The Agentic Grand Prix

The era of campaign execution is over. Uplift: The Agentic Grand Prix brings together Australia's top marketing and customer engagement leaders to explore what comes next - where AI agents plan, execute, and optimise the entire customer journey, continuously and autonomously.

Join Australia's top marketing and customer engagement leaders in Melbourne for a day built around one question - are you ready to move beyond campaigns?

Date: Thursday, 20 August
Time: 12:00 - 5:30 PM
Venue: The Ritz-Carlton, Melbourne

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Your next era of customer engagement starts in Melbourne.

The agentic operating model

How leading brands are rebuilding the way

marketing works — moving from teams that execute campaigns to teams that define outcomes and let AI determine the path.

Making your CDP race-ready

Unified customer data as the engine behind autonomous engagement. How to connect online and offline signals, CRM, POS, and contact centre data into a single intelligence layer.

Pit stop to podium — real migration stories

Practitioners share what it actually took to move off legacy platforms — what broke, what surprised them, and what results looked like on the other side.

Closed-loop engagement — when the system teaches itself

How closed-loop architecture removes the gap between insight and action, and what it means to have every customer interaction feed directly back into the intelligence layer.

Channel velocity — orchestrating across every touchpoint

From WhatsApp to email to push to in-app —

how to orchestrate journeys across the broadest channel set without losing coherence or speed.

What does winning look like?

A forward-looking session on what customer engagement leadership looks like in 2026 and beyond — and what separates brands that lead from brands that follow.

Rave Reviews from Uplift 2025

Nic Clement and Alice's session was worth the entire day. Candid, honest, and the kind of leadership conversation you simply can't access anywhere else. I came looking for practical insights to take back to the office — and left with far more than that.

★★★★★

Roz Travers-Hucker

I wanted to understand what industry-leading organisations are actually pursuing — new tech, real marketing initiatives, not just theory. This event delivered exactly that. The Worldpay fireside was a standout. Rare to get that level of transparency from a brand of that scale.

★★★★★

JM Preddy

My goal coming in was to build real partnerships and connect with people across the retail industry — and that's exactly what happened. The format created genuine conversations, not just card swaps. The chatbot automation and RCS content was also a highlight — directly applicable to what we're working on right now.

★★★★☆

Rachel Lim

The event delivery was fantastic from start to finish. The content on data utilisation hit close to home; so much of what we collect still isn't being activated effectively. Left with a clear lens on profitability, CX benchmarking, and what revenue growth actually looks like from here. Kudos to the team.

★★★★★

Dale Bailey

Meet the Speakers

Dave Thornton

Australian stand-up comedian, actor, television and radio presenter.

He has performed stand-up comedy throughout Australia, in Edinburgh, Singapore and New York. He has also appeared on Australian television and radio.

Mark Mansour

Managing Director

Mark leads the Group’s end-to-end 3P retail strategy, overseeing business priorities, platform growth, commercial models, and enablement across Woolworths, Big W, Everyday Rewards and MyDeal.

Leela Sennitt

GM, eCommerce & Loyalty | #11 Top 50 people in eCommerce 2026

Two decades turning digital strategy into commercial results across Australia's biggest retail and consumer brands.

Bevan Morris

General Manager - Ecommerce

In retail since 2011. Spent every year since obsessing over innovation, digital strategy, and what comes next.

Sarah Baldwin

General Manager of Marketing, eCommerce, and Customer Experience (CX)

Sarah is an award-winning growth leader, she specialises in building future-facing brands, leading high-performing teams, and connecting deeply with modern consumers across FMCG and retail.

Grant Arnott

Director of Hard Things and architect of some of Australia's most influential retail media properties - including Power Retail and Click Frenzy

Grant Arnott brings 15 years of cross-industry visibility to a closing keynote on what separates the brands that lead from the brands that follow.

Daniel Keegan

Country Manager

"The Team Principal"

Christopher Lowe

VP Customer Success & Onboarding ANZ

"The Chief Pit Crew Engineer"

Trent Olsen

Director, Enterprise Accounts

"The Race Director"

Bobby Burns

Director, Enterprise Accounts

"The Hype Pace Car"

Nico Cabrera

Marketing Lead, ANZ

"The Other Hype Pace Car"

Damien Mitchell

Enterprise Account Director & Agent One Specialist

"The Apex Striker"

2026 Race Day Agenda

12:00 PM — Pit lane open

Arrival lunch & welcome

Arrive, connect, and fuel up before the race begins. Hosted lunch with open seating — the first lap starts here.

1:00 PM — Pole position keynote

The race has already started

Why the shift from campaign execution to autonomous engagement is happening now — and what it means for marketing leaders across APAC.

1:25 PM — Session 1

The Second Customer - what retail becomes when your shopper sends an agent

Your customer isn't going away — but increasingly, they'll send an agent. For repeat, routine, low-emotion buys, more of the decision gets delegated to software acting on their behalf. It shops differently to a person, and every signal it weighs is in service of one thing: earning the right to act for them again. Mark Mansour maps what that means for retail — and why the winners won't pick a side.

1:50 PM — Session 2 — customer story

Pit stop to podium

Everyone talks about transformation. Leela has done it - twice, and at scale. From the Priceline site rebuild to the Atomica go-live and a Sister Club relaunch landing in August, this is what it actually looks like to move a major retail brand from legacy infrastructure to a modern, engagement platform - and keep the team and the business moving through it.

2:15 PM — Session 3

The invisible shelf - how AI agents are rewiring product discovery

Search is no longer the single gateway to products. With LLMs, social commerce, and marketplaces reshaping how consumers discover and decide, retailers must rethink their approach. Bevan Morris unpacks the new landscape and shares why the future of discovery belongs to brands with the best product data - not just the best rankings.

3:00 PM — Pit Stop

Coffee break

Every winning team takes a pit stop. Refuel, reset, and continue the conversation.

2:15 PM — Session 4

Trading at the speed of data - how marketing, eCommerce and commercial decisions become one engine

Most businesses have the data. Few have built the connective tissue that lets it drive decisions in real time. Sarah Baldwin unpacks how Petstock unified marketing, eCommerce and trading into a single commercial engine - and what it actually takes to move from data collection to data activation across a complex, omnichannel ANZ operation.

3:30 PM —Session 5

From agentic journeys to real customer conversations

How intelligent customer decisions become relevant, timely and reliable customer conversations — the last mile of the agentic journey.

4:10 PM — VICTORY LAP

Special Guest Closing - Dave Thornton

One of Australia's favourite comedians takes the chequered flag. Drinks in hand, guard down — the perfect end to the race.

The Ritz-Carlton Melbourne

The Ritz-Carlton Melbourne

The Ritz-Carlton Melbourne

Rising 80 stories above the city like a Formula 1 podium, The Ritz-Carlton Melbourne offers panoramic views of the Dandenong Ranges, Victoria Harbour, and Port Phillip Bay.

This prestigious venue embodies the precision, elevation and excellence needed to engineer winning customer experiences.

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Who should attend?

Chief Marketing Officers & VPs of Marketing

Heads of Digital & Digital Marketing

Heads of CRM, Lifecycle & Retention

Heads of Growth & Performance Marketing

Heads of Ecommerce & Digital Commerce

Heads of Customer Engagement & Experience

Heads of Personalisation, Customer Data & Analytics

Mobile & App Marketing Leaders

Join the Waitlist Now

Frequently Asked Questions

Is there a cost to attend?

No — UPLIFT Grand Prix 2026 is complimentary for approved attendees. Spots are limited and the grid fills fast, so registering early is the smart play.

Who's in the room?

Around 100+ senior marketing, CRM, growth, ecommerce, and customer engagement leaders — a 50/50 mix of current Insider One customers and those exploring the platform for the first time. Curated, senior, no fluff.

Where is it held?

The Ritz-Carlton, Melbourne

How long does it run?

One afternoon — doors open at 12:00 PM for lunch, the program runs 1:00–5:30 PM, finishing with networking and happy hour. Come for the full race; it's built as one continuous experience.

What's the dress code?

Business casual. No race suits required.