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4 min

Products
Will CDP change your business strategy?

A CDP is a marketing system that unifies a company’s customer data from marketing and other channels. According to experts, CDP is designed specifically as a central location for — customer profiles, customer identifier, web and mobile session details, app interaction details, email responses, lifecycle stage updates, and so forth. All this data is organized […]

4 Sep 2018

1 min

Special Days
Your guide to an unforgettable Cyber Monday

Cyber Monday is the big finale to a much-anticipated shopping weekend, that begins with Black Friday. Last year, sales hit a record $6.59 billion in the US alone, with 72% of smartphone owners browsing and making their purchases on the small screens, according to eMarketer. This year, mobile is expected to be the buzziest and most […]

18 Sep 2018

4 min

News & Events
Facing COVID-19: A message from our CEO, Hande Cilingir

Dear Insider One Family, the Fighters and the True Believers of the World, We often face various challenges in our daily lives as entrepreneurs. Anyone who thrives in the face of adversity learns how to embrace struggle and to carve out learnings in the midst of chaos. The only way we can overcome hardships is […]

23 Mar 2020

4 min

Products
Charge up web push notifications with Smart Recommendations

Did you know 79% of online shoppers spend time 50% of their time researching prior to making a purchase? Users who make informed purchases often seek relevant information related to their purchase. This is the reason why recommendations are important because most shoppers spend a lot of time researching on the product they want to […]

12 Mar 2020

3 min

News & Events
Retail 2018: Tulevaisuuden Kauppa 2018, Finland

Our Country Manager Nordics, Anu Peltola, shares her takeaways from Future Retail 2018 [Tulevaisuuden Kauppa 2018], Finland.

23 Oct 2018

6 min

Products
Create personalized brand experiences with InStory

Over the years, our dependence on mobile devices has grown manifold and mobile shopping now accounts for 50% of global commerce. Forrester says that smartphones made an impact of 36% of total U.S. retail sales in 2018, which is more than $1 trillion. And they forecast this to reach 45% in 2024. Forrester also forecasts that European retail […]

6 Feb 2020

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2 min

Products
Webinar: A new approach to mobile app optimization

No matter which marketing expert or which blog you follow, everywhere you’ll hear about the necessity to constantly optimize and personalize mobile app as per user preferences. It’s a mandate! Along this, the importance of experimentation while optimizing your mobile app is also to be taken into account. Mobile app optimization helps you adapt your […]

1 Nov 2018

5 min

How-to
Mobile app user retention made easy with remarketing

We are now in a world where it is not enough to engage users on one channel or one platform and expect them to convert. With so many brands offering almost the same products/services, retaining users and building a loyal user base is a huge challenge. This also accounts to the high volume of churn […]

5 Nov 2018

20 min

How-to
Top 5 questions every digital marketer asks before investing in website personalization

#1 – This isn’t something that I’ve previously budgeted for. Why should I start investing in personalization?  Personalization is not just a pre-click strategy bringing visitors to your site, it’s also a post-click strategy that guides potential customers down your conversion funnel. It’s based on understanding your visitors at a granular level using insights from […]

14 Feb 2020

7 min

Products
What iOS 12 notifications change for app marketers

Push it sile ntly The Direct to History or ‘provisional’ authorization is a cool new feature of the iOS 12 that allows apps to send push notifications directly to the phone’s notification center. But more importantly, it allows the app to do so silently and without having to ask the user for permission. So what does this mean for […]

19 Nov 2018

0 min

Products
InStory: A fresh way to deliver immersive mobile web experiences

To help marketers across industries deliver more immersive and human experiences on the mobile web, we have built InStory. InStory is a social-media inspired feature, that allows you to engage and convert with your customers with Instagram and Snapchat-esque stories. Stories have grown multi-fold from its inception in the early days of Snapchat. It became […]

1 Feb 2019

6 min

News & Events
Insider named a Cool Vendor in Multichannel Marketing by Gartner

We are excited to announce that Gartner has named Insider One as a Cool Vendor in Multichannel Marketing for 2019.

22 May 2019

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