SUCCESS STORY

How Bumrungrad International Hospital increased CVR by 25% in one year using Insider One's onsite personalization tools

How Bumrungrad International Hospital increased CVR by 25% in one year using Insider One's onsite personalization tools

25%

increase in CVR

12.9%

increase in open rate

26%

increase in CTR
Challenge

Challenge

B2B healthcare marketers needed to personalize journeys and promote new, discounted health checkup packages effectively across web and mobile to drive higher engagement and conversions.

Solution

Solution

Insider One implemented AI-backed personalization, journey orchestration, and on-site engagement tools like Hello Bar and countdown campaigns to highlight relevant health checkup packages and optimize user journeys.

Result

Result

By optimizing campaigns and personalized journeys, Insider One achieved a 25% increase in CVR and a 26% increase in click through rate after a 48-hour campaign.

ABOUT THE CUSTOMER

Founded in 1980 in Bangkok, Thailand, Bumrungrad International Hospital is one of the largest private hospitals in Southeast Asia and has been listed on the Thai stock exchange since 1989. Treating over 1.1 million patients a year from 190 countries, the hospital is internationally renowned for its world-class services and pioneering approach to healthcare. Bumrungrad has over 1,300 doctors and more than 4,800 support professionals, and continually seeks to go the extra mile in providing the best quality care possible.

INDUSTRY
Other
SOLUTIONS
Category Optimizer
Hello Bar
CHANNELS
Onsite (Web/Mobile)
Cross-Channel (Architect)
App

SUCCESS STORY #1

12.9% increase in open rates using Category Optimizer and Architect

The Challenge

Bumrungrad International Hospital aimed to provide personalized user experiences to its website visitors right from the home page. It wanted to ensure each visitor would land on the most relevant page based on their interests, needs, and preferences.

The Solution

Insider One's team recommended integrating Category Optimizer, an AI-backed tool that dynamically reorders category listings, creating a personalized view for each visitor. Insider One then advised leveraging Architect, it's AI-backed customer journey orchestrator. This tool sends messages to users tailored by time, relevance, and preferred channels. The hospital then A/B tested the strategies that garnered the highest user engagement and click through rates. By implementing these solutions, Bumrungrad was able to build seamless user journeys across various multiple touchpoints.

Insider One's martech solutions empowered us to deliver highly-tailored experiences and achieve a remarkable 25% increase in conversions in our healthcare campaigns.

Digital Content Strategy &
Bumrungrad International Hospital

12.9%

increase in open rates

SUCCESS STORY #2

2.7% increase in click through rates using Hello Bar

The Challenge

Bumrungrad wanted web visitors to be aware of its discounted offers on health checkup packages as part of a Health Fair. It wanted to communicate this information to users to increase uptake of the discounted packages, but wasn't sure of the most effective way to do this. It recognized the importance of prominently highlighting this information on the homepage of its website and mobile application to effectively engage users.

The Solution

On Insider One's suggestion, Bumrungrad implemented the Hello Bar to appear at the top of the hospital's website homepage and in its mobile app. The bar then drew users' attention to the various health checkup packages available.

2.7%

increase in click through rate

SUCCESS STORY #3

Boosting CVR with desktop and mobile countdown banner

The Challenge

Bumrungrad had created a series of health checkup packages at a range of prices as a way of increasing healthcare access to a wider range of customers. Because this was a new initiative, the hospital needed to communicate this to as wide an audience as possible in a way that fostered trust, transparency, and convenience alongside affordability.

The Solution

After consulting with Insider One's experts, Bumrungrad decided to set up a countdown campaign on desktop and mobile. The campaign displayed a countdown banner for 48 hours which highlighted the limited-time opportunity to get discounted health checkups as a means to encourage users to take action.

26%

increase in click through rate after a 48-hour campaign

Looking ahead

Looking ahead Looking ahead

Looking ahead

Bumrungrad International Hospital will continue to use Insider One's marketing automation tools to improve the customer journey, increase user engagement, and boost average order value per user. To expand its customer reach in the international market, the healthcare provider is keen to also start using Insider One's WhatsApp Commerce Solution alongside its email, SMS automation, and personalization features.

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