SUCCESS STORY

How Avon improved conversion rates by up to 78% in just three months with Insider One's advanced personalization tools

How Avon improved conversion rates by up to 78% in just three months with Insider One's advanced personalization tools

58%

increase in conversions via Countdown Bar

23%

increase in conversions via Smart Recommender

78%

increase in conversions via Banner Management
Challenge

Challenge

Avon needed to increase purchase urgency, personalize product discovery, and showcase trending items to reduce bounce rates and drive more conversions across their ecommerce experience.

Solution

Solution

Insider One implemented urgency-driving countdown bars, AI-powered exit-intent recommendations, and homepage banners highlighting popular products to create personalized, engaging shopping journeys for Avon’s customers.

Result

Result

Avon successfully nudged hesitant shoppers to purchase, improved product discovery, and boosted engagement and conversion by surfacing relevant, in-demand products at key moments in the journey.

ABOUT THE CUSTOMER

At Avon, we believe a better world for women is a better world for all. We are a beauty brand for women embracing their power, inspiring their confidence, and providing opportunities to realise their potential. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks and more than 20% of every sale helps to create better futures for women*. We stand for progress for women: we believe in listening to women's needs, speaking out about issues that matter, and creating positive change. Through Avon and the Avon Foundation, we've donated over $ 1.1 billion, with a focus on tackling gender violence and breast cancer.

*Learn more at www.avonworldwide.com .

INDUSTRY
Retail -
Beauty & Cosmetics
SOLUTIONS
Countdown Bar
Smart Recommender
Banner Management
CHANNELS
Onsite

SUCCESS STORY #1

Increasing conversions by 58% with Insider One's Countdown Bar feature

The Challenge

Avon was looking for a solution to nudge hesitant shoppers towards making a purchase. They wanted to increase purchase urgency and, in turn, boost conversions.

The Solution

Insider One's growth experts recommended adding a Countdown Bar across all product pages, highlighting a limited period of express shipping. The countdown bar helped increase urgency in shoppers who wanted to ensure they didn't miss out on the deal.

Insider One has transformed how our digital marketing team works. We no longer have to wait for ages for our internal dev team to catch up — we can launch new campaigns in hours instead of weeks. This has drastically minimized our internal efforts and has freed up our dev team to focus on other projects. Every day, we're able to increase our efficiency and the results have been amazing. A 78% increase in conversions from one Insider feature reminds us why we're so glad we chose Insider.

eCommerce Digital Optimization and Content Lead
Avon Success Story

58%

increase in conversions via Countdown Bar

SUCCESS STORY #2

Using AI-driven product recommendations to increase conversions by 23%

The Challenge

Avon wanted to create seamless and engaging shopping experiences for their customers by showing personalized product recommendations. They were also looking to increase product discovery. But showing visitors irrelevant and generic product recommendations was causing users to bounce without purchasing.

The Solution

Using Smart Recommender, Insider One's AI-powered recommendation engine, Avon built a recommendation campaign that targeted users about to exit the website. By showing them recommendations for products closely linked to their previous behavior and intent, Avon was able to increase the likelihood of purchase and keep visitors on the site for longer.

78%

increase in conversions via Smart Recommender

SUCCESS STORY #3

Increasing conversions by 78% with strategic Banner Management

The Challenge

Avon wanted to highlight their most in-demand products to create FOMO and encourage users to purchase the product for themselves. Before using Insider One, there was no way for Avon to show which products other customers were buying.

The Solution

Insider One's growth experts recommended creating a homepage banner highlighting the most searched-for and popular products across the site.

78%

increase in conversions via Banner Management

Looking ahead

Looking ahead Looking ahead

Looking ahead

Avon have been incredibly satisfied with the results they've achieved thanks to Insider One. The team wants to expand its customer engagement tactics with Insider One's email offering. Our AI-powered algorithms will help Avon dynamically update product recommendations within each email based on each user's most recent behavior. Avon is also looking to provide more personalized experiences on their B2C website, with plans to  expand and duplicate learnings to their B2B website soon for even more significant results.

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