabilities, provided the confidence LinkAja needed to switch. The result: faster, more efficient campaign execution and a significant boost in user engagement and revenue.

success story #1

Unifying data and accelerating user engagement

The challenge

LinkAja faced significant hurdles in leveraging its customer data for effective marketing. Data was fragmented across multiple systems, requiring extensive manual effort to unify and analyze. This fragmentation made it difficult to obtain a comprehensive view of users, hampering the ability to deliver personalized, targeted campaigns and slowing down key initiatives like KYC (Know Your Customer) submissions.

The solution

By implementing Insider One’s Customer Data Platform (CDP) and Predictive Audience tools, LinkAja unified customer data from various sources into a single, actionable view. This eliminated manual processes and enabled real-time segmentation. With a holistic understanding of each user, LinkAja could launch highly targeted, personalized marketing campaigns that resonated with their audience and drove engagement at scale.

The results

146%

transaction amount uplift

7.8%

uplift in KYC submissions

6x

higher likelihood to engage

success story #2

Optimizing campaign performance with A/B Testing

The challenge

Before Insider One, LinkAja struggled to optimize campaigns due to limited A/B testing and automation tools. Manual processes made it difficult to test creative assets, personalize messaging, and accurately measure results. This slowed campaign improvements and limited their ability to boost open rates, conversions, and transaction value, ultimately impacting marketing effectiveness and business growth.

The solution

Insider One empowered LinkAja to run robust A/B tests, quickly identifying the most effective creative and messaging for its audience. This data-driven approach enabled continuous optimization of campaigns.

The results

52%

open rate increase

93%

CR uplift

146%

transaction amount uplift

Summary

Insider One’s advanced personalization and data unification tools enabled LinkAja to drive measurable improvements across key business metrics. By streamlining campaign execution and delivering relevant, timely messaging, LinkAja achieved remarkable growth in user engagement, conversion, and transaction value.

Looking ahead

LinkAja is exploring opportunities to further enhance customer engagement by potentially expanding into WhatsApp messaging with Insider One. By evaluating new channels, the brand aims to deliver even more personalized and timely communications as part of its future growth strategy.

Favorite feature

Predictive Audience

LinkAja’s favorite feature is Predictive Audience, which allows the brand to identify and target high-value user segments with precision, maximizing the impact of every campaign and driving sustainable growth.

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