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10 min

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Insider One’s Solution to Personalization Challenges in the Banking Space

Another survey by PwC shows that 82% of participants express willingness to provide personal data in exchange for enhanced experiences, and 73% consider experience a significant factor in their purchasing decisions, ranking just behind price and product quality Despite such a growing need, most banks don’t deliver the hyper-personalized service their customers expect. Banking and […]

11 Apr 2025

6 min

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Emarsys vs Klaviyo: Similarities, differences, use cases & alternative

If you’re looking for a versatile marketing and automation platform, Emarsys and Klaviyo are likely near the top of your list.  They’re both popular solutions that support channels like email and SMS, offer flexible automation capabilities, and have recently added AI marketing capabilities to their toolkits. However, they also have big differences.  For example, Emarsys […]

1 Oct 2024

Products
Autonomous Marketing Agents: Threat or Transformation?

Marketing automation was supposed to be the dream: set it, forget it, and watch the leads roll in. Instead, we got clunky workflows and chatbots that broke at the first unexpected input. Yes, it was helpful, but hardly transformative. Now imagine this: instead of waiting weeks to launch a campaign, a fleet of autonomous marketing […]

28 Aug 2025

Products
Email List Growth Strategies That Deliver Results in 2025

In 2025, email remains the single most powerful revenue and retention channel you can own.  According to Forbes, every $1 invested in email marketing returns approximately $36, offering a staggering 3,600% ROI. In fact, 59% of consumers say email is their preferred way to hear from brands, which is more than three times the number […]

4 Sep 2025

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17 Best AI Marketing Tools Marketers Rely On in 2025

There’s an AI tool for literally everything right now. Want to track the calories and nutritional value of your dinner? Calorie Mama can do that with just a picture of your meal. Don’t know what to gift your sister in law for her birthday?  Try Gift Ideas AI. Wish Seneca was here to answer all […]

9 Sep 2025

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10 Best Enterprise Email Segmentation Tools for 2025

Basic email segmentation is like drawing a map with a blunt pencil.  You can outline the territory, but you’ll miss the fine details that turn a message into a moment. Splitting your list into smaller groups with shared characteristics is the backbone of personalization. It builds trust. It keeps your messaging relevant. But in the […]

9 Sep 2025

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9 Automated Email Workflows (Examples + Best Practices)

Everyone tells you email automation is about “saving time.”  That’s a lie or at least a half-truth.  If all you’re doing is freeing up a few hours, you’re playing small. The real power of automation is running dozens of campaigns at once, in real time, personalized for every lead in your database. In this guide, […]

10 Sep 2025

Products
10 Best Enterprise Marketing Automation Tools Reviewed 2025

A decade ago, “marketing automation” meant scheduling emails and maybe a drip campaign or two.  Now? That definition barely scratches the surface. For enterprise teams juggling thousands of customer touchpoints, scattered data, and ever-evolving buyer journeys, traditional campaign workflows simply can’t keep up.  What once worked for smaller teams – e.g., manual emails, siloed CRMs, […]

10 Sep 2025

Products
13 Best Marketing Automation Tools for SMBs and Enterprises

Between planning campaigns, chasing approvals, and manually scheduling every post and email, marketing can feel less like strategy and more like spinning plates. The more you grow, the more plates there are.  Different channels, different audiences, different offers, and one wrong move sends them crashing. Spreadsheets can help you track it all. A good CRM […]

10 Sep 2025

Products
Average Email Open Rates in 2025 (+16 Ways to Improve)

Email open rates are a key metric for email marketing success. Emails form a crucial part of your inbound strategy, driving conversions, engagement, and revenue. But without opens, even the most compelling content remains unseen.  This comprehensive guide reveals the average open rates by industry, proven strategies on how to increase your email open rates […]

10 Sep 2025

Products
14 Best Email Marketing Platforms for Small Businesses 2025

Not every email marketing platform delivers the same results. Some platforms are bloated with features you’ll never use. Others are so bare-bones, you outgrow them before your next campaign.  For small businesses, the sweet spot lies somewhere in between: platforms that are affordable, easy to use from day one, customizable without a line of code, […]

11 Sep 2025

7 min

Products
Post-EAA (European Accessibility Act) Compliance Made Simple: What Marketers Need to Know

In a post-EAA world, accessibility is no longer just a nice-to-have feature. At its core, it is about giving millions of people the opportunity to engage with the digital world in meaningful ways. Making websites, apps, and campaigns accessible ensures every person can connect, interact and communicate with your brand without barriers. At the same […]

18 Sep 2025

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