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14 min

How-to
Product detail page best practices + Bonus 7 PDP tips

How to build a product detail page that converts  1. Write a “show, don’t tell” product description  Product description gives customers information about your product, what it is, and how it solves their problems. That’s why it has a huge impact on customers’ buying decisions. A product detail page is powerful when done right. However, […]

15 Jun 2021

7 min

How-to
Mother’s Day marketing to drive more sales and revenue in 2022

Mother’s Day marketing to drive more sales and revenue in 2022 | Insider One

25 Jan 2022

12 min

How-to
Electronics marketing: Strategies for marketers navigating the effects of a global pandemic

Rising demand. Delays in manufacturing. Limitations in the workforce. Unlock 9 timely strategies for electronics marketers to tackle your top challenges during COVID-19.

16 Feb 2022

7 min

Products
Building Unified Customer Profiles for Personalized Cross-channel Marketing

The importance of a Customer Data Platform A Customer Data Platform is a software system that helps companies unify customer data coming in from various sources. It ensures that customer data is structured and organized in one centralized location and makes it available to marketers to accomplish different business objectives.  Marketing leaders at top brands […]

7 Jan 2022

How-to
What is onsite personalization and how to get started I Insider One

The State of Website Personalization Although it might be intimidating initially, quality website personalization is worth the journey to enhance essential eCommerce metrics like conversion, average purchase value, lead generation, and time-on-site. With onsite personalization, brands can have confidence that their content will be valued and appreciated by customers. With 71% of customers expecting a […]

31 May 2022

15 min

News & Events
#1 Leader Everywhere – Insider One Tops the G2 Winter’22 Grids and Indexes With up to 4X Faster Time to Value (TTV)

Insider One stands out as a leader on all grids and indexes on the G2 Winter’22 Report With over 5 million+ buyers checking out software providers and businesses seeking out reviews, G2 is the ultimate platform for peer-to-peer reviews. The fact that we lead multiple G2 grids and indexes for the Winter 2022 Report is […]

7 Dec 2021

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14 min

How-to
Best Website Personalization Tools—Decrease CAC by 50%

Personalization is a tool everybody’s seeking because those who already use it have seen great results. The evidences prove personalization works!  Companies that use website personalization tools were able to lift revenues by up to 15%, while also increasing the efficiency of their marketing spending by 10-30%. Personalization in marketing also significantly decreased customer acquisition […]

7 Mar 2022

14 min

Products
The best website personalization examples (and why they matter)

The word ‘personalization’ means designing or producing something to meet someone’s specific needs and requirements. Personalization enhances the user experience by making your customers feel special. It lets the customer know you recognize them and understand their specific needs—and that you’ll try your best to fulfill them.  And so, how can you make your customer […]

2 Jan 2023

Products
Introducing a new AI-powered model to predict user engagement with app push notifications

What is App Push Engage? It is a mobile app algorithm that combines your data with machine learning to generate a predictive model. The model collects insights through delivered push notifications and sessions upon clicks. It then uses this intelligence to predict whether the customer will open a push notification. How does App Push Engage […]

14 Oct 2021

Products
A/B winner auto-selection: AI-led A/B testing to self-optimize customer journeys

Tackling unpredictable customer behavior Building cross-channel marketing campaigns that maximize engagement, conversion, or retention is a science and an art. In essence, customer journey orchestration is about visualizing and accounting for the actions (and inactions) that customers take along the way. The reality isn’t as simple, though! Your customers display inconsistent behavior. And, even the […]

21 Oct 2021

5 min

Products
Omnichannel experiences: Insights from business leaders

Offering omnichannel experiences is rewarding for brands of all sizes, with this study by Harvard Business Review reporting revealing insights. As many as 73% of customers use multiple channels in their shopping journey in various combinations. These omnichannel customers were  increasingly loyal towards their brands of choice in the longer term, accounting for 23% of […]

26 Sep 2019

10 min

How-to
Neobanks: Optimizing the Customer Journey

A unified, consistent user experience Unlike traditional brick-and-mortar or omnichannel banks, Neobanks have no physical branches. Still, to stand out in today’s competitive market, where products and services are similar, and customers aren’t compelled to change brands ⁠— neobanks need a consistent, personalized experience to attract customers and keep them. And as banking increasingly happens […]

27 Aug 2021

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