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18 min

Products
8 Best email and SMS marketing software tools for both channels

Email and SMS are among the most widely-used marketing channels. However, many teams still don’t synchronize their marketing strategy across them.  For example:  At the same time, the power of using  both email and SMS lies in the ability to   coordinate your efforts and personalize your messaging, content, and product recommendations across both channels.  In […]

3 Apr 2023

18 min

Products
8 Best email and SMS marketing software tools for both channels

Email and SMS are among the most widely-used marketing channels. However, many teams still don’t synchronize their marketing strategy across them.  For example:  At the same time, the power of using  both email and SMS lies in the ability to   coordinate your efforts and personalize your messaging, content, and product recommendations across both channels.  In […]

3 Apr 2025

18 min

Products
12 Best email marketing platforms for different use cases (2025)

Despite being the oldest digital marketing channel, email still delivers outstanding results for businesses of all sizes.  Because of this longevity, tons of email marketing tools have appeared on the market over the years. Pretty much all of them have features for: However, most brands’ needs evolved beyond these standard email marketing use cases. As […]

11 Jul 2023

20 min

How-to
Braze Competitors: 13 Alternatives for Cross-Channel Marketing

Braze is one of the most popular customer engagement and personalization platforms.  Many brands use it to reach their customers on different touchpoints (like email and SMS), build multichannel campaigns, and automate their engagement efforts. In the process, some companies run into limitations that prompt them to look for a Braze alternative.  For example, many […]

7 Apr 2023

20 min

How-to
Navigating tech partnerships: instantprint partners with Insider One amidst frustrations with Salesforce Marketing Cloud

In modern business, technology has become the cornerstone of success. From customer engagement to data management, the right technology partner can make or break a company’s trajectory. This realization was at the forefront of Dan Robinson’s mind, the Head of eCommerce at instantprint, the largest UK-based online printing company. In an exclusive conversation with Insider […]

2 Oct 2023

15 min

How-to
9 Best Emarsys competitors and alternatives (detailed review)

Despite its popularity, many brands decide to look for Emarsys alternatives that offer advanced website and in-app personalization, a simpler setup, additional channels, and more consistent customer support. That’s why in this article, we’ve compiled the 9 best Emarsys competitors and alternatives, including: We’re going to look at each tool’s key channels and use cases […]

15 Aug 2023

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20 min

How-to
11 Top Bloomreach competitors & alternatives (by category)

Explore the best Bloomreach alternatives for use cases like personalization, marketing automation, content management, merchandising, and more. Bloomreach is a versatile commerce experience cloud that supports a range of use cases, including: Despite this versatility, many teams decide to look for an alternative to Bloomreach due to reasons like its complexity or pricing flexibility. At […]

12 Jun 2023

20 min

Products
11 Top Mobile Marketing Software Compared: Which Is Right for You in 2025?

This includes a whole range of tasks like: However, tons of solutions can potentially fall under the mobile marketing category, from push notification tools to personalization software, analytics platforms, and more. Understanding the differences between them and finding the right one for you is often difficult and time-consuming.  To help you out, we’ve gathered 11 […]

12 May 2023

20 min

Products
Push Notification Software: 15  Top Tools for Web and Mobile

Push notifications offer a cost-effective way to engage and convert visitors. Here are the best tools to take advantage of them. Push notifications are a great way to engage your customers via their web browsers or mobile devices as they: And with the long-awaited launch of web push for iOS and iPad devices, push notifications will only become more popular with marketers […]

11 Jul 2023

20 min

Products
18 Proven WhatsApp message template examples for 2025

In this guide, we’ll help you navigate this process by covering everything you need to know about WhatsApp message templates, including: Throughout the guide, we’ll also show you how Insider One — our cross-channel marketing platform — can help you get set up on the WhatsApp Business Platform, tap into 40+ high-converting WhatsApp templates, manage your contact lists, and start […]

12 Jun 2023

20 min

How-to
10 Best Iterable competitors and alternatives in 2025  (in-depth look)

Looking for an alternative to Iterable? Here are the 10 best options, including omnichannel platforms and point solutions focused primarily on email and SMS. Iterable is a popular cross-channel marketing platform for reaching customers via email, SMS, and push notifications. Despite its versatility, many teams decide to look for an alternative when they want to: […]

12 Jun 2023

15 min

How-to
11 Best Klaviyo competitors & alternatives for all business types

Explore Klaviyo’s top competitors, including omnichannel marketing platforms and simple point solutions for email and SMS  Klaviyo has long been a leader in the email, SMS, and marketing automation space. Recently, the product has been rebranded as a complete B2C customer relationship management (CRM) system with tools for data unification, customer service, and analytics.  However, […]

11 Jul 2023

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