SUCCESS STORY

Kärcher Generated 2.5X More Incremental Net Revenue and Increased Their Operational Efficiency by 88% with Insider One’s Agent One™

Kärcher Generated 2.5X More Incremental Net Revenue and Increased Their Operational Efficiency by 88% with Insider One’s Agent One™

2.5X

More revenue vs. manual journeys

88%

Less effort to build customer journeys

47%

Higher search-driven conversion
Challenge

Challenge

Kärcher’s customers needed help comparing cleaning machines, features, surfaces, and accessories. Kärcher needed a way to turn business goals into personalized customer engagement without manually defining and managing complex journey rules across audiences, content, channels, timing, and offers.

Solution

Solution

Kärcher has used Eureka, Web Personalization, Smart Recommender, and Architect, for three years. They recently started using Agent One™, Insider One’s self-improving multi-agent intelligence system, to run customer engagement autonomously.

Result

Result

Agent One™ optimized journeys to generate 2.5X more incremental net revenue than the equivalent manually configured journeys, with 88% less effort to build, test, and refine them. Personalized onsite experiences influence 35% of Kärcher’s ecommerce revenue.

About the Customer

Founded in Germany in 1935, Kärcher provides cleaning technology for customers purchasing directly or through retail partners. Its Home & Garden business helps customers choose machines, features, and accessories for different cleaning tasks. Kärcher has partnered with Insider One for 3 years.
INDUSTRY
Consumer Goods – Home & Garden Equipment
SOLUTIONS
Agent One™
Eureka
Smart Recommender
Architect
Web Personalization
CHANNELS
Web

SUCCESS STORY #1

2.5X More Incremental Net Revenue and 88% Less Journey Effort with Agent One™

The Challenge

Kärcher needed to personalize customer engagement at scale without relying on complex, manually configured journeys. With varying customer needs and behaviors, the brand needed a system that could autonomously plan, execute, and continuously optimize engagement decisions while keeping its team focused on strategic goals.

The Solution

Agent One™ Teams works on behalf of the Kärcher team to plan and improve engagement within the brand standards and guardrails. Meanwhile, Agent One™ Audiences communicates with customers directly via Shopping and Support Agents. From those conversations the system infers intent and learns what customers need.

“With Agent One™ Teams, we define the outcome, strategy, and guardrails. The system then plans, coordinates, and improves the engagement needed to pursue that outcome, expanding our decision-making and execution capacity beyond what our team could achieve manually and enabling us to deliver more impactful customer engagement at scale.”
Pelin Gülbay Özdemir
Marketing Director, Kärcher Home & Garden

The Result

Compared with equivalent manually configured journeys, Agent One™ generated 2.5X more incremental net revenue. By learning from every outcome and improving decisions as it operates, it cut journey effort by 88%, giving Kärcher greater optimization capacity with the same team.

2.5X

More incremental net revenue

88%

Less effort to build, test, and refine journeys

SUCCESS STORY #2

47% Higher Search-Driven Conversion with Eureka, Web Personalization, and Smart Recommender

The Challenge

Customers often knew what they wanted to clean but not which product best suited their needs. Kärcher needed to make discovery relevant for each customer’s cleaning task to help them choose the most suitable products and compatible accessories.

The Solution

Insider One’s Eureka delivers fast, AI-powered onsite search with personalized product results, intelligent autocomplete, and advanced filtering to help customers discover the most relevant cleaning equipment and accessories. Web Personalization adapts the onsite experience to customer interests, while Smart Recommender introduces suitable products and compatible accessories to increase AOV.

The Result

Personalized discovery experiences delivered 47% higher search-driven conversion and increased revenue per personalized visitor by 21%.

47%

Higher search-driven conversion

21%

Increase in revenue per personalized visitor

SUCCESS STORY #3

31% Reduced Cart Abandonment with Architect

The Challenge

Before purchasing, Kärcher’s customers may need to confirm surface suitability, compare models or accessories, or decide whether to buy online or visit a retail partner. The brand needed to address the uncertainty behind a paused purchase decision.

The Solution

Insider One’s Architect connects onsite behavior with email and messaging to increase purchase confidence and assistance, while off-site. Customers receive relevant guidance, compatibility reassurance, delivery details, or details of nearby stockists, rather than a generic reminder.

The Result

By addressing the uncertainty behind customers’ hesitation rather than sending a generic reminder, Kärcher reduced cart abandonment by 31%.

31%

Reduction in cart abandonment

Discover more

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

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18% of ecommerce revenue influenced

"We've worked with Insider One for over half a decade to power our digital experience. Within just eight months of launching Insider One's Shopping Agent, 18% of our ecommerce revenue has been directly influenced by it."

Yigithan Polat, Ecommerce and Marketing Director, Braun Shop
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48% More incremental net revenue

Agent One™ was not simply driving more activity. It was making better decisions about when an incentive would create value. It also uses paid channels more intelligently. 

Sedef Ala Binici, Head of Marketing, Levi's

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