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8 min

Products
How to use WhatsApp eCommerce: Benefits, examples & templates

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. It’s also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApp’s capabilities. At the same time, Meta’s recent developments have dramatically expanded the […]

23 Jan 2025

12 min

Products
B2C email marketing: Best practices, examples, and tools for 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: So, how do you stand out and ensure your B2C emails actually get read? It’s all about being relevant, timely, and respectful of customers’ time and attention.  That’s easier […]

23 Jan 2025

10 min

Products
Enterprise SMS and omnichannel engagement solution

Businesses of all sizes use SMS as a marketing channel. However, enterprises face unique obstacles when trying to maximize their text messaging efforts and budget — like massive contact lists, huge product catalogs, and customer data spread across many martech solutions. As a result, they require vastly different functionalities from their messaging platform beyond standard […]

20 Jan 2025

9 min

How-to
Migrate from Oracle Marketing Cloud  to Insider One in 4 Easy Steps

While the challenges of migration might be temporary, the pain of staying with a provider that no longer serves you will only intensify over time.  Marketing teams frequently complain that using Oracle Marketing Cloud feels unnecessarily complex, prohibitively costly, and frustratingly restrictive.  Oracle’s big promises often remain unmet, leaving you stuck in a cycle of […]

13 Jan 2025

8 min

How-to
Migrate from Adobe Experience Cloud to Insider One in 4 Easy Steps

But what happens when platforms like Adobe Experience Cloud fall short of your needs? Limited features, high costs, and the complexity of juggling multiple tools can hinder your growth.  That’s when you decide to leave behind the limitations of outdated systems. To tame your migration fear, we’ve created our Migration Mission to make switching simple […]

13 Jan 2025

10 min

Products
Braze vs Adobe: Key tools, use cases, limitations & alternative

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting, personalization, and journey orchestration. They offer many similar capabilities in these areas but they also have big differences. For example, Adobe offers over 50+ tools as part of its Experience Cloud, many of which serve use cases that […]

9 Jan 2025

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11 min

Products
Braze vs MoEngage in 2025: Detailed comparison & alternative

Braze and MoEngage offer many similar products for data-driven markets looking to engage, convert, and retain customers. For example, both platforms support channels like email, push notifications, SMS, and WhatsApp. Teams can use them to build automated flows and complex omnichannel campaigns across these touchpoints via intuitive customer journey builders. However, each platform also has […]

3 Jan 2025

9 min

Products
Braze vs CleverTap: Key features, use cases, and more (2025)

Braze and CleverTap are two of the leading customer engagement and retention platforms.  They’re strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. They also offer similar tools for building automated flows and omnichannel campaigns. Despite these similarities, each platform has its unique benefits and limitations. […]

3 Jan 2025

9 min

Products
Acoustic alternatives: 8 competitors for customer engagement

Acoustic is a platform that offers email and mobile marketing tools for B2C brands.  Its products — Acoustic Campaign, Acoustic Connect, DemandTec, and Tealeaf — help teams manage customer data, analyze campaign performance, and drive customer engagement across email, mobile push, SMS, and WhatsApp. Despite its versatility, Acoustic has some shortcomings. Specifically, some of the […]

13 Dec 2024

8 min

Products
How to Migrate from Emarsys Marketing Cloud to Insider One in 4 Easy Steps

Migrating to a new marketing platform can feel like trying to find your way through a maze in the dark—daunting, with worries about data loss, downtime, and other unexpected obstacles.  These rollercoasters of emotions are strong enough to make you want to stick with the same old system.  But here’s the thing: Marketing migration does […]

9 Dec 2024

11 min

Products
Our 10 Favorite Marketing Podcasts for 2025

The marketing industry moves fast. Blink and you might miss the next big trend.  Because times change, and so do people’s preferences. What made audiences stop and say “wow” yesterday might just make them yawn today.  Viral campaigns have probably been copied, rehashed, and worn thin by now. Originality fades fast when everyone’s doing the […]

29 Nov 2024

7 min

Products
9 Last-Minute Email Deliverability Tips for Holiday Season Success

The most anticipated and competitive time of the year for email marketers is just around the corner! Peak season offers a golden opportunity to engage customers and drive revenue, but it also comes with challenges—stricter mailbox provider policies, crowded inboxes, and heightened competition for attention. To maximize your email campaigns and maintain your sender reputation, […]

26 Nov 2024

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