THE SELF-OPTIMIZING INTELLIGENCE SYSTEM FOR CUSTOMER ENGAGEMENT

Agent One™

Customer engagement that thinks, decides, acts, and improves on its own. Agent One natively connects multi-agent systems for teams and audiences, bringing data, decisioning, action, and optimization into one autonomous system.

Get a demo Watch the video
×
 
 
Brand Logo
4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

AGENT ONE™ TEAMS

A multi-agent system that runs customer engagement for your team

Set the outcome and let the system determine what happens next autonomously. Journeys self-improve and results compound with every interaction.

Explore Agent One™ Teams

AGENT ONE™ AUDIENCES

A multi-agent system that listens, understands, and acts for every customer

Let customers express what they want in their own words, then turn that intent into better decisions, actions, and experiences for every customer across any touchpoint.

Explore Agent One™ Audiences
BUILT DIFFERENTLY

Why Agent One™

Autonomy, customer intent, shared context, and purpose-built intelligence in one continuously improving system.

FROM DATA TO UNDERSTANDING

Context makes agents smarter. Agents make context richer

Data layers store what customers did. Agent One builds what customers mean.

Sitting above your data layer, Agent One turns behavior and conversations into living context. Agent One Teams acts on what customers do. Agent One Audiences captures what they say. Both enrich the same profile, so every decision is made with the most complete context possible.

LEARN FROM EVERY OUTCOME

Customer engagement that improves itself

Every action becomes intelligence for what happens next.

Agent One measures the outcome, learns what worked, and autonomously adapts journeys, decisions, and actions toward the goals you set, so performance compounds without waiting for humans to analyze results and rebuild.

Purpose-built for customer engagement

THE INTELLIGENCE BEHIND AGENT ONE

Natively connected

Unlike other vendors, Agent One Teams and Agent One Audiences were built to work together natively not stitched together later.

Purpose-built, not generic

Specialized large language models designed for customer engagement, with stronger judgement and brand understanding.

A decade of expertise built-in

Built on more than a decade of customer engagement and AI expertise across thousands of brands and journeys.

Agent One unlocks a new operating model for customer engagement

Get a demo
AUTONOMY ON YOUR TERMS

Set the outcome.
Decide how far the agents go.

Agent One works autonomously to the level your team chooses, from assisted execution to full autonomy, to help you move at the pace that's right for your business, team, maturity, and goals.

 

Our experts guide you through each stage, helping you increase autonomy with confidence, one decision at a time.

Command Mode

Human-led. AI-executed. Faster output. Less manual work.

Give Agent One clear instructions and it completes the execution across journeys, campaigns, segments, content, reports, and workflows, while your team remains in control of strategy and decisions.

BEST FOR TEAMS THAT WANT

Faster time-to-market, fewer repetitive tasks, more efficient execution, and AI support that follows clear human direction.

Advanced Mode

Human-led. AI-advised. Better decisions. Stronger performance.

Agent One analyzes data, identifies opportunities and risks, and recommends the best actions across audiences, channels, timing, content, and performance.

BEST FOR TEAMS THAT WANT

Smarter recommendations, instant insights, better performance, stronger decision support, and more confidence.

Advanced Mode
Advanced Mode

Co-Pilot Mode

Controlled autonomy. Continuous gains.

Set the goal, budget, approvals, brand limits, and performance thresholds. Agent One decides and optimizes within those boundaries, giving the system autonomy without giving up control.

BEST FOR TEAMS THAT WANT

Autonomous optimization without moving straight to full autonomy, stronger performance at scale, and AI decisioning that still operates within clear human-defined limits.

Co-Pilot Mode
Co-Pilot Mode

Autonomous Mode

Strategy-led. AI-operated. Customer engagement end to end.

Set the outcome, constraints, brand rules, and guardrails. Agent One plans, decides, executes, learns, and optimizes across the customer journey autonomously.

BEST FOR TEAMS THAT WANT

Fully autonomous customer engagement, no manual campaigns, faster optimization cycles, and a new operating model where marketers become more strategic, while AI drives better business outcomes and customer experiences on autopilot.

Autonomous Mode
Autonomous Mode
HOW IT WORKS

A continuous loop of intelligence,
action, and improvement

Define the outcome
STEP 1

Define the outcome

Set your commercial objectives, customer goal, constraints, approval rules, and brand standards.

Let agents plan and act
STEP 2

Let agents plan and act

Specialist agents determine the audiences, journeys, content, channels, timings, and actions needed to achieve your objectives.

Learn from both sides
STEP 3

Learn from both sides

Agent One learns from customer responses, conversations, behavior, journey performance, and business outcomes.

Improve what happens next
STEP 4

Improve what happens next

The agents adjust journeys and interactions based on what they learn, to achieve your outcomes, without waiting for your team.

CASE STUDY

Braun's Shopping Agent

CASE STUDY

Braun's Shopping Agent

“Within just eight months of launching Insider One’s Shopping Agent, 18% of our ecommerce revenue has been directly influenced by it. At Braun Shop’s scale, that’s significant when it runs largely autonomously. We’ve seen average order value increase by around 22% for new customers.”

Yiğithan Polat

Ecommerce & Marketing Director

Discover the story
AUTONOMY THAT DRIVES PERFORMANCE

Performance improves when
engagement runs itself

When customer engagement runs autonomously, every outcome improves.

 

Agent One continuously improves performance across the entire customer lifecycle, turning better decisions into stronger outcomes at every stage.

1.6X↑

Revenue

19%↑

Retention

22%↑

Lifetime Value

OPEN AND COMPOSABLE

Your data. Your tools.
One connected intelligence system.

Agent One works across your existing stack, wherever your data lives and however you choose to activate it. 

 

Connect through native and zero-copy integrations, open APIs, and MCP, so one intelligence can operate across your data, tools, and execution layers.

SECURE. COMPLIANT. TRUSTED.

Built for enterprise scale and control

Built for enterprise scale and control Built for enterprise scale and control

SECURE. COMPLIANT. TRUSTED.

Built for enterprise scale and control

Scale Agent One across brands, regions, teams, and channels with enterprise-grade security, compliance, governance, and resilience.

Every decision and action is visible, trackable, and governed, giving teams full control over how Agent One operates.

OUTCOME-LED AUTONOMY

See Agent One in action

Discover how autonomous agents can run
and continuously improve customer engagement.

Get a demo Platform Tour

Frequently Asked Questions

What is Agent One?

Agent One is Insider One’s agentic AI system for customer engagement. It autonomously plans, executes, learns, and optimizes customer engagement through two connected multi-agent systems: Agent One: Teams and Agent One: Audiences.

What is the difference between Agent One: Teams and Agent One: Audiences?

Agent One: Teams runs customer engagement on behalf of marketing, ecommerce, and customer experience teams. Agent One: Audiences interacts directly with customers, understands their intent, and uses that intelligence to improve experiences across channels. Both systems share the same customer profile and continuously improve one another.

How is Agent One different from a generative AI assistant?

Generative AI assistants typically respond to prompts and complete individual tasks. Agent One works toward defined outcomes. Its agents can plan, reason, take action, remember context, learn from results, and adapt what they do next.

Can Agent One operate autonomously?

Yes. Agent One can operate across a range of autonomy levels, from assisted execution to fully autonomous engagement. Teams can define the level of autonomy separately for each use case and channel.

Does Agent One replace marketing teams?

No. Teams define the outcomes, guardrails, brand standards, and level of autonomy. Agent One handles more of the decision-making and execution, allowing people to focus on strategy, creativity, judgement, and the customer experience.

How does Agent One improve over time?

Agent One learns from every journey, customer interaction, decision, and outcome. That intelligence updates the shared customer profile and informs what its agents do next, creating a continuous improvement loop.

What channels does Agent One support?

Agent One can coordinate engagement across channels including email, SMS, WhatsApp, web, mobile app, push notifications, conversational experiences, and emerging AI interfaces. The exact channels available depend on the implementation and selected Insider One products.

What is an Agentic CDP?

An Agentic CDP is the shared customer intelligence layer used by Agent One’s agents. It provides live profile data, context, memory, consent, interactions, and outcomes so agents can make coordinated decisions and update the customer profile after every interaction.

How quickly can businesses start using Agent One?

Agent One uses purpose-built customer engagement agents rather than requiring businesses to create every agent from scratch. Deployment timing will depend on the selected use cases, channels, integrations, and data readiness.