The Agentic Grand Prix

The era of campaign execution is over. Uplift: The Agentic Grand Prix brings together Australia's top marketing and customer engagement leaders to explore what comes next - where AI agents plan, execute, and optimise the entire customer journey, continuously and autonomously.


Join Australia's top marketing and customer engagement leaders in Melbourne for a day built around one question - are you ready to move beyond campaigns?

Thursday, 20 August 12:00 - 5:00 PM
1 Hotel Melbourne

Tech Partners

Seats are limited. The race isn't.

Tech Partners
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Your next era of customer engagement starts in Melbourne.

The agentic operating model

How leading brands are rebuilding the way

marketing works — moving from teams that execute campaigns to teams that define outcomes and let AI determine the path.

Making your CDP race-ready

Unified customer data as the engine behind autonomous engagement. How to connect online and offline signals, CRM, POS, and contact centre data into a single intelligence layer.

Pit stop to podium — real migration stories

Practitioners share what it actually took to move off legacy platforms — what broke, what surprised them, and what results looked like on the other side.

Closed-loop engagement — when the system teaches itself

How closed-loop architecture removes the gap between insight and action, and what it means to have every customer interaction feed directly back into the intelligence layer.

Channel velocity — orchestrating across every touchpoint

From WhatsApp to email to push to in-app —

how to orchestrate journeys across the broadest channel set without losing coherence or speed.

What does winning look like?

A forward-looking session on what customer engagement leadership looks like in 2026 and beyond — and what separates brands that lead from brands that follow.

Rave Reviews from Uplift 2025

Nic Clement and Alice's session was worth the entire day. Candid, honest, and the kind of leadership conversation you simply can't access anywhere else. I came looking for practical insights to take back to the office — and left with far more than that.

★★★★★

Roz Travers-Hucker

I wanted to understand what industry-leading organisations are actually pursuing — new tech, real marketing initiatives, not just theory. This event delivered exactly that. The Worldpay fireside was a standout. Rare to get that level of transparency from a brand of that scale.

★★★★★

JM Preddy

My goal coming in was to build real partnerships and connect with people across the retail industry — and that's exactly what happened. The format created genuine conversations, not just card swaps. The chatbot automation and RCS content was also a highlight — directly applicable to what we're working on right now.

★★★★☆

Rachel Lim

The event delivery was fantastic from start to finish. The content on data utilisation hit close to home; so much of what we collect still isn't being activated effectively. Left with a clear lens on profitability, CX benchmarking, and what revenue growth actually looks like from here. Kudos to the team.

★★★★★

Dale Bailey

Meet the Speakers

Mark Mansour

Managing Director

Mark leads the Group’s end-to-end 3P retail strategy, overseeing business priorities, platform growth, commercial models, and enablement across Woolworths, Big W, Everyday Rewards and MyDeal.

Leela Sennitt

GM, eCommerce & Loyalty | #11 Top 50 people in eCommerce 2026

Two decades turning digital strategy into commercial results across Australia's biggest retail and consumer brands.

Bevan Morris

General Manager - Ecommerce

In retail since 2011. Spent every year since obsessing over innovation, digital strategy, and what comes next.

Sarah Baldwin

General Manager of Marketing, eCommerce, and Customer Experience (CX)

Sarah is an award-winning growth leader, she specialises in building future-facing brands, leading high-performing teams, and connecting deeply with modern consumers across FMCG and retail.

2026 Race Day Agenda

12:00 PM — Pit lane open

Arrival lunch & welcome

Arrive, connect, and fuel up before the race begins. Hosted lunch with open seating — the first lap starts here.

1:00 PM — Pole position keynote

The race has already started

Why the shift from campaign execution to autonomous engagement is happening now — and what it means for marketing leaders across APAC.

1:25 PM — Session 1

The agentic operating model

Moving from teams that execute campaigns to teams that define outcomes — and let AI determine the fastest path to reach them.

1:50 PM — Session 2 — customer story

Pit stop to podium

A practitioner shares what migration off legacy platforms actually looked like — what broke, what surprised them, and what the results looked like on the other side.

2:15 PM — Session 3

Data on the grid — making your CDP race-ready

How to connect online and offline signals — CRM, POS, contact centre — into a single intelligence layer that never stops learning.

2:40 PM — Roundtable

AI, teams & the new org design

Open VP and Director-level discussion — what does agentic AI actually mean for your headcount, your roles, and the future shape of your team?

 

3:00 PM — Pit Stop

Coffee break

Every winning team takes a pit stop. Refuel, reset, and continue the conversation.

 

3:30 PM — Closing keynote

Chequered flag — what does winning look like from here?

A forward-looking close on what customer engagement leadership looks like in 2026 and beyond. What separates the teams that lead from the teams that follow — and what you can do about it on Monday morning.

4:00 PM — Victory lap

The After-Race — networking drinks & canapes

The race is done. The podium is yours. Join us for the After-Race — an hour of drinks, canapes, and the kind of conversations that only happen when the pressure is off. No agenda. No slides. Just the people who showed up and the ideas worth carrying home.

5:30 PM — Chequered Flag

Event Concludes

1 Hotel Melbourne

1 Hotel Melbourne

1 Hotel Melbourne

The grid's set in style. UPLIFT Grand Prix 2026 takes over 1 Hotel Melbourne — one of the city's most striking addresses, with skyline views to match the ambition in the room. Premium setting, sharp minds, zero distractions. Exactly the kind of paddock this race deserves.

Open Google Maps

Who should attend?

Chief Marketing Officers & VPs of Marketing

Heads of Digital & Digital Marketing

Heads of CRM, Lifecycle & Retention

Heads of Growth & Performance Marketing

Heads of Ecommerce & Digital Commerce

Heads of Customer Engagement & Experience

Heads of Personalisation, Customer Data & Analytics

Mobile & App Marketing Leaders

Reserve my seat

Frequently Asked Questions

Is there a cost to attend?

No — UPLIFT Grand Prix 2026 is complimentary for approved attendees. Spots are limited and the grid fills fast, so registering early is the smart play.

Who's in the room?

Around 100+ senior marketing, CRM, growth, ecommerce, and customer engagement leaders — a 50/50 mix of current Insider One customers and those exploring the platform for the first time. Curated, senior, no fluff.

Where is it held?

1 Hotel Melbourne. Full venue and arrival details are sent to confirmed attendees ahead of the day.

How long does it run?

One afternoon — doors open at 12:00 PM for lunch, the program runs 1:00–5:30 PM, finishing with networking and happy hour. Come for the full race; it's built as one continuous experience.

What's the dress code?

Business casual. No race suits required.