Success Story

Conexa Saúde sees rapid 30-day time-to-value and 2X faster implementation with Insider One

Architect
App Personalization
Predictive Audience

11.7%

CVR growth for new patient sign-ups

2X

faster implementation versus the previous vendor

30

days time-to-value after migration

Industry

Hospitals

Themes

Migration
Integration & Onboarding
Unified Customer Database
Efficiency Gains
Quick TTV

Channels

App Personalization
App Push
Email
SMS
Web Personalization
WhatsApp

Tools

Architect
Predictive Segments
Smart Recommender
Eureka

“Switching to Insider One was transformative for Conexa Saúde. We achieved a remarkable 11.7% increase in new patient CVR within just three months. The onboarding was seamless. Insider One’s team delivered localized support, and their platform allowed us to activate and segment patient journeys far faster than before, all at a more predictable and competitive cost. We now trust Insider One to engage and convert patients at critical moments, fueling growth and ROI.”

Jarbas Pixiolini, Growth Manager

Executive summary

To streamline activation and drive conversion, Conexa Saúde deeply integrated Insider One tools, especially Architect, Predictive Audience, and App Personalization, across web, app, SMS, and email channels. Within 30 days, dozens of campaigns were launched and optimized at scale, enabling a rapid rollout that fueled three months of sustained expansion.

Today, over 50 automated journeys run simultaneously, confirming Insider One’s rapid implementation and high usability. By introducing dynamic segmentation and automated onboarding flows, Conexa Saúde increased new patient CVR by 11.7% in just three months, outpacing benchmarks with previous platforms. Insider One’s ease of migration, localized support, and unified technology reinforced its essential role in scaling digital patient engagement and growing healthcare outcomes.

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About Conexa Saúde

Conexa Saúde is the largest digital healthcare company in Latin America, with over 10 million online consultations and more than 1 million patients served. Connecting people to medical professionals and innovative services, Conexa leads the region in both care volume and NPS.

Renowned for its seamless care journeys, it leverages technology to enhance patient experience and engagement, setting new standards in digital health across the region.

Why Insider One?

Conexa Saúde chose Insider One after a rigorous evaluation of three platforms, with Insider One rated best for usability, comprehensive and localized documentation, outstanding responsive support, and market-leading pricing.

The brand switched to Insider One to avoid USD-driven pricing complexity and inflexible workflows, finding Insider One’s unified platform, with a native CDP at its core, enabled fast, iterative experimentation, advanced audience segmentation, and seamless omnichannel activation.

By consolidating data from multiple sources into a single, actionable view of each patient, Insider One’s CDP empowered Conexa Saúde to activate highly personalized journeys in real time, break down silos between teams, and ensure data compliance at scale. The decision was reinforced by dedicated onboarding experts, rapid time-to-value, and fully optimized campaigns, empowering Conexa Saúde to build scalable, high-performing patient journeys and achieve measurable CVR acceleration.

success story #1

Seamless migration and fast onboarding

The challenge

Conexa’s previous provider created multiple barriers, including unpredictable USD-based pricing, limited English-only support, and rigid workflows. These challenges slowed campaign iterations and reduced customer success engagement, straining communication and limiting quick testing.

The solution

Conexa conducted a comprehensive assessment and selected Insider One for its intuitive usability, robust documentation, responsive local support, and competitive pricing. The migration journey set a new benchmark: full platform adoption in just 30 days with dedicated Insider One experts, followed by optimized campaign launches the next month.

The results

30

days to full migration and campaign launch

2x

faster implementation vs. the previous provider

success story #2

Increasing new patient sign-up CVR by 11.7%

The challenge

Conexa sought to boost the CVR for new patient registrations, struggling with friction in onboarding and low conversion despite solid traffic. Automated communications were not effectively activating leads or reducing drop-off.

The solution

Insider One’s automated, personalized journeys and expanded behavioral segmentation ensured new users were engaged with tailored messages across push, email, SMS, and in-app. Product improvements dovetailed with these flows for frictionless onboarding.

The results

34.6%

new patient CR in March 2025

46.3%

new patient CR by June 2025

11.7%

CR uplift in new patient conversion within three months

Summary

Conexa Saúde’s switch to Insider One unified patient journeys and accelerated ROI. Fast migration, localized consultancy, and fully integrated omnichannel campaigns led to measurable lifts in CVR and engagement. Insider One’s technology equips healthcare leaders like Conexa to deliver effective, personalized journeys that drive patient conversion and lifetime value.

Looking ahead

Conexa plans to extend Insider One’s technology to in-app experiences for UX and Product teams and implement lifecycle engagement journeys for healthcare professionals, expanding personalization and loyalty across the healthcare sector.

Favorite feature

WhatsApp

Conexa Saúde’s favorite feature is WhatsApp, which empowers the brand to deliver highly personalized, timely messages directly to patients. By leveraging WhatsApp, Conexa has maximized CR lifts and fostered deeper engagement with every customer segment, seamlessly integrating crucial communications into patients’ daily lives.

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