6 strategies to drive revenue and customer loyalty 

Hi, we are Insider.

We are here to help L’Oreal achieve your mission to provide incomparable consumer experiences, entirely customized to respect consumers’ different aspirations and needs.

Here are 6 proven approaches to drive more revenue, growth and loyalty by delivering a compelling, connected and personalized customer experience across all your digital properties.

Learn how to:

Enhance product discovery on mobile with snackable stories
Boost engagement and with made-to-convert gamified templates
Cross-sell with confidence and drive relevant second category purchases
Maximize loyalty and CLV with timely replenishment reminders
Deliver relevant messages via a customer’s preferred channel at scale
Generate revenue through messaging channels

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Boost engagement and with made-to-convert gamified templates

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.

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Cross-sell with confidence and drive relevant second category purchases

Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.

By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.


Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.

Maximize loyalty and CLV with timely replenishment reminders

With so many retailers vying for your customers’ attention, how do you ensure that when the time comes, they re-buy from you?

Send your customers replenishment reminders on and off-site to drive them back to your site, right before their favorite product is likely to run out.

The Insider platform uses machine learning to create powerful customer segments, meaning every message can be tailored to where your customer is in their journey – perfectly timed, every time.

Increase customer loyalty and lifetime value through
cross-channel journey orchestration

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

Generate revenue through
messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.

Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS

Trusted by 1000+ businesses, including:

Yves Rocher achieves an 18% increase in conversion rate

SHOW ME HOW

 Avon increases average order value by 11% and click-through rate by 13%

SHOW ME HOW

 MAC Cosmetics achieves 123.5% uplift in conversions 

SHOW ME HOW

Ready to learn more?

If you would like to discuss how any of these strategies would bring value to the L’Oreal customer experience, don’t hesitate to get in touch. 

Nina Ridge

Digital Growth Consultant

[email protected]

+44 7845 748 881

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