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11 min.

Products
A marketer’s guide to the best customer journey software in 2026

Did you know the average consumer encounters eight touchpoints before making a purchase? It’s up to brands to ensure the experience across every touchpoint is consistent, cohesive, and relevant to your customer. Customer journey software provides brands with the tools and information they need to build these highly personalized, cross-channel experiences and boost key metrics. […]

22 Dec 2023

16 min.

Products
Email Personalization: Best Practices to Improve Your Campaigns

72% of customers are willing to pay more for a personalized customer experience. Why? Because it makes them feel seen and valued by brands. It also prioritizes their time, so customers don’t waste hours reading irrelevant emails or searching through unrelated products.  From SMS to App to onsite experiences, personalization can boost your revenue by […]

22 Dec 2023

12 min.

Products
Top 5 SMS Marketing Platforms for 2026

Did you know people look at their smartphones 96 times per day on average? People are always on their phones, which is an excellent opportunity for brands to reach their target customers. Successful brands worldwide are tapping into the power of SMS: Slazenger launched an SMS strategy combined with email to create powerful, personalized, contextual […]

22 Dec 2023

13 min.

Products
The guide to ecommerce email marketing: Best practices and strategies

For ecommerce marketers, email is non-negotiable. Marketers generate an average of $42 in sales for each $1 spent sending emails. However, competition has never been fiercer, and with customer acquisition costs (CAC) increasing by over 222% in the past eight years, marketers need to find new ways to acquire and retain customer interest. If you […]

22 Dec 2023

9 min.

Products
Expert advice on delivering an omnichannel experience your customers will love in 2026

Customers don’t experience brands in channels; they experience them as a whole. Whether they’re browsing a website, opening an email, or visiting a store, they expect every interaction to feel connected, relevant, and consistent. Delivering that kind of omnichannel experience isn’t easy. It requires the right strategy, integrated data, and the ability to act on […]

22 Dec 2023

11 min.

Products
The best B2C marketing automation platforms in 2025

The world’s biggest brands already use B2C marketing automation platforms to build and optimize personalized marketing campaigns without manual effort. Global sports retailer, Adidas, increased AOV by 259% in just one month by automating its marketing campaigns with the leading platform, Insider. This article will explore the importance of B2C marketing automation platforms and identify […]

21 Dec 2023

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13 min.

Products
Insider launches WhatsApp Flows to help brands deliver immersive shopping experiences

What is WhatsApp Flows? Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. WhatsApp Flows allows brands to go from chatting with and advising users—which is already possible with […]

21 Dec 2023

10 min.

Products
Best CDP for eCommerce: How it works, benefits, and examples

Customer Data Platforms (CDPs) unify fragmented customer information from multiple systems, breaking down data silos and creating a single source of truth. They consolidate critical data such as website and app interactions, purchase histories, email engagement, and more, giving brands a comprehensive view of each customer. Top-tier eCommerce CDPs go beyond basic data unification, identity […]

16 Dec 2023

12 min.

Products
Customer targeting: What it is, how it works, examples, and more

Accurate customer targeting is the foundation of any successful marketing strategy. Here’s how to take full advantage of it. Customer targeting  enables you to find the correct audiences for each campaign.  This lets you create consistent, personalized experiences across all channels for every customer. In the past, this was nearly impossible because of disconnected systems […]

16 Dec 2023

8 min.

Products
The Essential Guide to Customer Data Integration (and Its Impact)

A single customer can have tens or even hundreds of interactions across your website, mobile app, email messages, and other touchpoints before making a purchase. That’s an overwhelming number of opportunities for engagement — and potential missteps. Now, scale that by thousands of customers, each with their own unique paths to purchase, all to be tracked and understood by […]

15 Dec 2023

16 min.

Products
How Sirius AI™ helps brands boost productivity and profitability by automating omnichannel journeys on Architect

Achieving true personalization remains a significant challenge for many brands. The need for seamless user experiences and the increasing complexity of creating unique cross-channel customer journeys demand more innovative solutions.  In this article, we’ll cover how marketers can combine the power of Insider’s AI solution, Sirius AI™, with our omnichannel customer journey builder, Architect, to […]

14 Dec 2023

8 min.

Products
Understanding the power of generative AI for customer experience building

Crafting customer experiences that resonate with your audience is both an art and a science. As digital technologies expand, so does the demand for personalized, engaging interactions that captivate customers. But doing this takes time: something marketers never seem to have enough of.  Until now. In this article, we’ll dive into the power of using […]

14 Dec 2023

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