Success Story

FPT Shop, Vietnam’s leading electronics store, boosts identified users by 200K quarterly and scales 120+ campaigns with Insider One

Architect
App Push
App Personalization

200K

new users via gamification

120+

campaigns

3–5X

higher CR

Industry

Retail – Consumer Electronics

Themes

Customer Engagement
Multi-Channel Marketing

Channels

Web Push
App Personalization
App Push

Tools

Architect

“With Insider One, we scaled beyond what we thought was possible. Running 120+ campaigns each quarter without extra headcount delivered 3–5X higher CVR than benchmarks. From gamification to AI-driven recommendations, Insider One has been a true partner in turning data into growth for FPT Shop.”

Mr. Vũ Hồng Quân,
Head of Data Operations & E-commerce Advertising

Executive summary

For over six years, FPT Shop has trusted Insider One as its end-to-end personalization partner. From gamification that identifies 200K users quarterly, to automation that runs 120+ campaigns every quarter, to personalized journeys that bridge content and commerce, FPT Shop continues to raise the benchmark for marketing technology in Vietnam. Insider One’s expertise, scalable tools, and consultative partnership have made a measurable business impact, proving that personalization at scale is possible without heavy resources.

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About FPT Shop

FPT Shop is one of Vietnam’s largest retail chains specializing in consumer electronics, mobile devices, laptops, and smart home technology. With 800+ stores nationwide and a top-performing ecommerce platform, the brand reaches millions of customers every year. As a subsidiary of FPT Corporation, Vietnam’s leading technology conglomerate, FPT Shop drives digital transformation with omnichannel retail, personalization, and marketing automation at scale.

Why Insider One?

FPT Shop needed a single platform to power personalization across multiple touchpoints, from web and email to SMS and Zalo Mini App. Insider One offered scalable automation, no-code control for the marketing team, and the ability to execute 120+ campaigns each quarter without developer dependency. With 6 years of partnership, Insider One’s local expertise and proactive consultation made FPT Shop one of Vietnam’s leaders in omnichannel personalization.

success story #1

Gamification campaigns help FPT Shop identify 200K new users, driving 20% growth QoQ

The challenge

FPT Shop struggled to grow personalized marketing due to many site visitors staying anonymous. This slowed first-party data growth, needed for compliance, targeting, and loyalty. The team sought a scalable, privacy-friendly way to motivate users to share details.

The solution

Insider One launched gamified campaigns on key touchpoints via the Zalo Mini App with seasonal themes to capture emails and phone numbers. Once users are engaged, automated email and SMS flows deliver tailored follow-ups. Monthly tracking ensured optimization, increasing identification rates and setting a retail gamification benchmark.

The results

200K+

users identified quarterly

15–20%

increase in ID rate QoQ

success story #2

Scaling 120+ personalized campaigns without extra headcount, delivering 5X higher CR

The challenge

With thousands of SKUs and dynamic demand, FPT Shop’s team faced bandwidth strains meeting omnichannel personalization needs. Campaign setup relied on tech teams, slowing execution. Growing expectations made scaling without efficiency loss difficult.

The solution

Using Insider One’s no-code journey orchestration, marketers designed and launched 120+ campaigns quarterly without more staff or developers. Journeys spanned awareness to retention, using personalization, recommendations, cart recovery, and push tools in one platform. Freed from tech reliance, the team focused on creative, strategic ideas that
drove robust engagement and CR.

The results

120+

campaigns launched quarterly

3–5X

higher engagement and CR

100%

executed by the marketing team

success story #3

Closing the Gap Between Content & Commerce: 5% Blog Readers to Product Viewers in 45 Days

The challenge

Heavy blog investment wasn’t converting readers into shoppers. Many users dropped off after reading, missing product engagement. Content and commerce lacked integration, limiting CR potential from editorial to purchase.

The solution

Insider One embedded Smart Recommender into blogs and landing pages, analyzing behavior to suggest products in real time. A/B testing, contextual targeting, and exit-intent prompts kept recommendations timely, deepening sessions and boosting AOV. Within 45 days, add-to-cart rates and product views rose measurably.

The results

5%

blog readers to product viewers

30-45

days strong impact achieved

30+

live campaigns

Summary

FPT Shop, one of Vietnam’s largest consumer electronics retailers, partnered with Insider One to supercharge digital growth and customer engagement. By leveraging gamification, no-code campaign orchestration, and AI-driven product recommendations, FPT Shop identified 200,000 new users quarterly, launched 120+ personalized campaigns each quarter, and converted 5% of blog readers to buyers within 45 days. The result: elevated first-party data, full-funnel personalization, and 3–5X higher CVR, all achieved without extra headcount proving the power and scalability of Insider One’s marketing technology for retail leaders.

Looking ahead

Looking ahead, FPT Shop will expand personalization with Insider One, integrating new channels like Zalo Mini App and SMS, advancing gamification and recommendations, and scaling automation to boost engagement and customer experience across all touchpoints.

Favorite feature

Architect

FPT Shop’s favourite feature is Architect. The ability to design, test, and launch complex omnichannel journeys without technical dependencies empowered their team to scale personalization at speed while focusing on business strategy, not operations.

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