Explore with categories

7 min

Products
The omnichannel CX solution making marketing manageable: Meet Insider One’s Architect

Image caption: Insider One’s Architect powers omnichannel customer journeys across 12+ channels

22 Sep 2023

13 min

Products
Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

What is coupon marketing? Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior.  It’s a time-tested method that businesses use to: When consumers have countless options and ads on every platform, coupon marketing captures attention and creates a sense of urgency.  Why you need to incorporate […]

15 Sep 2023

6 min

Products
Customer journey analytics: The must-have guide for marketers

What is customer journey analytics? Customer journey analytics is the process of collecting, analyzing, and interpreting data to gain comprehensive insights into a customer’s interactions with a brand. It involves tracking every touchpoint, from the initial discovery to the final purchase, and even post-purchase engagements.  This approach allows marketers to develop a holistic, 360-degree view […]

12 Sep 2023

7 min

Products
How to use a customer journey builder to boost revenue (with examples)

A customer journey builder can help you unify the touchpoints customers have with your brand—including your website, mobile app, and channels like email, SMS, and WhatsApp—into a cohesive, personalized experience. Most of these builders make it easy to create journeys via a drag-and-drop editor and reusable elements.  However, building journeys that engage customers and produce revenue isn’t as easy.  It requires a good […]

6 Sep 2023

3 min

Products
Navigating Google’s account inactivity policy: A marketer’s guide

This transformative step aims to bolster security measures by eliminating vulnerable accounts that lack crucial security protocols. Yahoo had previously implemented a similar approach, permanently erasing inactive accounts after 12 months.  Why is Google making this change? At the heart of Google’s policy revision lies a strong emphasis on security. Older accounts—often devoid of robust […]

28 Aug 2023

5 min

Products
SMS long code vs. short code: Which is right for your business?

Getting started with SMS marketing can be confusing. For instance, where do you start when choosing between short and long codes? Especially when the number you pick could be the difference between success and failure with your SMS campaigns.   This blog explores the differences between long codes and short codes. It delves into the advantages […]

1 Jul 2023

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Sign up now

6 min

How-to
6 tactical channel-based Black Friday strategies according to Adidas, Remix, DeFacto, Avon, and Watsons

By harnessing the collective power of multiple channels, you’re not only increasing your chances of being noticed, but also nurturing a sense of brand familiarity that fosters trust and loyalty–you don’t just want to be a holiday novelty. Our latest eBook, The big book of  Black Friday ideas shares 24 proven marketing strategies to make […]

25 Aug 2023

5 min

How-to
5 conversion-boosting tactics from global retail brands to inspire your Black Friday strategy

With over $9.2 billion spent last Black Friday in the US alone, there’s no time like the present to start planning how you’ll capture your customers this season. Our latest eBook, The big book of  Black Friday ideas (for marketers) shares 24 proven marketing strategies to make this Black Friday your best shopping period to […]

24 Aug 2023

4 min

Products
Apple iOS 17 Update: Debunking myths around Link Tracking Protection

Understanding Link Tracking Protection: A digital privacy shield Apple is waving goodbye to tracking parameters in its mail and messaging apps, and while users are in private browsing mode.. Broadly, iOS 17 will automatically eliminate URL parameters from messages, mail, and links, making it difficult to tie interactions back to a specific user. It’s a […]

23 Aug 2023

7 min

How-to
A new way of messaging: How to engage with modern customers

The webinar focused on developing cross-channel communication strategies for businesses that feel their customer experience and engagement are disconnected and need improvement.  In this article, I’ll walk through the key points we covered, including the challenges faced by current marketers, strategies to defy the odds and engage your customers, and a deep dive into how […]

20 Aug 2023

7 min

Products
Peak season marketing strategies to engage modern audiences

With some slick marketing hacks and innovative solutions, we bring together practical tips, insights, and expertise from brands that are taking peak season marketing to new heights. Get ready for your best peak season yet! What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. Starting at […]

21 Aug 2023

8 min

How-to
Supercharge your marketing ROI with these 12 productivity-boosting and cost-cutting features

At Insider One, we love nothing more than helping marketers accomplish their goals more efficiently and at lower costs. That’s why we’ve been working hard to build an extensive suite of productivity-boosting, cost-cutting features to help you improve your performance and optimize your marketing spend, including: Insider One is an all-in-one martech platform that helps more than […]

20 Aug 2023

12...910111213...3839

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Be unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

Get a demo