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4 min.

Success Stories
Exoticca uses a web and mobile push strategy to offer the best-personalized travel experiences

Exoticca was founded in 2013 in Barcelona by a team of experts in generating online travel experiences. Exoticca’s multicultural and multidisciplinary team already has more than 200 employees who are passionate about travel; the team includes 50 Product Crafters and Curators specializing in destinations. The Product Crafters and Curators have harnessed their insider knowledge and […]

10 Aug 2021

6 min.

Products
Apple iOS 15 privacy update: Bracing for its impact on email marketing

Amidst these announcements, there are two noteworthy features – “Mail Privacy Protection” and “Hide My Email” – that promise to impact email marketing as we know it. For brands and marketers, this assumes greater significance since Apple accounts for 16% of the global smartphone market. Additionally, the rising adoption of its native Apple Mail app […]

5 Aug 2021

9 min.

How-to
How to Engage Your Audience Online in 2021

People are creatures of emotions and tapping into them will certainly make them want to respond. Likewise, when you engage your audience’s emotions, they will reciprocate. But how do you do it? How do you create content that makes your audience’s heart tick? Well, let’s see some tips below. 1. Find the right people Make […]

4 Aug 2021

6 min.

News & Events
#1 Leader Everywhere — Topping the G2 Summer’21 Grids and Indexes With 3X Faster Time to Value

We’ve ranked as the #1 platform in Mobile Marketing Software and Personalization Software and topped all Indexes on G2’s Summer’21 Reports. With up to 3X faster Time to Value (TTV) compared to other providers, we are helping the world’s top enterprise brands realize the Average Estimated ROI in less than 6 months. Insider One leads […]

29 Jul 2021

15 min.

News & Events
The most important Shopify metrics you need to optimize with cross-channel personalization

No doubt, you have access to plenty of cross-channel marketing tools to implement these strategies with just a click and with no IT dependency during integration. Insider One’s platform is mighty technology that syncs perfectly with Shopify’s integration, execution, measurement, and iteration. In this blog, we’ll touch on the execution piece and show you what […]

13 Jul 2021

24 min.

How-to
Luxury Marketing: 7 Tactics To Make Buying Luxury Online a Valuable Personal Experience

The stories you get to be a part of, just because your customers choose your store when they are looking for a special gift for a loved one, is the essence of selling luxury products.  But that’s in-store; face-to-face selling. You get to look your customer in the eye, get to know them personally. You […]

29 Jun 2021

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8 min.

How-to
Death to cookies. Long live first-party data.

What is a cookie?  A cookie is a small file on a website domain used to collect information about visitors and improve their onsite experience. For example, cookies let a website know about a visitor’s preferred language, ex. English, French, or Mandarin.  The Death of the Cookie: An Origin Story  It all started in May […]

29 Jun 2021

4 min.

Success Stories
Fiksuruoka.fi (Smart Food) automates its customer journey with Insider One to reach 25X ROI with dynamic messaging

As a result, Fiksuruoka.fi sought a platform with push messaging to provide a direct real-time channel that email alone couldn’t address. Fiksuruoka.fi, a Finnish eCommerce startup, sells surplus dry-food groceries and non-food products at discount prices. It aims to disrupt the traditional grocery market by selling surplus batches of food with big discounts in web […]

29 Jun 2021

4 min.

Success Stories
Clarins boosts acquisition and builds loyalty through gamification with Insider One

Clarins, a French eco-friendly luxury cosmetics brand founded in 1954, distributes its products through high-end beauty products merchandisers worldwide. The company has an active online presence in addition to its physical locations. The leading beauty purveyor needed a strategic partner in the beauty and cosmetics industry that could help them drive global growth. The Insider […]

28 Jun 2021

10 min.

How-to
6 ways to care more about customers than the sale

1. Make the conversation hyper-personalized Personalization is the single most effective and astonishingly simple way to become more customer-centric and keep your retention rate high. Remember visitors with cookies if you have a website. Keep track of the products they prefer and how much time they spend on each page, the frequency of page visits, […]

23 Jun 2021

7 min.

How-to
Beauty industry digital transformation with L’Oréal

INSIDER: Tell me about your experience at L’Oréal. What are you responsible for? Guilhem: I’ve been with L’Oréal for seven years. Two-and-a-half years ago, I moved to NYX, a professional makeup brand L’Oréal purchased in 2015. NYX is sold in its own stores in France and online and is available on Amazon and through partnerships […]

23 Jun 2021

14 min.

How-to
Product detail page best practices + Bonus 7 PDP tips

In the State of Commerce 2021 report, Catalyst and Kantar emphasized that “product detail pages (PDPs) are one of the most critical elements of a brand’s eCommerce presence and yield significant influence over shopper purchase decisions.” According to their study, 45% of online shoppers visited a PDP at the time of purchase. Among those ranked […]

15 Jun 2021

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