Join us to discover how IRVINS achieved a 64.4% conversion uplift, and increased overall engagement

4 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering IRVINS to deliver personalization across web and mobile, reducing bounce rates and guiding new visitors to purchase. By using smart overlays, personalized geolocation banners, redirection bars, and gamified campaigns, IRVINS achieved a 64.4% uplift in conversion rate, a 68.8% mobile CTR, and an 18.2% average CTR across campaigns — driving significant growth in eCommerce performance.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Food & Snacks – Global Digital Growth Director

In this exclusive masterclass with Irvins and Insider, we dive into the strategies Irvins used to:

  • Increase bundle & mixed-box purchases via personalized product suggestions

  • Boost AOV through bundling, upsells, and offer pairing

  • Recover abandoned carts via email / push / onsite reminders

  • Engage customers via loyalty (“Danger Club”) rewards and limited-edition product drops

  • Improve conversion by optimizing UX and checkout flows

Join us in this exclusive chat with Katie Cervasio (Food & Snacks – Global Digital Growth Director) for an inside view on Irvins’ customer experience strategy.

Katie Cervasio
Food & Snacks – Global Digital Growth Director
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Insider × IRVINS | Delivering snack personalization with data-driven engagement

Insider × IRVINS | Delivering snack personalization with data-driven engagement

By using Insider’s personalization suite — including overlays, redirection bars, and gamification — IRVINS transformed engagement and boosted performance across web and mobile. The result: +64.4% conversion uplift, +68.8% mobile CTR, and +18.2% overall CTR.

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